Woodcliff Lake, NJ – April 1, 2014… The BMW Group in
the U.S. (BMW and MINI combined) reported March sales of 35,762
vehicles, an increase of 7.9 percent from the 33,149 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is up 2.6 percent on sales of 81,034 in the first three
months of 2014 compared to 78,957 in the same period in 2013.
“You could almost feel the desire as March roared out with
record-breaking numbers for BMW making for a strong start to the
Spring season,” said Ludwig Willisch, President and CEO, BMW of North
America. “New models from the 2 Series to the 4 Series to the X5 are
gaining traction in the marketplace, and for MINI the months of
drought will be ending as the new Hardtop is arriving and on its way
BMW Brand Sales
Sales of BMW brand vehicles increased 18.6 percent in March for a
total of 32,107 compared to 27,078 vehicles sold in March, 2013.
Year-to-date, the BMW brand is up 11.5 percent on sales of 72,377
compared to 64,902 sold in the first three months of 2013.
In March, best performing vehicles included the 6 Series, up 249.3
percent to 3,063 units; the Z4, up 87.3 percent to 592 units; and the
BMW X1, up 55.8 percent to 4,307 units.
BMW Pre-Owned Vehicles – best month ever for
Pre-Owned In March, sales of BMW used vehicles
(including certified pre-owned and pre-owned) increased 22.1 percent
to 19,301 vehicles compared to 15,809 sold in March, 2013.
Year-to-date, BMW used vehicles (including certified pre-owned and
pre-owned) are up 13.4 percent on sales of 48,400 compared to 42,675
sold in the first three months of 2013.
MINI Brand Sales
For March, MINI USA reported 3,655 automobiles, a decrease of 39.8
percent from the 6,071 automobiles sold in the same month a year ago.
Year to date, MINI USA reported a total of 8,657 automobiles, a
decrease of 38.4 percent from the 14,055 automobiles sold in the first
three months of 2013.
MINI Pre-Owned Vehicles – best month ever In
March, MINI used automobiles (including MINI NEXT certified pre-owned
and pre-owned) reported sales of 2,220 automobiles, an increase of 29
percent from the 1,721 automobiles sold in March, 2013. Year to date,
MINI used automobiles (including MINI NEXT certified pre-owned and
pre-owned) reported sales of 5,976 automobiles, an increase of 23.3
percent from the 4,846 automobiles sold in the same three months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, March
YTD Mar 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,567 motorcycles in March, an
increase of 2.8 percent from the total of 1,525 motorcycles sold in
Growth came principally from the R-Series thanks to the introduction
of the all-new R nineT and recently launched R 1200 GS Adventure and R
1200 RT with 195, 179 and 165 retails respectively. Together with
another impressive result from the R 1200 GSW, sales grew by 68
percent with a total of 782 boxer motorcycles delivered compared to
465 in 2013.
Despite extensive shipping delays as a result of the continued
wintery weather on the east coast, March also saw the debut of the
luxury K 1600 GTL Exclusive and dynamic S 1000 R with both models now
reaching eager riders across the country.
Table 2: Motorcycle Sales BMW of North America, LLC, March
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.