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Press Release

  •  

BMW Furthers Commitment to Mobility in Urban Environments:

  • 18.04.2011
  • UPDATE
  • ARCHIV
Contained media data:
  • Announces plans to renovate its NYC BMW and MINI  dealerships for a sustainable  future
  • Introduces  BMW ActiveE full-electric vehicle and lease pricing for use in major US urban environments, including metropolitan NY area
  • Introduces the Z4 sDrive28i, the first vehicle to mark the return of powerful, efficient and clean 4-cylinder BMW engines back to the US

New York – April 18, 2011… Today BMW North America made three announcements in New York City to contribute to furthering sustainable mobility and recognizing the important role New York City plays as a proving ground in this area. These announcements include the significant renovation of two structures for BMW and MINI of Manhattan dealerships; the US introduction of the new BMW ActiveE full-electric vehicle; and the return of powerful, efficient and clean 4-cylinder BMW engines to the United States after a more than 10 year absence.

 

The dealership renovations deepen the company’s commitment to the future of mobility in one of the world’s most heavily populated urban centers.  BMW of Manhattan will remain at 555 W. 57th Street and will continue to sell and service BMW automobiles and sport activity vehicles, BMW Motorcycles, and is intended to be a BMW i Center when the company begins to introduce the first two vehicles of this new brand in 2013, the i3 and i8.   The creation of a standalone MINI of Manhattan dealership and a BMW Certified Pre-Owned sales center in the Chapman Building at 11th Avenue and 56th Street will begin at the same time.  Construction of BMW of Manhattan is expected to be completed by the end of 2012 and MINI of Manhattan will be completed by the end of 2011.     

 

“New York is an important market for BMW, and as America’s foremost megacity, it’s a great incubator to develop vehicles, facilities and services for a sustainable mobility future,” said Peter Miles Executive Vice President Operations BMW NA.  “This renovation and new construction represents more than just a fiscal investment and also underscores the BMW Group’s commitment in America and in New York City.”

 

These announcements come only two weeks after the company announced BMW i Ventures, another pillar in its commitment to urban mobility and another commitment to New York City as a center of mobility technology and innovation.

 

BMW i Ventures will focus on premium mobility services – meaning that it will also look for solutions that are not exclusively related to automobiles.   The fund’s first investment was in MyCityWay, a set of location-based apps for urban navigation that provides users with information on public transportation, parking availability and local entertainment. 

 

When work begins to completely renovate the BMW of Manhattan dealership and establish an all new MINI facility and center for BMW Certified Pre-Owned vehicles on 11th Avenue at 56th Street, it will highlight another investment in New York City. 

 

Upon completion, both facilities will be truly sustainable major urban center dealerships.  They will be LEED Certified in keeping with BMW’s commitment to sustainability in all of its activities.  Specific design elements will include:

  • Specially-designed louvers on the exterior of the building to reduce heat loads while maximizing daylight;
  • Installation of solar panels on the roof of the MINI building;
  • High efficiency fluorescent, metal halide and LED light fixtures;
  • New high-efficiency mechanical equipment  including heat exchangers to capture heat from exhaust air;
  • Low-flow plumbing fixtures;
  • Regionally sourced materials that have a substantial recycled material content;
  • Implementation of waste recycling practices during and after construction.

 

Both buildings will feature a full complement of electric vehicle charging stations and be capable of handling all customer and service needs of alternative powered vehicles, including hybrids and full-electric vehicles.   All service reception and vehicle flow through the buildings will be optimized to minimize the number of times a car must be moved between arrival and delivery.

 

With the consolidation of MINI sales and service under one roof, the brand will now have a very visible presence on 11th Avenue.  The exterior will feature MINI’s recognizable rectangular grid architectural style and announce the brand’s presence with the use of colorful frames and MINI logo on a black background.      

 

The BMW ActiveE, the first full-electric BMW available to customers, was unveiled today in advance of the New York International Auto Show, where it will make its North American debut. This is another significant step in the BMW Group’s commitment to be a sustainable leader in automotive products and services. Based on the 1 Series Coupe, the BMW ActiveE will accelerate from 0-60 mph in under nine seconds, making it the first electric vehicle to combine the dynamic characteristics typical of a BMW with the zero-emissions benefits of driving an electric vehicle.  It will incorporate specially-designed lithium ion batteries which are being used for the first time and that allow for a range of around 100 miles in everyday driving.  The batteries will feature liquid heating and cooling, as well as the ability to pre-condition the system while connected to the grid enabling maximum range capability regardless of ambient conditions.

