Woodcliff Lake, NJ – June 3, 2014… The BMW Group in
the U.S. (BMW and MINI combined) reported May sales of 35,331
vehicles, an increase of 13.3 percent from the 31,174 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is up 4.9 percent on sales of 145,957 in the first five
months of 2014 compared to 139,142 in the same period in 2013.
BMW Brand Sales – Best May Ever
Sales of BMW brand vehicles increased 17.3 percent in May for a total
of 29,602 compared to 25,230 vehicles sold in May, 2013. Year-to-date,
the BMW brand is up 12.2 percent on sales of 127,181 compared to
113,357 sold in the first five months of 2013. The BMW i3 is now in
customer hands with initial deliveries in its first month on sale
In May, BMW SAV’s led the way into the summer months with an increase
of 80.6 percent from May 2013 and 25.5 percent for year-to-date. In
particular, the BMW X5 is up 58.7 percent from May 2013.
“The record numbers in May for BMW show the path we want to travel in
2014, especially now that the electric i3 is hitting the road,” said
Ludwig Willisch, President and CEO, BMW of North America. “This will
be the summer of BMW with the new M3 and M4 on sale this month and the
new X4 and 4 Series Gran Coupe coming in July.”
BMW Pre-Owned Vehicles In May, sales of BMW
used vehicles (including certified pre-owned and pre-owned) increased
14.1 percent to 18,064 vehicles compared to the 15,831 vehicles sold
in May, 2013. Year-to-date, BMW used vehicles (including certified
pre-owned) are up 13.8 percent on sales of 82,698 compared to 72,700
sold in the first five months of 2013.
MINI Brand Sales
For May, MINI USA reported sales of 5,729 automobiles, a decrease of
3.6 percent from the 5,944 sold in the same month a year ago. (The new
MINI Hardtop is now fully available nationwide.) Year-to-date, MINI
USA reported a sales total of 18,776 automobiles, a decrease of 27.2
percent from the 25,785 automobiles sold in the first five months of 2013.
MINI Pre-Owned Vehicles – Best Month Ever In
May, MINI used automobiles (including MINI NEXT certified pre-owned
and pre-owned) reported sales of 2,282 automobiles, an increase of
16.2 percent from the 1,964 sold in May, 2013. Year-to-date, MINI used
automobiles (including MINI NEXT certified pre-owned) reported sales
of 10,415 automobiles, an increase of 23.3 percent from the 8,447
automobiles sold in the same five months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, May 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,701 motorcycles in May, a
decrease of 6.0 percent from the total of 1,809 motorcycles sold in
The three new-for-2014 boxer models fuelled growth of 38 percent in
R-Series with the R 1200 GS Adventure the top-selling model in the
month with 233 retails. With 227 and 197 units respectively, the R
1200 RT and R 1200 GS also contributed strongly, together with 188
sales of the new R nineT roadster, resulting in 930 boxer deliveries
in May compared to 675 in May of last year.
With 311 retails compared to 266 last year, S-Series performance
increased by 17 percent with the HP4 up 22 percent in the month with
50 deliveries compared to 41 in May of 2013.
Despite uncertain market conditions, BMW Motorrad continues to
perform ahead of last year, up 10.7 percent after five months.
Table 2: Motorcycle Sales BMW of North America, LLC, May 2014
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S.
through networks of 339 BMW passenger car and BMW Sports Activity
Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car
dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.