Woodcliff Lake, NJ – February 3, 2014… The BMW Group
in the U.S. (BMW and MINI combined) reported January sales of 20,796
vehicles, an increase of 3 percent from the 20,195 vehicles sold in
the same month a year ago.
“Coming right after an historic December, the January numbers are a
momentum jump-start for 2014; a pace we expect to accelerate as the
partnership between BMW and Team USA hits the air this weekend at the
Sochi Olympics,” said Ludwig Willisch, President and CEO, BMW of North
America. “During the Olympics, viewers will get a sense of the full
breadth of the BMW model range with focus on the new X5, the 2 Series,
the i3 and the i8 especially.”
BMW Brand Sales
Sales of BMW brand vehicles increased 10.5 percent in January for a
total of 18,253 compared to 16,513 vehicles sold in January, 2013.
In January, best performing vehicles included the BMW 3 and 4 Series
segment which increased 34.4 percent to 6,494 vehicles, the BMW 5
Series increased 26.5 percent to 3,269 vehicles, and the BMW 6 Series
increased 19.6 percent to 507 vehicles.
BMW Pre-Owned Vehicles In January, sales of BMW
used vehicles (including certified pre-owned and pre-owned) increased
6.2 percent to 14,143 vehicles compared to the 13,322 vehicles sold in
MINI Brand Sales
For January, MINI USA reports 2,543 automobiles, a decrease of 30.9
percent from the 3,682 sold in the same month a year ago. MINI USA is
currently in transition from the current hardtop to the new model
arriving in the second quarter.
MINI Pre-Owned Vehicles – Best January Ever In
January, MINI used automobiles (including MINI NEXT certified
pre-owned and pre-owned) reported sales of 1,881 automobiles, an
increase of 22 percent from the 1,542 sold in January, 2013.
Table 1: Vehicle Sales BMW of North America, LLC, January
YTD Jan 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
BMW Motorrad USA reported sales of 591 motorcycles in January, a
decrease of only 0.5 percent from the total of 597 motorcycles sold in
January 2013 despite adverse weather across much of the country.
Table 2: Motorcycle Sales BMW of North America, LLC, January
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.