BMW OFFERS MILITARY MOTORCYCLE PURCHASE PROGRAM

Special Allowances on All Models Available to Members of US Armed Forces

Woodcliff Lake, NJ - May 9, 2008... In appreciation of the commitment and
sacrifice of the men and women serving in the US armed forces, BMW Motorrad USA
is pleased to announce a special motorcycle purchase program for all active
members of the US armed forces. The program -- which runs through December 31,
2008 -- is designed to help military personnel purchase the BMW motorcycle of
their choice for personal use.

To be eligible for the program, purchasers must be active members of the US
Armed Forces. Active members include active duty (including activated
Reservists) of the U.S. Air Force, Army, Navy, Marines, National Guard and
Coast Guard, and those who have recently finished active service (within 6
months) with a current military identification card. A copy of Department of
Defense form 214 may be necessary for retired service members and those who
have recently been discharged from active service.

The following allowances are available on all models within every BMW model
series:
K-Series $500
R-Series $400
G-Series $250
F-Series $250

For details regarding eligibility and purchase terms, visit
www.bmwmotorcycles.com and click on "Promotions;" or contact your local BMW
Motorrad retailer.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant
for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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