BMW brand up 45 percent in November – best month ever; 10.4
percent year-to-date increase
MINI brand up 10.5 percent in November; 15.2 percent increase
year-to-date – already surpassed 2011 sales record
Woodcliff Lake, NJ – December 3, 2012… The BMW Group
in the U.S. (BMW and MINI combined) reported November sales of 36,461
vehicles, an increase of 38.8 percent from the 26,271 vehicles sold in
the same month a year ago. Year-to-date, BMW Group is up 11.3 percent
on sales of 303,728 in the first eleven months of 2012 compared to
272,873 in the same period in 2011.
“Supply is catching up with demand, making November the best sales
month on record for BMW in the U.S.,” said Ludwig Willisch, President
and CEO, BMW of North America. “The momentum is strong in this final
month of the year, MINI has already surpassed its 2011 total, and I am
confident BMW Group will set a new U.S. sales record for 2012, beating
the previous record year of 2007.”
BMW Brand Sales
BMW reported the best month ever in November with sales of 31,213, an
increase of 45 percent from the 21,521 vehicles sold in November,
2011. Year-to-date, the BMW brand is up 10.4 percent on sales of
244,061 compared to 221,073 sold in the first eleven months of 2011.
In November, best performing vehicles included the 5 Series, up
64.3 percent to 5,857 units; the 6 Series, up 67.4 percent to 919
units; the X3 SAV, up 50.5 percent to 4,172 units and the X6 SAV, up
55.2 percent to 813 units.
BMW Pre-Owned Vehicles (Updated on 12/11/12) In November, sales of BMW used vehicles (including
certified pre-owned and pre-owned) increased 3.8 percent to 12,657
vehicles from the 12,196 vehicles sold in November 2011. January
through November, BMW used vehicle sales are up 2.0 percent on volume
of 147,796 compared to 144,882 in the same period of 2011.
MINI Brand Sales
MINI USA reported the best November ever with sales of 5,248
automobiles, an increase of 10.5 percent from the 4,750 sold in
November, 2011. This marks the sixth consecutive month of record
sales. Year-to-date, MINI sales in the U.S. are up 15.2 percent on
volume of 59,667 compared to 51,800 in the first eleven months of
2011, surpassing the 2011 annual record of 57,511.
Table 1: Vehicle Sales BMW of North America, LLC, November
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
BMW Motorrad USA reported sales of 777 motorcycles in November, an
increase of 43.6 percent from the total of 541 motorcycles sold in
November 2011. Year-to-date, BMW Motorrad is up 15.1 percent on sales
of 11,139 compared to 9,674 sold in the first eleven months of 2011.
In November, the best performing models included the newly introduced
maxi scooters, with impressive first full-month sales of 163 units.
Rarely has a new product in a completely new market segment performed
so well in Q4. Additionally, the S 1000 RR sales nearly tripled to
129 units; and the F 800 GS, is up 40 per cent to 60 units.
Table 2: Motorcycle Sales BMW of North America, LLC, November