BMW Introduces On-Line Payment Estimator For Certified Pre-Owned Vehicles

WOODCLIFF LAKE, NEW JERSEY, November 28, 2000...BMW of North America, Inc. and
BMW Financial Services have introduced a payment estimator to the Certified
Pre-Owned section of the "Virtual Center" located within www.bmwusa.com,
providing on-line shoppers with estimated monthly payments on certified
pre-owned BMWs.

The payment estimator allows web site visitors to calculate monthly retail
finance or lease payments based on available BMW Financial Services interest
rates. Shoppers can choose their down payment, trade in value, annual lease
mileage and contract length.

"This is one-stop shopping at its best," said Bill Bates, BMW's Pre-Owned Sales
and Marketing Manager. "We're linking customers directly with BMW retail
centers, BMW of North America and BMW Financial Services so they will be armed
with all the information they need to make an educated decision about
purchasing or leasing a Certified Pre-Owned BMW. In fact, I suspect that many
people will be surprised at just how affordable monthly payments on a BMW can
be," he added.

The Certified Pre-Owned section of BMW's web site already allows consumers to
find the most accurate information about Certified Pre-Owned BMWs and to search
for a specific model simply by entering their zip code and basic information
about the vehicle they want (e.g. Series, body style, price range, transmission
type). A search mechanism matches the customer's request with an inventory
database of all Certified Pre-Owned BMWs, and provides a listing of the
vehicles, along with their prices, at specific dealer locations. Customers can
then e-mail the retailer directly for further information.

If the vehicle they want is not available nearby (within 25 miles of their zip
code), customers can chose to expand their search up to a 500-mile radius. If
the specific vehicle is still unavailable, on-line shoppers can ask to be
placed on a wait list, and they will be notified by e-mail as soon as the car
of their choice becomes available.

All Certified Pre-Owned BMWs are:

* Late models with less than 60,000 miles, which must pass a thorough
inspection by BMW factory-trained technicians.

* Inspected for safety, performance and wear, and are backed by BMW of North
America, Inc. and the network of nationwide BMW retailers.

* Covered by a BMW Protection Plan with a warranty that applies for up to six
years or 100,000 miles.

* Available through special lease and finance options offered by BMW Financial
Services.

According to Bates, more than 50 percent of new BMWs are leased, not purchased,
meaning that there are a substantial number of low-mileage, well-maintained
Certified Pre-Owned vehicles available at reduced prices.

BMW has sold more than 38,000 Certified Pre-Owned Vehicles this year --up 64
percent over last year. Seventy-five percent of BMW's total Certified
Pre-Owned inventory is priced by the BMW retail centers, available for shopping
on the Internet. And the system works -- more than 30% of Certified Pre-Owned
BMW buyers report that they have used the BMW Certified Pre-Owned website in
their shopping process. Bates reports that, to date, there have been more than
2.5 million visitors to BMW's Certified Pre-Owned section on its "Virtual
Center" web site.

BMW IN AMERICA

BMW of North America, Inc. was established in 1975. Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States; a South Carolina manufacturing operation; DESIGNWORKS/USA,
an industrial design firm in California; a technology office in Palo Alto and
various other operations throughout the country. BMW is represented in the
U.S. through a network of more than 340 car, 315 Sports Activity Vehicle and
160 motorcycle retailers. BMW US Holding Corp., the Group's headquarters in
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com.

BMW Financial Services NA, LLC, was established in 1993 to support the North
and South American sales and marketing efforts of BMW, including the newest
office in Brazil. With over $11 billion in managed assets and more than 320,000
automotive lending customers, BMW FS leases more than half of the BMWs sold in
the U.S.

BMW FS has recently expanded its products, through the wholly owned BMW Bank of
North America, Inc., to include a diversified selection of superior banking
services, including credit cards, checking accounts, certificates of deposit
and money market accounts. BMW FS has also entered into a strategic alliance
with the Chubb Group of Insurance Companies to offer the BMW Personal Insurance
Program.

Luxury For Less Getting More Car For Your Money the Pre-Owned Way

For many people, the thought of owning their "dream car," remains exactly that
-- an elusive dream. These days, however, dreamers and value-conscious car
shoppers are discovering that they can get more car for their money through
certified, pre-owned vehicle programs.

These programs -- offered by several mid-size and luxury car manufacturers --
give consumers the opportunity to drive low mileage, late-model higher-end
vehicles with the latest safety and technology innovations at affordable
prices. Plus, some certified pre-owned programs offer the added assurance of a
protection plan with limited warranty coverage against certain parts and
repairs, as well as roadside assistance.

What's fueling the new trend in used-car buying? One reason is the growth of
leasing. According to Kiplinger's Personal Finance Magazine, nearly 33 percent
of the vehicles to roll out of showrooms in 1999 were leased, not purchased.
When the leases end -- usually after a two- or three-year contract -- many
relatively new, well-cared for models come back into the market, often with
their prices showing more wear and tear than their tires.

How can you get behind the wheel of the certified pre-owned car of your dreams?

1. Turn on your computer. Just as new car buyers often begin their shopping
online, saavy pre-owned automobile shoppers are also turning to the Internet
for valuable information gathering.

Some manufacturers, like BMW, make online shopping for Certified Pre-Owned
automobiles easy with an inventory database. The Certified Pre-Owned section of
BMW's enhanced "Virtual Center" website (www.bmwusa.com) allows consumers to
find the most accurate information about Certified Pre-Owned BMWs and search
for a Certified Pre-Owned BMW simply by entering their zip code and some basic
information about the car they want (e.g., Series, body style, price range,
transmission type).

2. Compare Certified Pre-Owned Programs. No two are alike.

Find out about:
-- The Certification and Inspection Process. Is there an inspection checklist
that factory-trained technicians use to evaluate each automobile before it is
certified?
-- The Buyer Protection Plan. Is there a warranty covering parts and repairs?
Is there a Roadside Assistance package?
-- Finance and Lease Options. Bank rates for financing a pre-owned vehicle are
often higher than for a new-car loan. Does the manufacturer offer special lease
or retail finance rates?

3. Visit dealerships and compare certified pre-owned vehicles.

-- Interior Checklist -- Check the condition of the seats, upholstery, brake
and accelerator pedals, carpeting, odometer and instrument panel, dashboard,
glove compartment, trunk, sunroof, windows, interior lights, radio/CD/cassette
player, and alarm.
-- Exterior Checklist -- Check under the car for oil or fluid leaks. Examine
the body and bumpers for rust, scratches or dents; as well as irregularities in
the paint color, sheen or texture.
-- Ask to see maintenance records.
-- Take a Test Drive -- Are the front and back seats comfortable, adjustable,
roomy? Do the seatbelts work? During the test drive, evaluate visibility,
braking, cornering, handling, shifting and accelerating, unusual noises,
directional and brakelights, windshield wipers, heating and air conditioning.