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Press Release

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Fact Sheet: BMW Team USA Sponsorship: Driving Athlete Performance

  • 29.10.2013
Contained media data:
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park ... Show all media

Driving Athlete Performance

 

As part of its sponsorship commitment, BMW is applying its resources and technologies to advance the training and performance goals of Team USA.

 

The following represent projects within BMW’s technology transfer initiative that have been developed in response to performance and real-time data needs identified by USA Bobsled and Skeleton Foundation, USA Track & Field and USA Swimming.

 

BMW Bobsled Redevelopment – USA Bobsled and Skeleton Federation

 

After more than two years in development, BMW, in collaboration with USA Bobsled and Skeleton Federation, has completed its third technology transfer project with the complete redesign and development of a new two-man bobsled. The completion of the project replaces a 20-year-old platform currently in use by the athletes of Team USA, which has not won Olympic gold in the two-man bobsled since 1936.

 

To help ensure the caliber of Team USA’s sleds match the world-class talent of its athletes in the lead up to the Sochi 2014 Olympic Winter Games, BMW has applied a process similar to its vehicle development, most significantly the application of BMW EfficientDynamics, using lightweight materials like carbon fiber to optimize the sled’s weight placement to distribute and balance the regulation-required weight.

 

BMW’s approach to this project has centered on delivering a world-class vehicle that reflects the experience and extreme conditions bobsled athletes face. Design inspiration was influenced by a first-hand experience in a bobsled, a reverence for the speed and extreme forces in Olympic bobsledding, and a desire to equip Team USA with the very best equipment.

 

In designing the two-man sled with these objectives in mind, BMW’s process reevaluated the complete vehicle system: cowling aerodynamics and construction, chassis and steering geometries, athlete fitment and integration were all critical focal points. Computer aided modeling, computational fluid dynamics (CFD), full size wind tunnel testing, on track testing, and athlete scannings were all tools in BMW’s

development approach.

 

BMW Velocity Measurement System – USA Track & Field

 

BMW’s first technology transfer project was a velocity measurement system created in collaboration with sports scientists at the USOC and USA Track & Field. Developed at the BMW Group Technology Office USA in Mountain View, Calif., the system captures an athlete in motion and automatically calculates and delivers performance metrics for coaches to use in training long jumpers. By measuring and providing real-time analysis of three key parameters in the execution of a long jump – horizontal approach velocity, vertical take-off velocity and take-off angle – the system is completely unique in its offering to coaches and athletes in training scenarios.

 

The technology is currently a permanent fixture at the Olympic Training Center in Chula Vista, Calif.

 

BMW Motion Tracking System – USA Swimming

 

BMW has collaborated with the high performance team at USA Swimming on a motion tracking system that analyzes a swimmer’s dolphin kick within the allowed 15 meters of underwater swimming and provides quantitative performance data to coaches. Ricky Berens, two-time Olympic gold medalist, tested the system during the development process.

 

BMW’s motion tracking system tracks six points on the swimmer’s body – wrists, shoulders, hips, knees, ankles and toes – as well as kick depth and rate, allowing coaches to pinpoint the performance attributes of specific parts of the body and to see how well all parts are working together to increase speed.

 

This technology is the first of its kind to provide quantitative data analysis of a swimmer’s movements in the water, which USA Swimming intends to apply in the evaluation of how major and minor adjustments in form and technique improve a swimmer’s dolphin kick at starts and turns, where a race can be won or lost.

 

The technology is currently a permanent fixture at the Olympic Training Center in Colorado Springs, Colo.

