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PressClub USA · Article.
MINI and Wool and the Gang form close-knit relationship. Limited-edition knitting sets in the exclusive MINI Countryman colour True Blue Metallic.
Wed Oct 03 22:14:18 CEST 2012 Press Release
For many years MINI has worked with creative people on a shared mission to set new trends. That’s why the Munich-based carmaker got together with super-cool lifestyle knitting label Wool and the Gang to create a limited run of knitting sets billed the “MINI & Wool and the Gang” kit.
For many years MINI has worked with creative people on a shared mission to set new trends. That’s why the Munich-based carmaker got together with super-cool lifestyle knitting label Wool and the Gang to create a limited run of knitting sets billed the “MINI & Wool and the Gang” kit. The sets are designed for impassioned needle clickers at the top of their game and aspiring protégés alike. Whether you’ve spotted their potential as the perfect gift or are gripped by the urge to knit it yourself, the result – the LULA HOOP scarf in the MINI Countryman paint shade True Blue Metallic – will make an essential addition to any wardrobe this winter.
In Wool and the Gang, MINI has found a partner that enjoys the backing of a style-oriented fanbase and and a love for trendsetting with their chunky yarns. With its rekindling of the knitting tradition, the label triggered a wave of hype that soon grew into a worldwide trend. Now knitting is a must-do pastime for people of all ages. And what better time to get clicking than when the weather turns chilly. The MINI/Wool and the Gang cooperation builds on various shared experiences from the recent past. For example, the MINI Countryman Open Air event in 2010 gave guests from the London scene an early chance to test-twiddle Wool and the Gang knitting needles.
In the MINI loop.
In true Wool and the Gang style, the knitting kit is delivered in a black paper bag. Inside are two balls of 100 per cent Peruvian “crazy sexy wool”, one pair of 15 mm knitting needles, a sewing needle, care instructions and, of course, a loop pattern – in this case labelled “Beginner”. The exclusive character of the scarf is headlined by the special sew-on badge bearing the MINI / Wool and the Gang cooperation’s logo.
The highlight of the ultra-limited-edition knitting set is the colour of the wool: True Blue Metallic is a deep shade of blue only available for the MINI Countryman, and it can be relied on to turn heads on the street as only MINI can.
The MINI & Wool and the Gang kit retails at €75.00 and will go on sale from the Wool and the Gang online shop on 1 October 2012.
Wool and the Gang, the label.
Wool and the Gang was founded in 2008 and, fuelled by its colourful knitting sets and inspirational patterns, promptly masterminded an ever-so-cool comeback for this time-honoured skill. Together with their creative team, the label’ founders Lisa Sabrier from Switzerland offer visitors to their online shop a wide selection of clothing and accessories tailored to current and seasonal trends.
The range includes a ready-to-wear collection – which, as the name suggests, is delivered with the knitting part of the deal already done – and do-it-yourself sets catering to varying skill levels. Whichever set the customer selects, they will find only Peruvian alpaca wool inside the bag.
Whether you’re looking for scarves, dresses, cardigans, ties or bags, Wool and the Gang embodies timeless yet contemporary fashion, brings out the creative side in its customers and quenches the thirst for greater individuality.
In the event of enquiries please contact:
Corporate Communications
Nadja Horn, MINI Design and Lifestyle Communication
Tel.:
+49-89-382-57185, Fax: +49-89-382-20626
Susanne Giuliani, BMW Group Design and Lifestyle Communication
Tel.: +49-89-382-20961, Fax: +49-89-382-20626
Media Website: www.press.bmwgroup.de
E-mail: presse@bmw.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
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