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PressClub USA · Article.
JESSE JAMES TAMES THE HARSH ARCTIC WITH A BMW R 1200 GS MOTORCYCLE FOR EPISODE OF HIT SPIKE SERIES "JESSE JAMES IS A DEAD MAN"
Thu Jun 11 15:54:00 CEST 2009 Press Release
New York, NY - June 11, 2009… What happens when you combine the treacherous Arctic Ice Road, negative 60-degree temperature, and the superior capability of the BMW R 1200 GS Adventure motorcycle? The next adventure of Jesse James, of course.
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New York, NY - June 11, 2009… What happens when you combine the treacherous Arctic Ice Road, negative 60-degree temperature, and the superior capability of the BMW R 1200 GS Adventure motorcycle? The next adventure of Jesse James, of course.
On Sunday, June 14 from 10:00 -11:00 p.m. , ET/PT, Spike TV will telecast the third episode of the new hit series “Jesse James Is A Dead Man,” where James will traverse the infamous Arctic Ice Road from Inuvik to Aklavik, Alaska. This hazardous highway of snow and ice is home to some of the world’s most extreme conditions, including bitter below zero temperatures, piercing wind chills, and the perilous ice road itself that can open at any moment, swallowing a traveler instantly. With virtually no traction on the unprepared ice and not a single gas station for miles for refuge or repairs, at least the BMW R 1200 GS motorcycle could offer some comfort and peace of mind, and not just from the heated handgrips.
“From motorcycle enthusiasts to those who just can’t get enough of Jesse James, this episode will provide viewers a chance to see the extreme capabilities of the BMW R 1200 GS motorcycle, and how it excels in what could be the world’s most inhospitable conditions,” said Roy Oliemuller, communications manager for BMW Motorrad USA.
For this perilous journey, a BMW R 1200 GS Adventure motorcycle was outfitted to fight the frozen north with a multitude of modifications, including studded tires and custom flame paint in typical Jesse James fashion. The BMW R 1200 GS Adventure motorcycle is coveted around the world as the only motorcycle that can tackle any terrain, from the African Desert to the Tibetan mountains, and come back for more. The GS series of dual sport motorcycles are at the forefront of adventure riding, which is quickly gaining in popularity in the United States due to its promise of fun and freedom both on and off road.
Ten weekly one-hour episodes of “Jesse James Is A Dead Man” are being produced for Spike TV by executive producers Jesse James and Hildie Katibah through his production company, Payupsucker Productions, in conjunction with executive producers John Brenkus and Mickey Stern of BASE Productions (“Sport Science,” “Crime 360”). Kevin Lee also serves as executive producer. Sharon Levy and Tim Duffy are executives in charge of production for Spike TV.
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About Jesse James
Jesse James is a custom bike and car builder, producer, publisher, television host and restaurateur. In 2000, James started his TV career with Discovery Channel’s “Motorcycle Mania,” and in 2002 produced and starred in the international television hit, “Monster Garage.” Before his TV gigs, James started West Coast Choppers by doing what he loved, building motorcycles in his mom’s garage. As an expert welder, Jesse produces only 12-14 bikes a year, making a very long wait list for his coveted custom machines.
More recently, Jesse established his own production company, Payupsucker Productions, and in 2004, he became publisher of Garage Magazine and launched Payupsucker Publications. In 2006 he opened an eco-friendly burger joint, Cisco Burger in Long Beach, CA.
About Spike
Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press
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