 

BMW Performance Team

 

The BMW Performance Team is an elite group of athletes who hope to compete in the Sochi 2014 Olympic and Paralympic Games. Members of the 2014 BMW Performance Team include:

 

-         Steve Langton – Bobsled

  • 2010 Olympian, Four-Time U.S. Push Champion, Two-time World Champion, two-time U.S. National Push gold medalist

-         Elana Meyers – Bobsled

  • 2010 Olympic bronze medalist (two-man), four-time U.S. Pilot Push Champion, 2013 World silver medalist, 2012-2013 World Cup bronze medalist

-         Alana Nichols –Paralympic Alpine Skiing

  • Three-time Olympic gold medalist (first U.S. woman to win gold in both the summer and winter Paralympic Games), 2011 Paralympic Athlete of the Year, 2011 Colorado Sports Woman of the Year

-         Heather Richardson – Speedskating

  • 17-time World Cup 1000m medalist, 12-time World Cup 500m medalist, two-time World Cup overall 1000m champion, World Sprint Champion

-         Evan Strong – Paralympic Snowboarding

  • 2011 Winter X-Games gold medalist, eight-time World Cup gold medalist, two-time overall World Cup Champion, reigning WSF World Champion, reigning USASA National Champion

-         Curt Tomasevicz – Bobsled

  • 2010 Olympic gold medalist (four-man), 2012-2013, 2007 World Cup gold medalist, 2012 World Champion

 

BMW Team USA Sponsorship

 

BMW Group (including BMW, MINI and BMW Motorrad) is the Official Mobility Partner of the United States Olympic Committee (USOC) and the U.S. Olympic and Paralympic Teams through 2016. BMW Group is also the Official Mobility Partner of four National Governing Bodies (NGBs) – USA Swimming, USA Track & Field, USA Bobsled & Skeleton and US Speedskating.

 

BMW Group also supports the National Olympic Committees of Austria, Canada, China, and France and will lend its support to Olympic and Paralympic athletes and hopefuls in the U.S., Canada and France. BMW Group is also a partner of the German Bobsleigh and Sled Sports Federation (BSD).

 

 

Contacts:

 

Stacy Morris

Corporate Communications Manager, Marketing & Culture

BMW of North America, LLC

(201) 370.5134/stacy.morris@bmwna.com

 

Dianna Kraus

FleishmanHillard

(415) 318.4182/dianna.kraus@fleishman.com

 

Journalist note: Information and visual assets about BMW Group, its U.S. Olympic

partnership and its products in the US are available to journalists online at

www.bmwusa.com/teamusa and www.bmwusanews.com.

 

# # #

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 1 set with 35 photos. |   
No portrait photos in this series

Set No. 1

BMW's two-man bobsled racing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141862
BMW's two-man bobsled racing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
BMW's two-man bobsled racing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141863
BMW's two-man bobsled racing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141864
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141865
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141866
BMW's two-man bobsled at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
BMW's two-man bobsled undergoes testing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014) Link to detailed page
 
17.01.2014 | P90141867
BMW's two-man bobsled undergoes testing at the Utah Olympic Park in Park City, UT in December 2013. (01/2014)
The U.S. Men's Bobsled Team will race a new, BMW-designed two-man bobsled at this weekend's FIBT World Cup in Igls, Austria. (01/2013)
Photo by Todd Bissonette
Link to detailed page
 
18.01.2013 | P90110591
The U.S. Men's Bobsled Team will race a new, BMW-designed two-man bobsled at this weekend's FIBT World Cup in Igls, Austria. (01/2013) Photo by Todd Bissonette
The U.S. Men's Bobsled Team will race a new, BMW-designed two-man bobsled at this weekend's FIBT World Cup in Igls, Austria. (01/2013)
Photo by Todd Bissonette
Link to detailed page
 
18.01.2013 | P90110592
The U.S. Men's Bobsled Team will race a new, BMW-designed two-man bobsled at this weekend's FIBT World Cup in Igls, Austria. (01/2013) Photo by Todd Bissonette
Michael Scully, BMW Group DesignworksUSA Designer with the BMW two-man bobsled designed for USA Bobsled & Skeleton Federation. (01/2013)
Link to detailed page
 
25.01.2013 | P90113526
Michael Scully, BMW Group DesignworksUSA Designer with the BMW two-man bobsled designed for USA Bobsled & Skeleton Federation. (01/2013)
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133934
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133935
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133936
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133937
US bobsledders John Napier (front) and Justin Olsen (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders John Napier (front) and Chris Fogt (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)    Link to detailed page
 
