Woodcliff Lake, NJ – November 1, 2013… The BMW Group
in the U.S. (BMW and MINI combined) reported October sales of 33,274
vehicles, an increase of 2.9 percent from the 32,339 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is up 10.6 percent on sales of 295,474 in the first ten
months of 2013 compared to 267,267 in the same period in 2012.
“The momentum of October is a good indicator of what’s ahead in the
final 60 days of the year, especially with sales of the new X5 and the
4 Series beginning to have an impact,” said Ludwig Willisch, President
and CEO, BMW of North America. “All of the leading indicators –
sales, order rates, showroom traffic, finance applications – are up,
very good signs.”
BMW Brand Sales
Sales of BMW vehicles increased 4.2 percent in October for a total of
27,574 compared to 26,451 vehicles sold in October, 2012.
Year-to-date, the BMW brand is up 12.8 percent on sales of 240,139
compared to 212,848 sold in the first ten months of 2012.
In October, best performing vehicles included the BMW X1 with an
impressive increase of 60.4 percent compared to October 2012. The BMW
3 and newly launched 4 Series, both leaders in their segments, also
ended the month with an increase of 20.4 percent compared to October
2012. The BMW 5 and 6 Series increased sales 18.7 percent and 19.6
percent, respectively, over sales in October 2012.
BMW Pre-Owned Vehicles In October, sales of BMW
used vehicles (including certified pre-owned and pre-owned) increased
23.4 percent to 15,502 vehicles compared to the 12,563 vehicles sold
in October, 2012. January through October, BMW used vehicle sales are
up 9.2 percent on volume of 147,638 compared to 135,139 in the same
period of 2012.
MINI Brand Sales
In October, MINI USA reported sales of 5,700 automobiles, a decrease
of 3.2 percent from the 5,888 sold in the same month a year ago.
Year-to-date, MINI sales in the U.S. are up 1.7 percent on volume of
55,335 compared to 54,419 in the first ten months of 2012.
MINI Pre-Owned Vehicles In October, MINI used
automobiles (including MINI NEXT certified pre-owned and pre-owned)
continued its year of record breaking, smashing last year’s October
sales with an increase of 30.4 percent to 1,962 vehicles from 1,505
sold in October, 2012. January through October, MINI used vehicle
sales are up 19.1 percent on volume of 18,143 compared to 15,233 in
the same period of 2012.
Table 1: Vehicle Sales BMW of North America, LLC, October
YTD Oct 2013
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
The BMW Motorrad USA dealer network sold 1,067 motorcycles in
October, an increase of 23.4 percent from the total of 865
motorcycles sold in October 2012.
Maxi scooter sales rose by 73 percent in October with 57 units
compared to 33 last year.
With 219 deliveries compared to 136 in October 2012, sales of
F-Series middleweight machines increased by 61 percent while the
G-Series maintained last year’s volume with 56 units.
The arrival of 2014 model R 1200 GSW inventory drove R-Series
growth of 52 percent with the water-cooled boxer the best selling
BMW motorcycle in October with 314 units.
Similarly, new colors helped drive growth of 4 percent in
superbike sales with a combined total of 142 HP4 and S 1000 RR
models delivered to customers in October.
Table 2: Motorcycle Sales BMW of North America, LLC, October
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.