Woodcliff Lake, NJ - March 14, 2012….The
Ultimate Drive App for the iPhone and Android devices (www.ultimatedriveapp.com
) can now lead BMW Financial Services customers to not only some great
roads across the U.S., but today through June 30, 2012 it can lead to
a BMW dealer, a test drive and a $300 credit towards the first payment
on a new 2012 BMW 3 Series.
“This is a simple thank you to our loyal BMW Financial Services
customers while at the same time demonstrating the inclusive nature of
the Financial Services community as shown by our Ultimate Driving
App,” explained Ed Robinson, CEO and president of BMW Financial
Services. “The iPhone and Android-device application, which can
be linked to a BMW Financial Services customer’s account, has
been providing a forum to share and discover great roads and keep
up-to-date on the latest BMW news since its introduction in August 2011.
“Now we’ve added something special for the BMW Financial
Services customer with this unique $300 offer on their first payment
towards a 2012 BMW 3 Series which is completely handled through the
app, the next step in our spreading the functionality of our mobility programs.”
Obtaining the $300 voucher towards the first payment on the new 3
Series is simple:
1. BMW Financial
Services customers download or upgrade to the latest version of the
Ultimate Driving App through the iTunes App Store or Android Market.
2. After a brief
login, BMW Financial Services customers can schedule a test drive. The
app first suggests their current BMW dealer, but they can select
others from a map. The app can automatically generate a personalized
email to the dealership or they place a call directly.
3. After the test
drive, the customer confirms which BMW Center they visited, enters the
BMW Client Advisor’s name, and can optionally take a picture of
themselves in the new 3 Series. Instantly, the app unlocks a unique
$300 “Mobile Voucher,” which can be redeemed upon
financing of a 2012 3 Series by June 30, 2012.
“What is exciting for our customers is the immediacy of it
all,” said Pawan Murthy, General Manager of Online Business.
“You don’t need to wait for a printed coupon to be mailed
to you nor do you have to call a toll-free number. We want to reward
our customers for their loyalty through the one tool that is always
with them: their phone.”
In addition to this popular smartphone app, the Ultimate Drive has a
fast growing community on Facebook and Twitter
(facebook.com/ultimatedriveapp and @UltimateDriveFS).
“We are constantly looking to make all of our mobility apps and
social media programs easier to use, more informative and more fun. As
a company, we pride ourselves on our ongoing use of technology to
build stronger relationships with our customers, “added
Robinson. “The Ultimate Drive app has allowed us to broaden our
awareness as an organization to a vast audience, but more so, it
provides us the ability to recognize a community of our BMW customers
in our daily effort to turn them into fans.”
The Ultimate Drive app was jointly developed by BMW Financial
Services and San Francisco based firm, SocialNav, Inc.
Additional details about the app and offer can be found at www.ultimatedriveapp.com.