19.09.2013 | P90133938
US bobsledders John Napier (front) and Chris Fogt (back) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133939
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133940
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133941
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133942
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
Michael Scully, BMW designer of the two-man bobsled, inspects the first prototype sled at the Utah Olympic Park in Park City, UT on March 15, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133943
Michael Scully, BMW designer of the two-man bobsled, inspects the first prototype sled at the Utah Olympic Park in Park City, UT on March 15, 2012. (Photo, Getty Images)
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images) Link to detailed page
 
19.09.2013 | P90133944
US bobsledders Justin Olsen (left) and John Napier (right) test BMW's first two-man bobsled prototype at the Utah Olympic Park in Park City, UT on March 16, 2012. (Photo, Getty Images)
BMW's second two-man bobsled prototype on the track at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133945
BMW's second two-man bobsled prototype on the track at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette)
US bobsledders Steven Holcomb (seated), Justin Olsen (front) and the breakman (back) test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133946
US bobsledders Steven Holcomb (seated), Justin Olsen (front) and the breakman (back) test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette)
US bobsledder Steven Holcomb (front) and his breakman test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133947
US bobsledder Steven Holcomb (front) and his breakman test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette)
US bobsledder Steven Holcomb (front) and his breakman test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133948
US bobsledder Steven Holcomb (front) and his breakman test BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette)
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette). Link to detailed page
 
19.09.2013 | P90133949
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY. December 20, 2012. (Photo, Todd Bissonette).
US bobsledder Chuck Berkeley visits BMW Group's DesignWorks USA studio in Newbury Park, CA for a fitting in BMW's first prototype two-man bobsled, while teammate, Cory Butner, and design modeler, Eric Bauer, observe on March 10, 2012. (Photo, Darren Yasukochi). Link to detailed page
 
19.09.2013 | P90133950
US bobsledder Chuck Berkeley visits BMW Group's DesignWorks USA studio in Newbury Park, CA for a fitting in BMW's first prototype two-man bobsled, while teammate, Cory Butner, and design modeler, Eric Bauer, observe on March 10, 2012. (Photo, Darren Yasukochi).
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012.  (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133951
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012. (Photo, Todd Bissonette)
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012.  (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133952
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012. (Photo, Todd Bissonette)
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012.  (Photo, Todd Bissonette) Link to detailed page
 
19.09.2013 | P90133953
BMW's second two-man bobsled prototype at the Olympic Sports Complex at Mt. Van Hoevenberg in Lake Placid, NY on December 20, 2012. (Photo, Todd Bissonette)
BMW's first prototype bobsled on display at BMW's North American Headquarters in Woodcliff Lake, NJ. January 5, 2013.  (Photo/BMW) Link to detailed page
 
19.09.2013 | P90133954
BMW's first prototype bobsled on display at BMW's North American Headquarters in Woodcliff Lake, NJ. January 5, 2013. (Photo/BMW)
BMW Bobsled. (11/2013) Link to detailed page
 
22.11.2013 | P90139824
BMW Bobsled. (11/2013)
BMW Bobsled. (11/2013) Link to detailed page
 
22.11.2013 | P90139825
BMW Bobsled. (11/2013)
BMW's two-man bobsled at team processing in Munich, Germany in January 2014. (02/2014) Link to detailed page
 
12.02.2014 | P90143428
BMW's two-man bobsled at team processing in Munich, Germany in January 2014. (02/2014)
BMW's two-man bobsled at team processing in Munich, Germany in January 2014. Link to detailed page
 
12.02.2014 | P90143452
BMW's two-man bobsled at team processing in Munich, Germany in January 2014.
BMW's two-man bobsled at team processing in Munich, Germany in January 2014. Link to detailed page
 
12.02.2014 | P90143455
BMW's two-man bobsled at team processing in Munich, Germany in January 2014.
Compilation: 1 set with 5 videos.

If you have any questions regarding this press release, please contact:

BMW Group
Stacy Morris

Tel.: +1-201-594-3360
Fax: +1-201-573-8416
E-mail: stacy.morris@bmwna.com

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