- Further increasing safety, security and mobility through
innovative mobility services.
New York. The BMW Group continues diversifying its portfolio of
innovative mobility services under the brand BMW i. The company’s
venture capital entity, BMW i Ventures, is announcing a new investment
in the mobile technology company Life360. This will increase the
number of mobility services providers which already includes
MyCityWay, Park@MyHouse, Chargepoint and Embark. The BMW i Ventures
investment in Life360 will expand the company’s efforts to increase
freedom and safety of mobility for individuals and families.
“I am pleased to announce that BMW i Ventures is making its fifth
strategic investment, this time in Life360 – the largest
family-focused mobile app, enabling more than 14 million families to
stay in sync during their busy lives”, says Ulrich Quay, Managing
Director of BMW i Ventures, LLC. “Life360 offers a great addition to
our portfolio and advances BMW’s vision of convenient, safe and
efficient mobility. With this investment, BMW and Life360 will
explore ways to co-operate on innovative, location-based and
integrated services for families. One in-car possibility could be a
smooth and seamless navigation to family members in multiple locations.”
Chris Hulls, Co-Founder and CEO of Life360: “We are very excited to
announce the investment from BMW i Ventures, and are looking forward
to all the ways we can partner to develop integrated services. Life360
has always had a strong interest in the connected car space, and this
allows us to explore those ideas like never before.”
With over 30 million users, Life360 is the leading location and
communication app for families using Android or iPhone. Using
location-based technology, Life360 enables parents to see where their
children are, know when they need help and identify the nearest safety
resources when needed. The app operates in a convenient and secure way
that does not interfere with busy schedules or personal freedom.
Founded in 2008, Life360 placed first in Google’s Android Developer
Challenge in that same year and has received funding from several
About BMW i Ventures
The BMW Group has founded BMW i Ventures – a Venture Capital Company
based in New York City – to provide early and mid-stage investments
with high potential in the area of Mobility Services. These are
services that make mobility smarter, more efficient and more flexible.
BMW i Ventures aims for strategic, long-term partnerships especially
in the areas of e-mobility, navigation, parking, car sharing and
intermodal mobility solutions.
BMW i Ventures is part of the brand BMW i, which is about the design
and development of visionary vehicles and mobility services and a new
perception of premium guided by sustainability.
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
In 2012, the BMW Group sold about 1.85 million cars and more than
117,000 motorcycles worldwide. The profit before tax for the financial
year 2011 was euro 7.38 billion on revenues amounting to euro 68.82
billion. At 31 December 2011, the BMW Group had a workforce of
approximately 100,000 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last eight years.