 

Seven hundred BMW ActiveE vehicles will be coming to the U.S. beginning this fall in metropolitan New York and other select US metropolitan markets. A 24-month lease will be offered for $499 per month with a down payment of $2,250. The reservation process will begin in late summer 2011.

 

“The BMW ActiveE is part of our ongoing strategy to develop environmentally friendly, yet high-performance vehicles,” said Rich Steinberg, manager of Electric Vehicle Operations and Strategy, BMW NA. “It brings us another step closer to the realization of the BMW i3, which we will launch in 2013.”

 

In order to help consumers determine if an ActiveE is right for them, the new app, BMW Evolve is now available for download from the Apple iTunes Store and later in the Android Marketplace. It was developed with the input of our MINI E drivers and will help drivers track their daily driving habits, regardless of their current car in order to determine if a full-electric vehicle like the BMW ActiveE will fit their lifestyle. More information is available at www.BMWActivatetheFuture.com.

 

The new BMW Z4 sDrive28i Roadster will be the first model in the U.S. to feature the company’s new powerful, efficient and clean TwinPower Turbo 4-cylinder engine. It also marks the return of BMW 4 cylinder power to the United States for the first time in over a decade.

 

This newest engine, another part of the company’s on-going development of BMW EfficientDynamics, is the latest to combine twin-scroll turbocharging technology with high-precision direct injection and BMW’s Valvetronic throttle-less control system. Taken together, these technologies improve performance while at the same time reducing emissions and lowering consumption.

 

With 240 horsepower and 260 lb-ft of torque, this new engine offers similar  power to the normally aspirated 3.0-liter inline six currently offered in the Z4 Roadster and more torque.. Maximum output of 240 horsepower is achieved at 5,000 rpm, 1,500 rpm lower than in the normally-aspirated 3.0-liter inline six. The peak torque of 260 lb-ft comes on stream at just 1,250 rpm. Not only is that nearly 20 percent more torque than the aforementioned inline six, it also peaks 1,500 rpm earlier.  The new BMW Z4 sDrive28i will arrive in US showrooms this fall.

 

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 5 sets with 55 photos. |   
No portrait photos in this series

BMW and MINI of Manhattan - artist rendering

BMW of Manhattan - rendering (04/2011) Link to detailed page
 
18.04.2011 | P90075452
BMW of Manhattan - rendering (04/2011)
MINI of Manhattan - rendering (04/2011) Link to detailed page
 
18.04.2011 | P90075453
MINI of Manhattan - rendering (04/2011)

Press Conference - Monday, April 18, 2011

Peter Miles, Executive Vice President Operations, BMW NA speaks at a news conference in New York on Monday, April 18, 2011 (Jim Sulley/newscast). (04/2011)
Link to detailed page
 
19.04.2011 | P90075454
Peter Miles, Executive Vice President Operations, BMW NA speaks at a news conference in New York on Monday, April 18, 2011 (Jim Sulley/newscast). (04/2011)
Rich Steinberg, Manager of Electric Vehicle Operations and Strategy, BMW NA, plugs in the new ActiveE BMW following a news conference in New York on Monday, April 18, 2011. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehilce with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011) Link to detailed page
 
19.04.2011 | P90075455
Rich Steinberg, Manager of Electric Vehicle Operations and Strategy, BMW NA, plugs in the new ActiveE BMW following a news conference in New York on Monday, April 18, 2011. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehilce with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011)
The new ActiveE BMW on display at a news conference in New York on Monday, April 18, 2011. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehicle with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011) Link to detailed page
 
19.04.2011 | P90075456
The new ActiveE BMW on display at a news conference in New York on Monday, April 18, 2011. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehicle with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011)
The new BMW Z4 sDrive 28i Roadster, left and the new ActiveE BMW on display at a news conference in New York on Monday, April 18, 2011. The new BMW Z4 sDrive28i Roadster will be the first model in the U.S. to feature the company's new powerful, efficient and clean TwinPower Turbo 4-cylinder engine. It also marks the return of BMW 4 cylinder power to the United States for the first time in over a decade. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehicle with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011) Link to detailed page
 
