BMW Welt Tour, Celebratory Reception Part of Special BMW
Send Off for the Sochi 2014 Olympic Winter Games
Woodcliff Lake, NJ – January 29, 2014… BMW of
North America, the Official Mobility Partner of the United States
Olympic Committee (USOC), will host members of the USA Bobsled
& Skeleton Federation and U.S. Speedskating teams today at its
BMW Welt facility at BMW Group’s headquarters in Munich as part of
a “Good Luck” send off prior to the Sochi 2014 Olympic Winter
Games. More than 100 Team USA athletes and representatives will be
invited to this special reception and dinner later this evening.
Festivities will include a special address by USOC Chief of Sport
Performance Alan Ashley, traditional German-themed entertainment
and a tribute video to help the team prepare to compete in the
2014 Winter Games.
BMW has also invited all Team USA athletes currently in Munich
for USOC team processing to tour its BMW Welt facility for a full
BMW brand experience.
In addition, a special banner for Team USA athletes will be
displayed during team processing as a result of BMW’s recent Tweet
Your Support campaign, a social activation designed to promote
support and enthusiasm for the 2014 U.S. Olympic and Paralympic
Teams. In the fall, supporters had the chance to send their well
wishes to Team USA on Twitter using the hashtag #BMWtweets4USA.
Their tweets have been used by BMW in the development of a unique
fan-created piece of art for the team.
Located directly adjacent to the BMW company headquarters in
Munich, BMW Welt is the delivery center for new BMW automobiles
and serves as a showcase for the BMW Group and its four brands.
BMW Welt features product exhibitions, automobile and motorbike
displays, and numerous interactive exponents to educate visitors
on the world of BMW, BMW M, BMW i, BMW Motorrad, MINI, Rolls Royce
Motor Cars and Husqvarna Motorcycles.
As part of its commitment to Team USA, BMW is applying its
resources and technologies to support and develop the training and
performance goals of Team USA athletes and hopefuls. After more
than two years in development, BMW collaborated with the USA
Bobsled and Skeleton Federation to completely redesign the two-man
bobsled for use by the athletes of Team USA. In October 2013, a
fleet of six new BMW U.S. two-man bobsleds were delivered to Team
USA with the hopes of aiding Team USA in its pursuit to recapture
Olympic gold for the first time in the two-man bobsled event since 1936.
To learn more about BMW’s partnership with the USOC and its four
national governing body partners – USBSF, US Speedskating, USA
Swimming and USA Track & Field – visit www.bmwusa.com/teamusa and
BMW Group In America
BMW of North America, LLC has been present in the United States
since 1975. Rolls-Royce Motor Cars NA, LLC began distributing
vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for
the BMW brand of motor vehicles, including motorcycles, the MINI
brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a
strategic design consultancy in California; a technology office in
Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s
global manufacturing network and is the exclusive manufacturing
plant for all X5 and X3 Sports Activity Vehicles and X6 Sports
Activity Coupes. The BMW Group sales organization is represented in
the U.S. through networks of 338 BMW passenger car and BMW Sports
Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI
passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
About the USOC
The United States Olympic Committee (USOC) is recognized by the
International Olympic Committee as the sole entity in the United
States whose mission involves training, entering and underwriting
the full expenses for the U.S. teams in the Olympic, Paralympic, Pan
American and Parapan American Games. In addition to being the
steward of the U.S. Olympic Movement, the USOC is the moving force
for support of sports in the United States that are on the program
of the Olympic, Paralympic, Pan American and Parapan American Games.
For more information, please visit www.teamusa.org.