Multifaceted Concept To Commemorate 90th Anniversary of BMW Motorrad
Woodcliff Lake, NJ – November 13, 2012…In his speech
at the international motorcycle show EICMA in Milan, BMW Motorrad
President Stephan Schaller announced that BMW Motorrad will be
presenting a new model with air-cooled 'boxer' engine in 2013 as a
special way of marking the "90 years of BMW Motorrad" anniversary.
As long ago as 1923, the very first BMW motorcycle - the BMW R 32 –
provided what was to become the genetic basis for the BMW Motorrad
boxer series over nine decades: an air-cooled, 2-cylinder 4-stroke
'boxer' engine with longitudinally mounted crankshaft and shaft drive
to the rear wheel. Always combined with innovative technology and
thrilling design - and with one priority above all else: sheer riding pleasure.
The new, distinctive motorcycle to be produced next year will express
the genes of 90 years of BMW Motorrad combined with emotional styling
and innovative technology to create a new, multifaceted vehicle concept.
The model designation and date of the market launch will be announced
at a later date.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car BMW Sports Activity Vehicle centers,
139 BMW motorcycle retailers, 115 MINI passenger car dealers, and 32
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.
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