19.04.2011 | P90075457
The new BMW Z4 sDrive 28i Roadster, left and the new ActiveE BMW on display at a news conference in New York on Monday, April 18, 2011. The new BMW Z4 sDrive28i Roadster will be the first model in the U.S. to feature the company's new powerful, efficient and clean TwinPower Turbo 4-cylinder engine. It also marks the return of BMW 4 cylinder power to the United States for the first time in over a decade. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehicle with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving (Jim Sulley/newscast). (04/2011)
Paul Ferraiolo, Manager, Product Planning & Strategy, BMW NA with the company's new TwinPower Turbo 4-cylinder engine at a news conference in New York on Monday, April 18, 2011. The new BMW Z4 sDrive28i Roadster will be the first model in the U.S. to feature the company's new powerful, efficient and clean 4-cylinder engine. It also marks the return of BMW 4 cylinder power to the United States for the first time in over a decade (Jim Sulley/newscast). (04/2011) Link to detailed page
 
19.04.2011 | P90075458
Paul Ferraiolo, Manager, Product Planning & Strategy, BMW NA with the company's new TwinPower Turbo 4-cylinder engine at a news conference in New York on Monday, April 18, 2011. The new BMW Z4 sDrive28i Roadster will be the first model in the U.S. to feature the company's new powerful, efficient and clean 4-cylinder engine. It also marks the return of BMW 4 cylinder power to the United States for the first time in over a decade (Jim Sulley/newscast). (04/2011)

BMW ActiveE

BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070936
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
10.02.2011 | P90070894
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
10.02.2011 | P90070895
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070896
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070897
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070898
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070899
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070900
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070901
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070902
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070903
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070904
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
10.02.2011 | P90070905
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
16.02.2011 | P90070906
BMW ActiveE (02/2011)
BMW ActiveE (02/2011) Link to detailed page
 
10.02.2011 | P90070907
BMW ActiveE (02/2011)

BMW i and BMW i Ventures

Logo BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073247
Logo BMW i (02/2011).
Design sketch BMW i3 and BMW i8 (02/2011). Link to detailed page
 
22.02.2011 | P90073233
Design sketch BMW i3 and BMW i8 (02/2011).
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073232
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011).
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073234
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011).
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073235
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011).
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073236
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011).
Design sketch BMW i3 and BMW i8 (02/2011). Link to detailed page
 
22.02.2011 | P90073237
Design sketch BMW i3 and BMW i8 (02/2011).
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073238
Video projection of BMW Welt and BMW Museum for the Launch of BMW i (02/2011).
Smartphone App My City Way powered by BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073240
Smartphone App My City Way powered by BMW i (02/2011).
Smartphone App My City Way powered by BMW i (02/2011). Link to detailed page
 
22.02.2011 | P90073241
Smartphone App My City Way powered by BMW i (02/2011).
Design sketch BMW i3 and BMW i8 (02/2011). Link to detailed page
 
22.02.2011 | P90073248
Design sketch BMW i3 and BMW i8 (02/2011).
Design sketch BMW i3 and BMW i8 (02/2011). Link to detailed page
 
22.02.2011 | P90073249
Design sketch BMW i3 and BMW i8 (02/2011).
Launch of the new subbrand BMW i,
Adrian van Hooydonk, Senior Vice President BMW Group Design (02/2011) Link to detailed page
 
22.02.2011 | P90073260
Launch of the new subbrand BMW i, Adrian van Hooydonk, Senior Vice President BMW Group Design (02/2011)
Launch of the new subbrand BMW i 
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011) Link to detailed page
 
22.02.2011 | P90073261
Launch of the new subbrand BMW i Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011)
Launch of the new subbrand BMW i,
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011) Link to detailed page
 
22.02.2011 | P90073262
Launch of the new subbrand BMW i, Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011)
Launch of the new subbrand BMW i,
Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011) Link to detailed page
 
22.02.2011 | P90073263
Launch of the new subbrand BMW i, Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011)
Launch of the new subbrand BMW i,
Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011) Link to detailed page
 
22.02.2011 | P90073264
Launch of the new subbrand BMW i, Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing (02/2011)
Launch of the new subbrand BMW i,
Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development (02/2011) Link to detailed page
 
22.02.2011 | P90073265
Launch of the new subbrand BMW i, Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development (02/2011)
Launch of the new subbrand BMW i,
Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development (02/2011) Link to detailed page
 
22.02.2011 | P90073266
Launch of the new subbrand BMW i, Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development (02/2011)
Launch of the new subbrand BMW i,
Adrian van Hooydonk, Senior Vice President BMW Group Design (02/2011) Link to detailed page
 
