Arturo Piñeiro appointed to President and CEO of BMW Group Brazil.
Kevin Coon appointed to Regional Vice President – BMW Group China.
David Duncan to follow Arturo Piñeiro as Regional Vice President,
Ken Schaeffer to follow Kevin Coon as Regional Vice President,
Woodcliff Lake, NJ – February 22, 2013… BMW of North
America, LLC is pleased to announce the following new appointments to
its management team in the Americas.
Arturo Piñeiro will assume the role of President and CEO of BMW Group
Brazil, based in San Paulo, Brazil starting April 1. Currently,
Piñeiro is the Regional Vice President of the Western Region, a
position he has held since August, 2010. Prior to that, Piñeiro headed
the U.S. unit of BMW Motorcycles and later served as Regional Vice
President of the company’s Central Region. Piñeiro has been with the
company since 1995. Brazil is currently recognized as one of the up
and coming BRIKT economies (Brazil, Russia, India, Korea and Turkey)
and will also be the site of a new BMW factory.
Kevin Coon will assume the role of Regional Vice President – BMW
Group China, based in Hong Kong, effective April 1. In this role, Coon
will head up the Taiwan, Macao, and Hong Kong markets. Currently, he
is the Regional Vice President of the Central Region, a position Coon
has held since August, 2010. Coon has over 25 years of diverse
operational experience with the BMW Group spread across sales,
marketing, aftersales, and dealer development in multiple regions
across the world including Germany, UK, Eastern Europe, Central Asia,
Africa, the Caribbean and the Middle East.
David Duncan will succeed Arturo Piñeiro as Regional Vice President
of the company’s Western Region based in Los Angeles. In his new
function, also effective April 1, Duncan will be responsible for sales
of BMW and MINI vehicles in 11 western states. Currently, Duncan is
the Department Head - MINI Sales and Aftersales, a position he has
held since October, 2009. Previously, Duncan has held various sales,
marketing, and aftersales positions for BMW, MINI and BMW Motorcycles.
Duncan has been with the company since 1998.
Ken Schaeffer will succeed Kevin Coon as Regional Vice President of
the company’s Central Region based in Chicago. In his new function,
also effective April 1, Schaeffer will be responsible for sales of BMW
and MINI vehicles in 15 midwestern states. Currently, Schaeffer is the
Regional Sales & Marketing Manager in the company’s Eastern
Region, a position he has held since January, 2010. Previously,
Schaeffer has held various sales, marketing, and aftersales positions
within key metro markets. Schaeffer has been with the company since 1996.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers,
and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via
the Internet at: www.bmwgroupna.com