Woodcliff Lake, NJ – March 13, 2012…BMW
of North America today announced the retention of Rubenstein
Communications and Fleishman-Hillard as its public relations agency
partners following a review process.
Rubenstein will continue to handle communications efforts surrounding
auto shows, marketing initiatives, golf activities including the BMW
Championship, and the automaker's new sustainable division, BMW
i. Fleishman will manage BMW's U.S. Olympic Team sponsorship communications.
"We have been very pleased with both agencies' work, support and
creativity." said Dirk Arnold, Vice President, Corporate
Communications, BMW of North America. "We are looking
forward to our continued collaboration. Both agencies have a strong
track record of performance and creativity for BMW.
Rubenstein Communications has worked with BMW for more than 13 years
on numerous innovative projects including the groundbreaking internet
film series, The Hire, art projects including Jeff Koons’ BMW
Art Car, the introduction of alternative energy vehicles including
both the MINI E and the BMW ActiveE, brand partnerships, cross-country
programs and multiple vehicle launches each year.
"BMW of North America is known for innovation and performance,
as a brand and a company, so we are extremely grateful for this vote
of confidence in our work," said Steven Rubenstein, President,
Rubenstein Communications. "We began with BMW thirteen years ago
on a single project and it’s been our pleasure to grow with them
in partnership and to expand our capabilities and offerings.
We’re proud of the work we’ve done, elated that our
relationship will continue, and very excited about the next chapter."
Two years ago, BMW engaged Fleishman-Hillard to develop a systematic
approach for operationalizing social media within the
organization. Last year Fleishman-Hillard expanded the business
to include BMW’s U.S. Olympic Team sponsorship communications.