22.02.2011 | P90073267
Launch of the new subbrand BMW i, Adrian van Hooydonk, Senior Vice President BMW Group Design (02/2011)
Edward Robinson, a 32-year BMW Group veteran, will be President of BMW i Ventures.  Robinson will assume the i Ventures role in addition to his continuing service as President and CEO of BMW Financial Services, Americas Region. (04/2010) Link to detailed page
 
31.03.2011 | P90074761
Edward Robinson, a 32-year BMW Group veteran, will be President of BMW i Ventures. Robinson will assume the i Ventures role in addition to his continuing service as President and CEO of BMW Financial Services, Americas Region. (04/2010)

BMW 6 Series Coupe and Convertible

The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011) Link to detailed page
 
12.03.2011 | P90073348
The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011)
The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011) Link to detailed page
 
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The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011)
The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011) Link to detailed page
 
12.03.2011 | P90073347
The new BMW 6 Series Coupe and the new BMW 6 Series Convertible (03/2011)
The new BMW 6 Series Coupe - Exterior (03/2011). Link to detailed page
 
12.03.2011 | P90071173
The new BMW 6 Series Coupe - Exterior (03/2011).
The new BMW 6 Series Coupe - Exterior (03/2011). Link to detailed page
 
12.03.2011 | P90071169
The new BMW 6 Series Coupe - Exterior (03/2011).
The new BMW 6 Series Coupe - Exterior (03/2011). Link to detailed page
 
12.03.2011 | P90071177
The new BMW 6 Series Coupe - Exterior (03/2011).
The new BMW 6 Series Coupe - Exterior (03/2011). Link to detailed page
 
12.03.2011 | P90071182
The new BMW 6 Series Coupe - Exterior (03/2011).
The new BMW 6 Series Convertible - On Location (01/2011). Link to detailed page
 
09.02.2011 | P90070974
The new BMW 6 Series Convertible - On Location (01/2011).
The new BMW 6 Series Convertible - On Location (01/2011). Link to detailed page
 
09.02.2011 | P90070968
The new BMW 6 Series Convertible - On Location (01/2011).
The new BMW 6 Series Convertible - On Location (01/2011). Link to detailed page
 
09.02.2011 | P90070966
The new BMW 6 Series Convertible - On Location (01/2011).
The new BMW 6 Series Convertible - On Location (01/2011). Link to detailed page
 
09.02.2011 | P90070965
The new BMW 6 Series Convertible - On Location (01/2011).
The new BMW 6 Series Convertible - On Location (01/2011). Link to detailed page
 
09.02.2011 | P90070964
The new BMW 6 Series Convertible - On Location (01/2011).
Compilation: 3 sets with 8 videos.

1. BMW ActiveE

  • The BMW ActiveE

    TV Footage HD:
    5 Scenes (18:22 min)
    Internet Video: 
    • Flash
    • WMV
    • MOV
    •  (01:43)
    BMW ActiveE - Trailer: beauty shot sky: driving shots incl. inboard, exterior and interior design, BMW ConnectedDrive / Exterior and Interior Design: front and side view, headlights, Power dome, EDrive logo, BMW logo, roof, rear view, AcitveE Logo, Cockpit, steering wheel, control display, charging system (tank cover, docking of charging cable, control display, battery-charging station, ...
    5 HD Footage Scenes:


3. BMW 6 Series Coupe and Convertible

  • The new BMW 6 Series Coupe.

    • Shot list (doc)
    BMW 6 Series Coupe - Exterior design: side view, body belt line, Hofmeister kink, indicator, headlights, three-quarter side view, BMW kidney, rim, front view, adaptive headlight, three-quarter rear view, exhaust pipes, rear view, rear lights, BMW logo, loudspeaker, beauty shots, light sequence (front and rear view, adaptive headlight) / Interior design and engine: interior front passenger side, ...

  • The new BMW 6 Series Convertible

    TV Footage HD:
    11 Scenes (47:48 min)
    Internet Video: 
    • Flash
    • WMV
    • MOV
    •  (02:57)
    BMW 6 Series Convertible - Design Exterieur: soft top open, front view, headlights, kidney grille, side view, indicator, rear light, rim, rear view. rear light, high angle, tracking shots around BMW 6 Series Convertible, soft top, soft top opened, three-quarter rear view, side windows are closed, side view, side windows are opened, soft top closed, closed soft top, side-, front- and rear view, high ...
    11 HD Footage Scenes:

If you have any questions regarding this press release, please contact:

BMW Group
Kenn Sparks

Tel.: +1-201-307-4467
E-mail: kenn.sparks@bmwna.com

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