Do you wear Flip Flop or Sandals in the winter? - From
your tires point of view, winter starts at 45°F.
Woodcliff Lake, NJ – December 15, 2011…
Like flip flops and sandals, summer and all-season tires are
not the best in winter weather, especially if walking / driving on icy
and snow packed roads. In contrast, boots and Cold weather tires have
treads with more biting edges for better grip on snow and ice, while
their softer compound remains flexible even in extremely low
temperatures using specialized rubber compounds and tread designs to
handle the cold temperatures.
Drivers that regularly encounter ice, unplowed snow, or slush, will
weather tires (also known as “snow
tires") that will give that extra traction, braking and
handling needed to confidently drive on snow and ice. Tests conducted
on ice show that even at 15mph, vehicles equipped with cold weather
tires stopped from 1/2 to a full car length shorter than identical
vehicles on summer and all season tires. Without cold weather tires
vehicles are more likely to fishtail on corners and spin out in snow
and icy conditions.
The impact of cold weather can be felt on summer/performance tires as
soon as temperatures drop to just 45°F, according to the tire
experts at BMW. Rubber compounds quickly stiffen, contributing to
slipping, skidding and an overall reduction in vehicle performance.
According to Craig Westbrook, Vice President of Aftersales at BMW
“the summer/performance tires that come on many of our vehicles
with optional sport packages are designed for handling and performance
on normal road conditions. Customers driving in geographic areas
that experience these colder temperatures and or winter conditions
should think about installing cold weather tires on their BMW”.
BMW Centers take a proactive approach in educating drivers
— even BMW SAV owners and vehicles with xDrive
— on the safety and performance benefits of cold
weather tires, regardless of road conditions.
Why BMW Approved Cold Weather Wheels & Tires?
Formulation — BMW Approved Cold Weather Tires’
carefully formulated mix of compounds actively generates heat, so
tires reach optimum operating temperature faster.
Design — Larger tread blocks and open channels provide more
traction in ice and snow while reducing the risk of skidding on wet
Safety — Increased levels of grip reduce hydroplaning
and can shorten braking distances as much as 20% compared to
Local BMW Centers are the experts to consult when choosing Cold
Weather Tires and wheel combinations for BMW vehicles and some dealers
even store their customer’s summer tire and wheel sets while
providing the very best value in service to conduct the semiannual
seasonal tire / wheel exchange.
Schedule a visit to your local BMW Center to take advantage of the
BMW Cold Weather Tire Program.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles
in 2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s
global manufacturing network and is the exclusive manufacturing plant
for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the
U.S. through networks of 339 BMW passenger car and BMW Sports Activity
Vehicle centers, 139 BMW motorcycle retailers, 110 MINI passenger car
dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via
the Internet at: