Woodcliff Lake, NJ – March 13…A pair of
industry-leading protection programs tailored for BMW motorcycle
owners recently introduced by BMW Financial Services have the
potential to significantly reduce the impact of physical and financial
obstacles on riders of the German-made motorcycles.
The BMW Motorrad (motorcycle) Tire & Wheel Protection plan will
provide replacements should the covered BMW motorcycle’s tires
or wheels suffer any road hazard damage during the plan period, which
can be purchased in one-to-five-year increments.
The BMW Motorrad GAP (Guaranteed Asset Protection) product protects a
BMW motorcycle owner who financed his or her motorcycle through BMW
Financial Services should their motorcycle be totaled or stolen and
their insurance carrier determine its value as less than that of the
“Our customers and dealers have asked us to provide these
products to ensure every aspect of the BMW motorcycle ownership
experience is as positive as we can make it,” explained Lisa
McPherson, BMW Financial Services general manager of insurance.
“Products like this have existed in the marketplace, but our
products are designed to meet the needs of the BMW customer and BMW dealer.”
Both products are available through authorized BMW Motorrad dealers
and must be secured at the same time the motorcycle is purchased.
Replacement – never repair – constitutes a key part of
the Motorrad Tire & Wheel Protection Product with OEM or
OEM-approved parts installed when the originals are damaged due to
road hazards, including glass, metal, potholes, debris, nails,
“Road hazards are everywhere, regardless of topography
and climate,” said McPherson. “Now a BMW motorcyclist can
ride out of the dealership secure in knowing regardless of the
obstacles he or she might encounter, should something happen to a
relatively expensive wheel and/or tire, a BMW-specific replacement is
fully covered at no additional expense.
“Unfortunately, road hazards are a fact of life and wheels and
tires take the brunt of them. This program provides just the kind of
protection our customers want.”
Within the maximum $25,000 claim allowed under the Motorrad GAP is up
to $1,000 of the customer’s primary insurance deductible. In
addition, the coverage is available on both used and new motorcycles.
“We are going even one step further than the competition by
offering our GAP coverage to non-BMW motorcycle buyers when they
purchase their rides through one of our authorized dealers,”
said McPherson. “Again, this product is about the BMW ownership
experience and we want to help our dealers provide it to all of their customers.”