BMW CREATES LIMITED-EDITION 2009 BMW INDIVIDUAL 7 SERIES FOR 2008 NEIMAN MARCUS CHRISTMAS BOOK

Unique delivery experience at BMW Welt in Munich and breathtaking drive in
South of France included in Fantasy Package

Woodcliff Lake, NJ - October 7, 2008... BMW today announced that it will offer
-- exclusively through the renowned Neiman Marcus Christmas Book -- a limited
edition of its all-new 2009 BMW 7 Series, designed by the team at BMW
Individual, and based on a BMW 750Li. In honor of the 7 Series' 31st
anniversary, only 31 of these personalized models have been built and the 31
lucky Neiman Marcus customers who buy the car will have the ultimate "bragging
rights" - they will be able to purchase the 2009 BMW 7 Series from October 16
only through authorized BMW dealers, before the vehicle's North American
preview at the Los Angeles Auto Show in November, and before its 2009 launch
date.

Each automobile also includes an unforgettable European driving experience
along the French Riviera. The Neiman Marcus Limited-Edition 2009 BMW
Individual 7 Series and fantasy driving experience will be available for
purchase in this year's Neiman Marcus Christmas Book for $160,000.

To truly deliver the "ultimate driving experience," BMW, through its authorized
dealers, is offering the 31 Neiman Marcus customers who purchase the vehicles
an exclusive, once-in-a-lifetime European adventure, in which they will be able
to take delivery of the automobiles from the BMW Welt in Munich, Germany in
April 2009 and then set off on a multi-city lavish vacation in the South of
France. While enjoying BMW's home in Munich, participants will be granted rare
insider access to BMW before embarking on a journey to Monaco, Nice and Cannes,
during which they will be able to road test their new vehicles along the
sumptuous French Riviera - a fitting setting for the luxurious BMW 7 Series.
Upon completion of the trip, the purchaser's new vehicle will be shipped back
to the United States for immediate delivery.

The BMW 7 Series is BMW's flagship sedan and the new 7 Series - the fifth
generation of this legendary automobile - once again demonstrates how luxury
can be seamlessly combined and harmonized with dynamic performance. A
completely new interpretation of style, luxury and driving pleasure, the 2009
BMW 7 Series is the product of a self-assured design philosophy and consistent
yet ever-evolving engineering artistry. Among its many new features, the new
7 Series introduces Driving Dynamics Control, which enables the driver to
select from four progressively sporty driving programs - Comfort, Normal, Sport
and Sport Plus - with the touch of a button. Each program features different
settings for shock-absorber firmness, transmission shift characteristics,
engine-throttle response and power-steering assist.

Powered by an all-new V-8 engine with direct injection and twin turbochargers,
the new 7 Series also represents major progress in efficiency and performance.
A 6-speed automatic transmission with optimized shifting smoothness and speed
promotes enhanced fuel efficiency. While official EPA ratings are not yet in,
the 2009 BMW 7 Series is expected to deliver class-leading fuel efficiency.
New, exclusive BMW driver-assistance systems, including the 2nd generation of
iDrive, and comfort-related features, such as massaging, air-conditioned back
seats and new hard-drive music storage, further add to the exceptional driving
and riding experience these automobiles deliver. For greater driving safety,
the all-new 7 Series also includes Active Blind Spot Detection and BMW Night
Vision with Pedestrian Detection and is the first in its segment to offer a
Head-Up Display, which projects relevant driving information onto the
windshield in front of the driver.

The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series sedan includes a
level of personalization unique to the 31 models built for the Christmas Book,
including iridescent Diopside Black metallic paintwork and exquisite BMW
Individual Champagne Merino full leather. Even the smallest details - contrast
piping and trim - are customized. The automobile is accented with interior
Piano Black trim elements and BMW Individual steering wheel in Piano Black
finish with wood ring insert and BMW Individual branding.

BMW Individual has a rich history of refining what's good so it becomes even
better, and has been a synonym for outstanding technical ambition and a desire
for automobile perfection. The team of specialists at BMW Individual primarily
aims to achieve an overall concept for the vehicle which presents BMW customers
with an opportunity to make their own personal selection from a collection of
high-quality materials, harmoniously matched paint finishes, leathers and
interior trims. Established in 1991, BMW Individual was the first outfit of
its kind in the industry. Its success story started with a design from Karl
Lagerfeld, which was followed by another two designs over the next few years.
These unusual prototypes, along with designs by artist David Hockney, were
pioneering for what followed. Today, the team at BMW Individual creates
vehicles that are not just personalized, but that always meet the highest
aesthetic standard - and the Neiman Marcus Limited-Edition 2009 BMW Individual
7 Series is certainly no exception.

A photo and description of the Neiman Marcus Limited-Edition 2009 BMW
Individual 7 Series appears in the 2008 Neiman Marcus Christmas Book. The
opportunity to order this spectacular automobile and fantasy driving experience
begins at 12 noon EDT on Thursday, October 16, 2008 by calling 1-866-303-2696.
Interested buyers are encouraged to program their speed dial now. The last BMW
offered in the Neiman Marcus Christmas Book sold out in a record time.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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