The Un4gettable Test Drive Experience allows drivers to test
all new BMW 4 Series.
Woodcliff Lake, NJ – May 20, 2014… BMW today launched
the BMW Un4gettable Test Drive Experience, which allows drivers to
test drive the all new BMW 4 Series at 324 BMW centers nationwide.
The Un4gettable Test Drive Experience runs from May to October 2014.
Drivers will have the opportunity to test drive the following 4 Series
vehicles: BMW 428i Convertible, BMW 428i Coupe, BMW 435i Convertible
and BMW 435i Coupe.
“Getting people behind the wheel of our vehicles is the most powerful
marketing tool we have. We are excited to give people across the
country the opportunity to experience the all new BMW 4 Series,” said
Trudy Hardy, Vice President, Marketing, BMW of North America.
The new BMW 4 Series Convertible and Coupe will be offered in the
U.S. as both a 428i, featuring BMW’s award-winning TwinPower Turbo
2.0-liter 4-cylinder and as a 435i with the multi-award winning
TwinPower Turbo 3.0-liter inline six. Both the 428i and 435i
Convertible will feature a standard 8-speed sport automatic
transmission. The 428i and 435i Coupe will be available with a
standard 8-speed sport automatic or six-speed manual transmission. The
428i Convertible will be offered with a choice of rear-wheel drive or
with optional xDrive, BMW’s intelligent all-wheel drive system, while
the 435i Convertible will be available with rear wheel drive. The 428i
and 435i Coupe will also be offered with a choice of rear-wheel drive
or with optional xDrive.
The 2014 BMW 428i Convertible will have a base MSRP of $49,675 and
the 2014 BMW 435i Convertible will have a starting price of $55,825.
Both prices include destination and handling. The 2014 BMW 428i Coupe
will have a base MSRP of $41,425, and the 2014 BMW 435i Coupe will
have a starting price of $46,925. Both prices include destination and
handling. The 2014 428i xDrive Coupe and 435i xDrive will start from
$43,425 and $48,925 respectively, again inclusive of destination and handling.
For more information on the all new BMW 4 Series Convertible, please visit:
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.
Journalist note: Information about BMW Group and its
products in the USA is available to journalists online at
www.bmwusanews.com and www.press.bmwna.com.