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90 Years of BMW Motorrad

  • 13.11.2012
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90 Years of Innovative Technology, Perfection and Passion for Sheer Riding Pleasure

 

Woodcliff Lake, NJ – November 13, 2012…Nine decades of BMW Motorrad. 90 years full of passion for motorcycles, along with pioneering technical innovations, record-breaking rides, historic racing victories and numerous world championship titles. While    advancing riding pleasure for nine decades, BMW Motorrad has also embodied attributes such as outstanding reliability, uncompromising safety for everyday riding and lasting value throughout its history. The company is now marking its 90-year anniversary with three exclusive “90 Jahre BMW Motorrad” (“90 years of BMW Motorrad”) models which showcase these exceptional qualities: the R 1200 GS Adventure, R 1200 R and R 1200 RT.

 

Three BMW motorcycles, which stand as shining examples of the BMW Motorrad success story: The R 1200 GS Adventure, an institution in the long-distance travel enduro segment for ten years, the R 1200 R as a synonym for the traditional BMW roadster and the R 1200 RT, which has been the epitome of the “touring motorcycle” for over three decades.

 

To this day, BMW Motorrad engineers work to develop two-wheel vehicles just as they did 90 years ago - with a single aim: to constantly improve motorcycling - and more recently also urban mobility - and above all make it safer. With groundbreaking technical innovations, BMW Motorrad has set milestones in the history of motorcycle construction, including the introduction of the first ABS system almost 25 years ago, the presentation of the first telescopic fork in serial production motorcycles in 1935, the debut of the Telelever as a solution for front wheel suspension in 1993 and most recently the first semiactive suspension in a serial production motorcycle – Dynamic Damping Control DDC, as featured in the supersports bike HP4 by the end of 2012.

 

But nine decades of BMW Motorrad also reflect a tradition of well-established values and technologies. To this day, most BMW motorcycles still feature the maintenance-free shaft drive to the rear wheel.  And contrary to short-lived, supposedly fashionable trends, solid and innovative technology made by BMW Motorrad - without short-term changes in concept - has won consistent praise by motorcycling enthusiasts for many years.

 

BMW R 1200 GS Adventure

 

The past three out of nine decades of BMW Motorrad were particularly defined by the legendary BMW GS series, and BMW GS motorcycles with opposed-twin “boxer” engine have developed constantly ever since the very first GS of 1980. Whether in off-road racing, as a travel enduro bike or as an indestructible partner on expeditions – BMW GS models have long become a permanent feature of the market for enduro motorcycles.

 

No other long-distance travel enduro bike stands for pure adventure on two wheels like the BMW R 1200 GS Adventure. The name says it all. A fuel tank capacity of 8.7 U.S. gallons allows lengthy non-stop journeys even in remote corners of the earth while longer spring travel makes it fit for even the toughest tracks, and with an output of 81 kW (110) bhp and powerful torque of 89 lb/ft at 6,000 rpm, its DOHC boxer engine provides supreme performance both on and off the road. Consistent with the BMW Motorrad principle “Safety 360,°” the Adventure special model is also equipped with integral ABS as standard equipment.  

 

To commemorate its 90th anniversary, BMW Motorrad is adding an exclusive special model - the R 1200 GS Adventure “90 Jahre BMW Motorrad”. The travel enduro is already well equipped as standard, and is now further enhanced with an elaborately conceived color concept.

 

The R 1200 GS Adventure “90 Jahre BMW Motorrad” special model emphasizes the adventurous character and sporting genes of the big BMW travel enduro. It features an exclusive paint finish in Sapphire black metallic for the upper front fender (“beak”) and tank cover. An aluminum knee cover anodized in Olive grey and a special model inscription highlight the bike's authentic, masculine character as do the swingarm and rear frame in Asphalt grey metallic matt. To complement the overall look, the surface of the seat is finished in Luxor olive grey with flanks in Seta black.

