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PressClub USA · Article.
BMW GROUP CREATES TWO NEW DIVISIONS
Thu Sep 27 16:00:00 CEST 2007 Press Release
As part of the company's strategic realignment, the BMW Group will create two new divisions as of October 1, 2007. +++New responsibilities for Michael Ganal and Stefan Krause
Press Contact.
Jan Ehlen
BMW Group
Tel: +49 89 382 28044
send an e-mail
New responsibilities for Michael Ganal and Stefan Krause
Munich. As part of the company's strategic realignment, the BMW Group will
create two new divisions as of October 1, 2007. The new division Corporate and
Brand Development, will be headed by our former director of corporate planning,
Dr. Friedrich Eichiner. The move underlines the importance of corporate
planning, brand management and strategic implementation at the BMW Group. The
division will also be home to BMW Motorrad, Financial Services and Softlab. If
new business units are created, they will be assigned to this division.
The second new division will be Purchasing and Supplier Network. Dr. Herbert
Diess, up to now in charge of BMW Motorrad, will be head of this division. This
division will primarily be responsible for lowering material costs, the Group's
major expense factor. This corresponds to the BMW Group's strategic approach of
optimizing the interface between the BMW Group and its supplier network and
redefining the share of in-house activities in relation to our strategically
relevant technologies.
The BMW Group's basic organizational structure has remained mostly unchanged
since 2000. Due to the new strategy, however, complexity of tasks is expected
to increase considerably. This means that all divisions will have to shoulder
significantly more challenging workloads. "Strategy implementation requires a
high-performance organization capable of handling the complexity of our
activities and generating growth," stated Dr. Norbert Reithofer, Chairman of
the Board of Management of BMW AG, at a press conference on Thursday.
In conjunction with implementing the strategy, the BMW Group decided to make a
castling move, with Dr. Michael Ganal and Stefan Krause taking on each other's
current responsibilities as of October 1. Michael Ganal will be in charge of
Finance, while Stefan Krause will be responsible for Marketing and Sales. "We
want our executives to be global thinkers, highly skilled and able to apply
their expertise in various areas throughout the Group," Reithofer stated. "Both
colleagues have done an excellent job for years. They are now going to give
fresh input to their new divisions by sharing their vast experience in leading
their respective teams."
In case you have any further questions please contact:
Corporate Communications
Marc Hassinger, Business and Finance Communications,
Phone: (+49 89) 382-23362, Fax: (+49 89) 382-24418
Bill McAndrews, Corporate Communications,
Phone: (+49 89) 382-22332; Fax: (+49 89) 382-29756
Internet: www.press.bmwgroup.com
Email: presse@bmw.de