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PressClub USA · Article.
BMWFILMS.COM ANNOUNCES GROUND-BREAKING INTERNET FILM SERIES WILL CONTINUE
Fri Jun 07 12:00:00 CEST 2002 Press Release
bmwfilms.com today announced they will continue their ground-breaking Internet films series, The Hire, with three new releases in 2002.
Press Contact.
Diane Anton
BMW Group
Tel: 201-307-3714
send an e-mail
Slated to Premiere Fall, 2002
JUNE 07, 2002...bmwfilms.com today announced they will continue their
ground-breaking Internet films series, The Hire, with three new releases in
2002.
British acting sensation Clive Owen ("The Bourne Identity," "Gosford Park,"
"Croupier") will reprise his smoldering role as The Driver, the mysterious
reoccurring character around whom all of the films revolve. As was the first
Hire series, this new triad of films will be executive produced by David
Fincher and produced by Anonymous Content and Fallon Worldwide. Directors and
other talent for the films were not released. The films are underwritten by
BMW.
The new films will premiere on the Internet at bmwfilms.com in the Fall. The
Hire Series made international waves last year, when it featured films directed
by John Frankenheimer ("Ronin," "Grand Prix," "The Manchurian Candidate"), Ang
Lee (Oscar and Golden Globe winner "Crouching Tiger, Hidden Dragon," "Sense and
Sensibility," "Eat Drink Man Woman"), Wong Kar-Wai ("In the Mood for Love,"
"Happy Together," "Chung King Express"), Guy Ritchie ("Lock, Stock and Two
Smoking Barrels," "Snatch") and Alejandro González Iñárritu ("Amores Perros").
The films were brilliantly cast with strong supporting characters played by:
Mickey Rourke ("The Pledge"), Tomas Milian ("Traffic"), Adriana Lima (Guess
model) and Madonna (actress/recording artist).
More than 13 million film views were logged in at the digital-quality streaming
video website.
"The Hire was an unprecedented example of media convergence that both pushed
and crossed boundaries. We had no idea how successful it would be, since we
were going into unchartered territory when we started the project. In the end,
the project far exceeded any of our expectations, which is why we're so
thrilled to be working on three more films for The Hire.," said Jim McDowell,
Vice President of Marketing for BMW of North America, LLC.
BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 59 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.
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