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PressClub USA · Article.

BMW OF NORTH AMERICA ANNOUNCES EXECUTIVE MANAGEMENT CHANGES

Woodcliff Lake, NJ - February 8, 2008... BMW Group has announced that Jim O'Donnell will join BMW of North America's executive management team as President of BMW of North America, LLC (BMW NA) starting April 1, 2008. He will also assume Howard Mosher's role as Vice President Operations. Howard Mosher will retire on March 31.

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Jim O'Donnell to join BMW's management team.
Howard Mosher retires.

Woodcliff Lake, NJ - February 8, 2008... BMW Group has announced that Jim
O'Donnell will join BMW of North America's executive management team as
President of BMW of North America, LLC (BMW NA) starting April 1, 2008. He will
also assume Howard Mosher's role as Vice President Operations. Howard Mosher
will retire on March 31.

Jim O'Donnell has been with the BMW Group for 17 years. He currently holds the
position of Managing Director of BMW (UK) Ltd. Prior to that he worked as Sales
and Marketing Director of BMW South Africa and Sales Director of BMW (UK) Ltd.
Before joining BMW Group, Jim held various positions at Ford Motor Company. Jim
has a LLB in Scots Law from the University of Glasgow and is a qualified Member
of the Institute of Management Accountants. He is married with two children.

In his new function, Jim O'Donnell will report to Tom Purves who will remain
Chairman and CEO of BMW (US) Holding Corp. and Chairman of BMW NA's Management
Board. Tom Purves also remains the Regional Manager for the Americas.

This appointment strengthens the BMW Group management team in the USA and will
provide a stronger coordination of sales and marketing activities in the most
important market for the BMW Group worldwide.

Jim O'Donnell takes over functional responsibility for US activities, having
established a great record of success at BMW (UK) Ltd. during the past eight
years. Under his leadership, sales of BMW vehicles have risen from 67,676 in
2000 to 121,575 in 2007. Sales of MINI in the same period have grown to 47,661
(MINI was launched in 2001) while motorcycle sales are up from 2,745 to 5,251.

Howard Mosher, who retires on March 31, has held the position as VP-Operations
for BMW of North America, LLC, since May 2005. During this time he has made
outstanding contributions to the success of the BMW Group in the US. Howard
Mosher is a veteran of the automotive industry, with more than 30 years of
experience. Before joining BMW NA, he held the position of Director of
Worldwide Sales and Marketing for Rolls-Royce Motor Cars, Ltd.


BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

# # #

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