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BMW GROUP DRIVES INTO THE 2005 FALL TV SEASON

Los Angeles, CA - October 13, 2005... BMW Group has accelerated its entertainment presence as the 2005 fall TV line-up showcases the company's brands in many starring roles.

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Company Spotlights Featured Roles on Television

Los Angeles, CA - October 13, 2005... BMW Group has accelerated its
entertainment presence as the 2005 fall TV line-up showcases the company's
brands in many starring roles.

The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere
with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6
Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing"
includes BMW motorcycles in the presidential motorcade; and upcoming episodes
of CBS's "Ghost Whisperer" feature a MINI Cooper driven by Aisha Tyler.

These integrations result from BMW Group's partnership with Rogers & Cowan, the
company's entertainment marketing agency of record for the BMW, MINI and
Rolls-Royce brands in the United States. The partnership includes an
aggressive and strategic entertainment marketing program to secure on-camera
exposures for vehicles and motorcycles.

BMW Group's entertainment activities in Hollywood have been spearheaded from
its Los Angeles office since 2003 and focus on placement opportunities that fit
each brand's specific profile and positioning. Rogers & Cowan has the
necessary understanding for premium brands and the know-how for an
individualized approach. Although Hollywood remains the engine of global
entertainment, in an increasingly worldwide entertainment industry, Rogers &
Cowan's international capabilities are an additional asset.

"BMW Group continues to find great ways to reach their target audience and
illustrate their brands' lifestyles," remarked Tom Tardio, CEO, Rogers &
Cowan. "We're thrilled to be part of the BMW Group team offering our
integrated marketing approach and valuable relationships with the Hollywood
community."

The partnership between the BMW Group and Rogers & Cowan positions each brand's
vehicles into appropriate Hollywood films and television. In addition, Rogers &
Cowan will create promotional marketing programs to extend key placements and
coordinate BMW Group's relationship building initiatives within the
entertainment industry. Tara Walls, executive vice president of entertainment
marketing, leads the BMW Group account through Rogers & Cowan's Los Angeles
office.

Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's
team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles.
Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox,
and Raleigh Studios-Manhattan Beach saw first hand the latest models, including
the BMW 645Cic, 530i, 330i, MINI Cooper, K1200R motorcycle, and a sneak peak at
the show-stopping M5. The tour reinforces BMW's continued commitment to the
entertainment industry.

About Rogers & Cowan
Rogers & Cowan is the leading entertainment public relations and marketing
agency with offices in Los Angeles, New York and London. The agency designs and
implements campaigns for entertainment clients, such as film production and
distribution companies, cable and network TV programming, record labels,
recording artists, celebrities and athletes, videogame publishers and
distributors and digital media companies. Rogers & Cowan also creates
integrated marketing solutions for consumer and technology brands seeking to
build a connection with consumers through entertainment and lifestyle
influences. Find out more at www.rogersandcowan.com. Rogers & Cowan is a unit
of the Interpublic Group of Companies.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

# # #

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