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Press Release

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First comprehensive publication about the BMW Art Car Collection to launch in the US.

  • 24.04.2014
Contained media data:
Cover "BMW Art Cars", publication with slip case, 2014 © BMW AG (02/2014) Show all media

Woodcliff Lake, N.J. – April 24th, 2014 . . . The BMW Group and publisher Hatje Cantz are pleased to announce the launch of the first comprehensive publication about the legendary BMW Art Cars in the US. The book will first be presented at the Art Fair Paris Photo Los Angeles on April 24, 2014 and will be available on amazon.com for $45.00 as of early June 2014 (ISBN 9789775799458).

On 195 pages the richly illustrated book presents a unique overview of the history of this automotive collection, launched in 1975, and designed by major modern and contemporary artists. Various portraits and interviews provide an insight into their creative processes while giving a descriptive account of the historical development of the collection.

For over 40 years, the BMW Art Car Collection has fascinated art and design enthusiasts as well as lovers of cars and technology all over the world with its unique combination of fine art and innovative automobile technology. The collection first started when French race car driver and art aficionado Hervé Poulain, together with Jochen Neerpasch, then BMW Motorsport Director, asked his artist friend Alexander Calder to design an automobile. The result was a BMW 3.0 CSL which in 1975 competed in the 24 Hours of Le Mans, where it quickly became the crowd’s favorite: the birth of the BMW Art Car Collection.

Since then 17 international artists have designed BMW models, among them some of the most renowned artists of our time: Alexander Calder (1975), Frank Stella (1976), Roy Lichtenstein (1977), Andy Warhol (1979), Ernst Fuchs (1982), Robert Rauschenberg (1986), Michael Jagamara Nelson (1989), Ken Done (1989), Matazo Kayama (1990), César Manrique (1990), A. R. Penck (1991), Esther Mahlangu (1991), Sandro Chia (1992), David Hockney (1995), Jenny Holzer (1999), Olafur Eliasson (2007), Jeff Koons (2010).

These “rolling sculptures” offer a wide range of artistic interpretations. When David Hockney created his Art Car in 1995, he painted the inside of the car on the outside, revealing everything from internal engine parts to a dog in the back. Roy Lichtenstein on the other hand depicted the outer world on his car, from the sun to the tarmac. Robert Rauschenberg incorporated photographic transfers of classical paintings while Andy Warhol and Jeff Koons used the canvas of the car to portray the essence of speed.

The BMW Art Car publication featuring 200 pages and 148 images was released by art publishing house Hatje Cantz. A slip case provides the personal "parking space" for this book that was designed by Schmid+Widmaier Design. Its cover was created by Jeff Koons. The publication includes a wide range of significant articles by international experts and art historians. The co-founders of the Art Car series, Hervé Poulain and Jochen Neerpasch, are also having their say.

With more than 100 cooperations worldwide, BMW Group cultural commitment has been an essential part of corporate communications for over 40 years now. Unrestricted freedom of creative potential is of the utmost importance, as it is equally as crucial for the field of art as it is for groundbreaking innovations within a business enterprise. The BMW Group places the main focus of its cultural commitment on modern and contemporary art, jazz and classical music as well as architecture and design. 

 

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

 

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com

 

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The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 1 set with 23 photos. |   
No portrait photos in this series

Set No. 1

Cover "BMW Art Cars", publication with slip case, 2014 © BMW AG
(02/2014) Link to detailed page
 
24.04.2014 | P90143565
Cover "BMW Art Cars", publication with slip case, 2014 © BMW AG (02/2014)
BMW Art Car by Andy Warhol, BMW M1 group 4 racing version, 1979, at the Paris Photo Los Angeles at Paramount Studios © BMW AG (04/2013) Link to detailed page
 
24.04.2014 | P90143564
BMW Art Car by Andy Warhol, BMW M1 group 4 racing version, 1979, at the Paris Photo Los Angeles at Paramount Studios © BMW AG (04/2013)
Archive Jeff Koons and the 17th BMW Art Car at Tour Eiffel in Paris, 2010 (05/2010) Link to detailed page
 
02.06.2010 | P90061293
Jeff Koons and the 17th BMW Art Car at Tour Eiffel in Paris, 2010 (05/2010)
A. R. Penck's BMW Z1 (1991) at the exhibition „Art Drive!“, London, 2012; Photo: Tom Kurek © BMW AG
(02/2014) Link to detailed page
 
