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PressClub USA · Article.
HIGHEST LEVEL OF CUSTOMER SATISFACTION: BMW 5 SERIES AND MINI COOPER RANKED MOST APPEALING IN THEIR SEGMENTS IN THE J.D. POWER AND ASSOCIATES APEAL STUDY
Wed Nov 05 14:45:00 CET 2008 Press Release
BMW Group enhances international success record even further - highest rankings for current models in Germany, France and North America - BMW 5 Series heads the ranking in all three markets.
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Thomas Plucinsky
BMW Group
Tel: +1-201-307-3701
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Munich. BMW and MINI brand models stand for boundless driving pleasure and high
level of customer satisfaction worldwide. During the course of the Mondial de
l'Automobile 2008 in Paris (4th - 19th October, 2008), the BMW Group has
received two awards. The BMW 5 Series and the MINI Cooper have been honoured by J.D. Power and Associates as Most Appealing Midsize Premium Car and Most
Appealing Compact Car in the Automotive Performance, Execution and Layout Study (APEAL), which determines the degree of satisfaction of customers purchasing new cars in North America.
With these awards the BMW Group continues to strengthen its track record gained
in the representative study of customers. Also in Europe, current BMW Group
models ranked highest in their segments in the latest customer satisfaction
studies carried by J.D. Power and Associates. In Germany and France in
particular, highest rankings were awarded in 2008 in the Customer Satisfaction
Index (CSI). In both countries the BMW 5 Series was ranked highest in customer
satisfaction of all models in the executive luxury car segment. An additional
ranking in the J.D. Power and Associates Study carried out on the German market
went to the BMW X3, which managed to rank highest in customer satisfaction in
the SUV segment.
In France, BMW received not only the segment ranking in the BMW 5 Series
segment, but also the overall CSI nameplate ranking. Additionally, in Germany,
BMW was able to rank highest with the BMW 5 Series and the BMW X3 for model
assessment in the categories vehicle quality and vehicle desirability.
J.D. Power and Associates is one of the world's leading marketing information
services companies. With numerous studies the renowned institute regularly
analyses customer satisfaction in the most significant international automobile
markets. For determining the "Customer Satisfaction Index" in Germany alone
just under 20,000 vehicle owners took part in a written survey on their cars,
which were two years old on average. The assessment incorporates the factors
quality, reliability, desirability, satisfaction with dealer service as well as
maintenance costs. The J.D. Power and Associates Customer Satisfaction Study
adheres to the same criteria in France. The results of the current APEAL study
for North America are based on a customer survey conducted by J.D. Power and
Associates three months on average after initial registration of the vehicles.