 

The anodized black Paralever strut and the engine finished entirely in black matt combined with cylinder head covers in Granite grey metallic matt give the R 1200 GS Adventure “90 Jahre BMW Motorrad” a touch of both refinement and technological flair. For a fascinating technical contrast, the fixed fork tubes and brake calipers in front and rear are anodized in gold. Meanwhile an exclusive nickel-plated and polished brass plate bearing the inscription “90 Jahre BMW Motorrad” replaces the BMW logo on the upper fork bridge.

 

Above and beyond this, the R 1200 GS Adventure special model “90 Jahre BMW Motorrad” can be individually enhanced with special accessories and options from the extensive BMW Motorrad range, with the exception of standard paint finishes.

 

Highlights of the BMW R 1200 GS Adventure “90 Jahre BMW Motorrad”:

 

  • Paint finish in Sapphire black metallic for the upper front fender and tank cover.
  • Aluminum knee cover anodized in Olive grey.
  • Special model inscription.
  • Swingarm and rear frame finished in Asphalt grey metallic.
  • Paralever strut anodized in black.
  • Cylinder head covers in Granite grey metallic matt.
  • Engine in Black matt.
  • Exclusive nickel-plated and polished brass plate instead of the BMW logo on the upper fork bridge.
  • Fixed fork tubes and brake calipers at front and rear anodized in gold.
  • Seat in Luxor olive grey / Seta black.
  • Extensive fittings and individually tailored accessories meeting the consistently high standards of BMW Motorrad.

 

BMW R 1200 R

 

To this day, BMW Motorrad cultivates its long-lasting tradition of classic, naked motorcycles with the R 1200 R. With a spirited output of 81 kW (110 bhp), it provides a virtually ideal synthesis within the boxer series of riding dynamics, agility and classic motorcycle design. Featuring a classic combination of light-footed handling, sound riding stability, powerful response and balanced ergonomics, it offers maximum riding fun and purist motorcycling pleasure. In keeping with the BMW Motorrad principle “Safety 360,°” the R 1200 R special model comes equipped with BMW Motorrad Integral ABS as a standard feature.

 

To mark 90 years of BMW Motorrad, BMW Motorrad is now presenting a special version of the legendary roadster, further enhancing the powerful all-round qualities of the R 1200 R with an exclusive colour concept.

 

The R 1200 R “90 Jahre BMW Motorrad” special model emphasizes the classic genes which have always been the hallmark of naked BMW motorcycles with boxer engines: purist, elegant lines, technology in full view and everything painstakingly perfected down to the last detail in true BMW Motorrad style.

 

A paint finish in Sapphire black metallic for the front fender, fuel tank and rear trim and a special model inscription give the R 1200 R “90 Jahre BMW Motorrad” a classic, refined look. The swingarm, trailing arm and rear frame in Asphalt grey metallic matt highlight the technical, purist flair of this exclusive R 1200 R.

 

Meanwhile the dynamic side of the R 1200 R “90 Jahre BMW Motorrad” is reflected in the DOHC boxer engine finished in black and the black anodized Paralever strut. Here, a fitting contrast is provided by the cylinder head covers, wheels, fork bridge and front axle bearings in Granite grey metallic matt.

 

Additional technical features include the fixed fork tubes and brake calipers anodized in gold. The exclusive look of this R 1200 R special model is rounded off with a nickel-plated and polished brass plate bearing the inscription “90 Jahre BMW Motorrad” which replaces the BMW logo on the upper fork bridge.

 

Above and beyond this, the R 1200 R special model “90 Jahre BMW Motorrad” can be individually enhanced with special accessories and options from the extensive BMW Motorrad range, with the exception of standard paint finishes.

 

Highlights of the BMW R 1200 R Adventure “90 Jahre BMW Motorrad”:

 

  • Front fender, fuel tank and rear trim finished in Sapphire black metallic.
  • Special model inscription.
  • Swingarm, trailing arm and rear frame finished in Asphalt grey metallic.
  • Paralever strut anodised in black.
  • Wheels, cylinder head covers, fork bridge and front axle bearings in Granite grey metallic matt.
  • Engine in black matt.
  • Exclusive nickel-plated and polished brass plate instead of the BMW logo on the upper fork bridge.
  • Fixed fork tubes and brake calipers at front and rear anodized in gold.
  • Extensive fittings and individually tailored accessories meeting the consistently high standards of BMW Motorrad.