24.04.2014 | P90143563
A. R. Penck's BMW Z1 (1991) at the exhibition „Art Drive!“, London, 2012; Photo: Tom Kurek © BMW AG (02/2014)
Michael Jagamara Nelson, Art Car, 1989 - BMW M3 Gruppe A Rennversion Link to detailed page
 
24.02.2006 | P0002926
Michael Jagamara Nelson, Art Car, 1989 - BMW M3 Gruppe A Rennversion
Matazo Kayama, Art Car, 1990 - BMW 535i Link to detailed page
 
24.02.2006 | P0002891
Matazo Kayama, Art Car, 1990 - BMW 535i
Roy Lichtenstein, Art Car, 1977 - BMW 320i Gruppe 5 Rennversion Link to detailed page
 
20.09.2005 | P0002901
Roy Lichtenstein, Art Car, 1977 - BMW 320i Gruppe 5 Rennversion
Robert Rauschenberg, Art Car, 1986 - BMW 635 CSi (12/2003) Link to detailed page
 
13.01.2004 | P0013763
Robert Rauschenberg, Art Car, 1986 - BMW 635 CSi (12/2003)
Ken Done, Art Car, 1989 - BMW M3 group A racing version (12/2003) Link to detailed page
 
13.01.2004 | P0013760
Ken Done, Art Car, 1989 - BMW M3 group A racing version (12/2003)
Sandro Chia, Art Car, 1992 - Prototyp - BMW Renntourenwagen, 3er Reihe Link to detailed page
 
24.02.2006 | P0002932
Sandro Chia, Art Car, 1992 - Prototyp - BMW Renntourenwagen, 3er Reihe
Esther Mahlangu, Art Car, 1991 - BMW 525i Link to detailed page
 
24.02.2006 | P0002930
Esther Mahlangu, Art Car, 1991 - BMW 525i
David Hockney, Art Car, 1995 - BMW 850 CSi Link to detailed page
 
24.02.2006 | P0002940
David Hockney, Art Car, 1995 - BMW 850 CSi
David Hockney, Art Car, 1995 - BMW 850 CSi (12/2003) Link to detailed page
 
13.01.2004 | P0013745
David Hockney, Art Car, 1995 - BMW 850 CSi (12/2003)
Andy Warhol, Art Car, 1979 - BMW M1 Gruppe 4 Rennversion Link to detailed page
 
24.02.2006 | P0002915
Andy Warhol, Art Car, 1979 - BMW M1 Gruppe 4 Rennversion
Andy Warhol, Art Car, 1979 - BMW M1 Gruppe 4 Rennversion Link to detailed page
 
17.04.2003 | P0002916
Andy Warhol, Art Car, 1979 - BMW M1 Gruppe 4 Rennversion
Alexander Calder, Art Car, 1975 - BMW 3.0 CSL Link to detailed page
 
24.02.2006 | P0001250
Alexander Calder, Art Car, 1975 - BMW 3.0 CSL
Jenny Holzer, Art Car, 1999 - BMW V12 LMR (12/2003) Link to detailed page
 
13.01.2004 | P0013744
Jenny Holzer, Art Car, 1999 - BMW V12 LMR (12/2003)
BMW Art Car Collection - Alexander Calder mit Herve Poulain im Atelier Link to detailed page
 
24.02.2006 | P0002894
BMW Art Car Collection - Alexander Calder mit Herve Poulain im Atelier
Archive Jeff Koons 17. BMW Art Car, 2010 (BMW M3 GT2) (05/2010) Link to detailed page
 
02.06.2010 | P90061231
Jeff Koons 17. BMW Art Car, 2010 (BMW M3 GT2) (05/2010)
Frank Stella, Art Car, 1976 - BMW 3.0 CSL Link to detailed page
 
24.02.2006 | P0001254
Frank Stella, Art Car, 1976 - BMW 3.0 CSL
César Manrique, Art Car, 1990 - BMW 730i (12/2003) Link to detailed page
 
13.01.2004 | P0013754
César Manrique, Art Car, 1990 - BMW 730i (12/2003)
César Manrique, Art Car, 1990 - BMW 730i Link to detailed page
 
24.02.2006 | P0002907
César Manrique, Art Car, 1990 - BMW 730i
Ernst Fuchs, Art Car, 1982 - BMW 635i CSi Link to detailed page
 
24.02.2006 | P0002921
Ernst Fuchs, Art Car, 1982 - BMW 635i CSi

If you have any questions regarding this press release, please contact:

BMW Group
Stacy Morris

Tel.: +1-201-571-5660
Fax: +1-201-573-8416
E-mail: stacy.morris@bmwna.com

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