BMW INDIVIDUAL INTRODUCED IN THE USA

BMW 7 Series with customization courtesy of BMW Individual

Miami, FL - October 5th, 2006... On the occasion of the South Florida
International Auto Show, BMW announces the launch of the 7 Series by BMW
Individual.

BMW Individual was established in 1991 as a division of BMW M GmbH with the
goal of leading the trend towards more individuality by concentrating on
customers who were looking for made-to-measure solutions and making tougher
demands on their BMW in terms of distinction, design and function. The
automobile becomes a subtle statement of personality which deliberately focuses
on what's special and which turns aside from standardization. The success
story started with a design from Karl Lagerfeld, which was followed by another
two designs over the next few years. These unusual prototypes were pioneering
for what followed. Most recently, BMW Individual completed a very unique car
for the Swiss watch manufacturer "Girard-Perregeaux". Today, around 20,000
customers a year from all over the world enjoy this most exclusive way of
driving a BMW. Now, BMW Individual is introducing the concept in the USA - BMW'
s largest market.

The BMW 7 Series is the introductory "canvas" for BMW Individual in the USA.
The BMW Individual offering will provide 7 Series customers with a selection of
distinctive paints and interior treatments allowing them to individualize their
vehicle to reflect their own tastes and personality.

The available BMW Individual exterior paints are developed using special
Xirallic paints and a 5-coat process that picks up fine pigments in the coating
to create constantly changing nuances in the finish, giving greater color
intensity and dramatic two-tonal effects.

The interior is fitted with the highest quality Merino full-leather upholstery,
Alcantara headliner and unique interior trim - including Piano varnish wood
trim. Illuminated BMW Individual doorsills, distinctive 20" BMW Individual
wheels and the convenient storage net in the front passenger foot well provide
the additional premium touches to complement the BMW Individual 7 Series.

The BMW Individual 7 Series will be the perfect answer for those special
customers who seek the utmost in luxury and look to own a more personalized 7
Series. The finest quality materials used and the exacting workmanship that
goes into even the finest details will set the BMW Individual 7 Series apart
from other makes.

The
paintwork.

In line with the understatement embodied in the BMW design language that
governs all model series, the experts at BMW Individual always try to harmonize
each customer's wishes with the BMW philosophy. The individual paintwork is
more than a color: It captivates its customers through its unique brilliance
and sophisticated iridescent effects. Thanks to a fine pigmentation, changing
nuances appear, depending on how the light falls, which give the surface a new
dimension and depth. The intrinsic excitement of the color black is
demonstrated in two variations: including Azurite Black metallic and Ruby Black
metallic. When it comes to avant-garde exterior colors: the elegant, light
shades of Moonstone metallic preferred particularly by buyers in sunny regions:
Under blue skies, this paint finish shines with a special glamour.

The
leather.

The Merino leather used by BMW Individual is characterized by its uniquely
refined appeal, extreme durability and comfort. Gentle tanning methods and
"barrel pigmentation", in which the dye penetrates through intensive rotation
and is not just applied to the surface, give this material its richness of
color, strength and durability. The living structure of this leather comes from
its natural graining rather than artificial embossing. The finish applied in
the semi-aniline process stops fading caused by light, and yet the leather
stays breathable. The combination of all these sophisticated yet gentle
processes produces seats that are as soft and as smooth as velvet. BMW
Individual will offer customers three color choices of Merino leather:
Platinum, Rust Brown and Amarone.

Interior trimmings.
It's the many details that make the difference with BMW Individual. The
interior trimmings made from piano varnish are the most sophisticated finish.
The black, high-gloss polished surface is only achieved by famous piano makers
using a time-consuming polishing and finishing process. This is what gives this
varnish its unique brilliance. Elegant highlights are added through details
such as the center console and ceiling grips. No less sophisticated
alternatives are interior trimmings from high-quality woods such as, mahogany
or Amarone - both with a high gloss finish.

BMW Individual: The most unique way to drive a BMW.

The BMW Individual offer is available on all models of the 2007 BMW 7 Series
and can be ordered through the customer's local BMW center. Customers can chose
to order the package including any of the any of three leather colors and any
of the three trim choices for $11,000 on the 750i/Li or $10,000 on the
760i/Li. In addition, the unique paint finishes are available for an
additional for $3,000.