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Press Release


BMW of North America Retains Rubenstein Communications and Fleishman-Hillard as its Public Relations Agency Partners

  • 13.03.2012
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Woodcliff Lake, NJ – March 13, 2012…BMW of North America today announced the retention of Rubenstein Communications and Fleishman-Hillard as its public relations agency partners following a review process. 


Rubenstein will continue to handle communications efforts surrounding auto shows, marketing initiatives, golf activities including the BMW Championship, and the automaker's new sustainable division, BMW i.  Fleishman will manage BMW's U.S. Olympic Team sponsorship communications.


"We have been very pleased with both agencies' work, support and creativity." said Dirk Arnold, Vice President, Corporate Communications, BMW of North America.  "We are looking forward to our continued collaboration. Both agencies have a strong track record of performance and creativity for BMW.


Rubenstein Communications has worked with BMW for more than 13 years on numerous innovative projects including the groundbreaking internet film series, The Hire, art projects including Jeff Koons’ BMW Art Car, the introduction of alternative energy vehicles including both the MINI E and the BMW ActiveE, brand partnerships, cross-country programs and multiple vehicle launches each year.


"BMW of North America is known for innovation and performance, as a brand and a company, so we are extremely grateful for this vote of confidence in our work," said Steven Rubenstein, President, Rubenstein Communications. "We began with BMW thirteen years ago on a single project and it’s been our pleasure to grow with them in partnership and to expand our capabilities and offerings.  We’re proud of the work we’ve done, elated that our relationship will continue, and very excited about the next chapter."


Two years ago, BMW engaged Fleishman-Hillard to develop a systematic approach for operationalizing social media within the organization.  Last year Fleishman-Hillard expanded the business to include BMW’s U.S. Olympic Team sponsorship communications.


If you have any questions regarding this press release, please contact:

BMW Group
Stacy Morris

Tel.: +1-201-571-5660
Fax: +1-201-573-8416
E-mail: stacy.morris@bmwna.com

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