BMW ANNOUNCES EXECUTIVE MANAGEMENT APPOINTMENTS

Woodcliff Lake, NJ - April 22, 2008...BMW announces today the following four
executive management appointments.

Tom Purves has been appointed to the position of Chief Executive Officer of
Rolls-Royce Motor Cars Limited. In this capacity he is responsible for the
overall global Rolls-Royce business, including production, sales and
marketing. He will assume responsibilities in his new position, effective July
1, 2008. In his prior capacity, Tom served as Chairman and CEO of BMW (US)
Holding Corp., a position he held since 1999. His responsibilities encompassed
all sales, marketing and distribution activities for the BMW and MINI brands of
the BMW Group in North, Central and South America. Prior to his arrival in the
US, Tom was Sales and Marketing Director of the Rover Group and also served
previously as Managing Director of BMW (UK). Tom began his automotive career
with Rolls-Royce as an apprentice engineer. His role with the company evolved
to include several management positions including sales in Europe the Middle
East and Africa.

Jim O'Donnell will assume the position Chairman and CEO of BMW (US) Holding
Corp. effective July 1, 2008. Jim recently joined BMW of North America's
executive management team as President of BMW of North America, LLC (BMW NA) on
April 1, 2008. In his new role, Jim will also serve as Chairman of BMW NA's
Management Board and as the Regional Manager for US, Canada, Mexico, Brazil and
Argentina. Jim O'Donnell has been with the BMW Group for 17 years. Prior to
arriving in the US he held the position of Managing Director of BMW (UK) Ltd.
He also worked as Sales and Marketing Director of BMW South Africa and Sales
Director of BMW (UK) Ltd. Before joining BMW Group, Jim held various positions
at Ford Motor Company.

Tom Kowaleski has been appointed Vice President of Corporate Communications for
BMW of North America, LLC effective May 1, 2008. Tom will have responsibility
for the overall management of the Corporate Communications department. Tom
Kowaleski has worked in the automotive communications and marketing fields for
over 30 years and has broad experience with both domestic and imported
manufacturers, including Daimler Chrysler and GM. He is currently the
President of ACTK2, a communications consultancy which will continue to operate.

Tom Salkowsky has been appointed as Manager, BMW Corporate Communications for
BMW of North America, LLC, effective May 1, 2008. Tom will be specifically
responsible for the BMW automotive brand and is a12-year veteran with BMW of
North America. Previous to this appointment, Tom served as Manager,
Experiential Marketing with overall responsibilities for auto shows, consumer
driving events, the BMW Golf Championship and Formula BMW Americas. Tom joined
the company in 1996 as a Management Associate and during his career at BMW has
held a number of positions including M Brand and Motorsport Manager, Retail
Operations Training Manager and Senior Retail Analyst.

Robert D. Mitchell, the previous head of BMW Corporate Communications and a 32
year veteran of BMW, will retire on April 30, 2008.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

# # #