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BMW FINANCIAL SERVICES RANKED SEVENTH AMONG 'BEST MEDIUM COMPANIES TO WORK FOR IN AMERICA'

Dublin, OH - June 29, 2004... BMW Financial Services has been named one of the "Best Small and Medium Companies to Work for in America" by the Great Places to Work Institute (GPTWI) and the Society for Human Resource Management (SHRM). The newly-established award is the third honor received by the company in the past year commending its workplace initiatives.

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Prestigious Award Confirms Company Reputation as an Exceptional Employer


Dublin, OH - June 29, 2004... BMW Financial Services has been named one of the
"Best Small and Medium Companies to Work for in America" by the Great Places to
Work Institute (GPTWI) and the Society for Human Resource Management (SHRM).
The newly-established award is the third honor received by the company in the
past year commending its workplace initiatives.

BMW Financial Services was ranked seventh among the 25 companies selected in
the medium business (251 - 1,000 employees) category. More than 400 companies
in the small and medium categories were evaluated for this honor.

"It's gratifying to see our commitment to create a positive company culture
being recognized by those who know best - unconditional experts in the field of
human resource management," noted John Christman, Chief Executive Officer of
BMW Financial Services, Americas Region. "We proudly accept this latest
accolade and tribute to our mission to become THE best company to work for in
America," said Christman upon presentation of the award at the SHRM Annual
Conference & Exposition in New Orleans yesterday.

The businesses on the "Best Companies" list were acknowledged as having used
smart people management strategies to develop a strong trust between employees
and management. The selections were based on the results of a
randomly-distributed employee opinion survey about the organizations' workplace
cultures. Areas examined included: methods of communication between senior
management and employees, opportunities for personal and professional growth,
vehicles for employee recognition and appreciation, company benefits and bonus
programs and special events and ways of having fun.

Attracting and retaining talented employees have been crucial factors behind
BMW Financial Services' long-term growth and success, noted Christman. "Without
the valuable contributions of our associates, we would not have enjoyed ten
consecutive years of expansion in sales and managed assets today totaling more
than $15 billion. Only by maintaining a positive working environment can we
sustain our high service-delivery standards."

GPTWI cofounder Robert Levering said, "The companies on this list set the
standards for all workplaces. They show that companies can become successful by
creating an environment where employees trust their management, have pride in
their work and have positive relationships with their coworkers."

The Great Place to Work Institute, Inc. is a research and management
consultancy with offices in 25 countries throughout the world. The organization
produces similar "Best Companies to Work for" lists, including Fortune's "100
Best Companies to Work For."

SHRM is the world's largest association devoted to human resource management.
Representing more than 185,000 individual members, its mission is to both serve
human resource management professionals and to advance the profession. Founded
in 1948, SHRM currently has more than 500 affiliated chapters and members in
more than 100 countries.

BMW Financial Services also recently received two top honors for its strategic
performance and employee training programs: the 2003 Balanced Scorecard Hall of
Fame award, given out by the Balanced Scorecard Collaborative, Inc., and the
number 45 ranking in Training Magazine's 2003 Top 100 List.

BMW Financial Services
BMW Financial Services NA, LLC was established in 1992 as a captive finance
company to support the sales and marketing efforts of the BMW Group in North
and Latin America. With more than $15 billion in managed assets and nearly
500,000 customers, BMW FS leases or finances more than half of the new BMW
vehicles sold in the U.S. BMW FS employs more than 700 people, most of whom are
located in the Dublin, Ohio Customer Service Center.

BMW Financial Services provides a wide range of leasing, retail, commercial,
banking and insurance products tailored to meet the needs of BMW customers and
dealers in the United States, Canada, Mexico, Argentina and Brazil. All lease
servicing, including credit underwriting, funding, customer service, title
administration, lease-end and collections are handled at the Dublin customer
service center. A growing portfolio of banking, credit card and insurance
offerings is also available through the BMW Bank of North America, basedin Salt
Lake City.

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