 

BMW R 1200 RT

 

First-class motorcycle travel has a name: BMW RT.  For over 30 years, the BMW Motorrad RT model have stood for the very best in riding comfort combined with unsurpassed handling and impressive forward propulsion - and therefore the highest level of motorcycling pleasure. Even when traveling with a passenger and large amounts of luggage over long distances - a motorcycle such as the R 1200 RT offers comfort and supremacy as well as switching comfortably to sporty, dynamic mode whenever needed.

It is no coincidence that the R series remains one of the central cornerstones of the BMW Motorrad model range to this day - an excellent reason to present another exclusive special model in the form of the R 1200 RT “90 Jahre BMW Motorrad”.

 

Powered by the dynamic, high-torque DOHC boxer engine with an output of 81 kW (110 bhp) with impressive torque and an extensive range of touring features as standard, the special model of the R 1200 RT is now presented with a particularly exclusive visual appearance to mark 90 years of BMW Motorrad. Here, the front fender, central fuel tank section, side trim at front and rear, rear trim panels, radio cover, mirror housings and case lids are finished in Sapphire black metallic, with a special model inscription underscoring the unique character of this RT.

 

As a touch of refinement and rich contrast, the luggage carrier and handles, tank rail, instrument panel and tank lid are finished in Magnesium metallic matt. Meanwhile, the handlebar halves and fork bridge in Magnesium metallic matt reflect the model's sophisticated technology - the fork bridge also features an exclusive nickel-plated and polished brass plate to replace the traditional BMW logo.

 

Dynamic performance and supremacy are reflected in the R 1200 RT “90 Jahre BMW Motorrad” with the DOHC engine finished entirely in black matt apart from the gearbox housing, along with the anodized black Paralever strut. The swingarm and footrest base plates in Asphalt grey metallic together with wheels, cylinder head covers and front axle bearings in Granite grey metallic matt lend a striking touch of distinction.

 

Above and beyond these unique features, the R 1200 RT special model “90 Jahre BMW Motorrad” can be individually enhanced with special accessories and options from the extensive BMW Motorrad range, with the exception of standard paint finishes.

 

Highlights of the BMW R 1200 RT “90 Jahre BMW Motorrad”:

 

  • Front fender cover, central fuel tank section, side trim at front and rear, rear trim panels, radio cover, mirror housings and case lids finished in Sapphire black metallic.
  • Engine spoiler in Ostra grey metallic.
  • Special model inscription.
  • Luggage carrier and handles, tank rail, cockpit frame and tank lid finished in Magnesium metallic matt.
  • Handlebar halves and upper fork bridge in Magnesium metallic matt.
  • Swingarm and footrest base plates in Asphalt grey metallic matt.
  • Paralever strut anodized in black.
  • Wheels, cylinder head covers and front axle bearings in Granite grey metallic matt.
  • Engine in black matt distinct from gearbox housing.
  • Exclusive nickel-plated and polished brass plate instead of the BMW logo on the upper fork bridge.
  • Fixed fork tubes and brake calipers at front and rear anodized in gold.
  • Extensive fittings and individually tailored accessories meeting the consistently high standards of BMW Motorrad.

 

Editor’s Note:  Technical specifications for the full 2013 model line are available in the 2013 BMW Model Year Pricing and Equipment Press Release

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 1 set with 25 photos. |   
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"90 Jahre BMW Motorrad" special models

Badge "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90107167
Badge "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106685
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106688
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106691
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106694
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106697
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106700
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
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BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106702
BMW R 1200 GS Adventure special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106687
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106690
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106693
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
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BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
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BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106706
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106707
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106708
BMW R 1200 R special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106686
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106689
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106692
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106695
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106698
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106703
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106705
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012) Link to detailed page
 
13.11.2012 | P90106704
BMW R 1200 RT special model "90 Jahre BMW Motorrad" (11/2012)

If you have any questions regarding this press release, please contact:

BMW Group
Roy Oliemuller

Tel.: +1-201-307-4082
Fax: +1-201-573-8416
E-mail: roy.oliemuller@bmwna.com

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