Please Note: This is a media preview event. All media
must RSVP in advance to Phil DiIanni at
The Fully-Electric BMW i3 and Hybrid-Electric BMW i8 are the
First Purpose-Built Electric and Hybrid-Electric Vehicles to be Made
Primarily of Carbon Fiber.
Woodcliff Lake, NJ – November 3, 2011…BMW will host a special sneak-preview event to unveil for the
first time in North America what it considers to be the cars of the
future – the BMW i3 and BMW i8 concept vehicles. These
concepts represent the first purpose-built electric and
electric-hybrid vehicles to be made primarily of carbon fiber when
they become available in 2013 and 2014, respectively.
The unveiling will take placein New York City on Wednesday, November 9th at 11:00 a.m. EST
at Center 548 (548 West 22nd Street between 10th & 11th
The BMW i8 Concept, which is also the successor to the BMW Vision
Efficient Dynamics car featured in Mission Impossible: Ghost Protocol
starring Tom Cruise to be released in December, is a sleek, low-slung,
silver and bright blue sports car with flip-up doors. The BMW i3
Concept, previously known as the “megacity vehicle,” is
more compact for congested city driving and features the same color
scheme with large glass doors that open “coach” style,
i.e. the rear doors opening in the opposite direction from the front.
Both vehicles will make their official North American debuts at the
Los Angeles Auto Show on November 16th and 17th, but will be featured
at this special sneak-preview event which will also include a
presentation on the BMW i brand, a walk-around of both vehicles by
their exterior designer, Richard Kim, and presentation by BMW Manager
of Electric Vehicle Operations & Strategy, Rich Steinberg.
Because of its light weight, carbon fiber technology is expected to
fundamentally change the car industry, allowing automakers to create
lighter, more efficient and sustainable vehicles with reduced fuel
consumption and lower emissions.
In 2025, 8 billion people will live on the planet; 4.5 billion will
live in cities. There will be 1.8 billion cars on the roads. In
order to address the personal mobility needs of people living within
the world’s most densely populated urban city centers, BMW
created BMW i – the sustainable new sub-brand whose mission is
to develop visionary vehicles and mobility services.
WHAT: BMW i3 & i8 Sneak Preview Event
WHO: Richard Kim, exterior
designer, BMW i
Rich Steinberg, BMW Manager of Electric Vehicle Operations
WHEN: Wednesday, November 9
10:15 a.m. EST Press check-in
a.m. EST Presentation begins