MINI AT THE NORTH AMERICA INTERNATIONAL AUTO SHOW 2013.
|MINI John Cooper Works Paceman. (12/2012)||Show all media|
Woodcliff Lake, NJ – December 18, 2012… MINI is geared up for 2013 in a seriously sporty mood and with further additions to its model range. The North American International Auto Show (NAIAS) 2013 in Detroit hosts the world premiere of the MINI John Cooper Works Paceman.
The three-door model is the latest offering from the John Cooper Works sub-brand and, with its race-bred powertrain and chassis technology, brings the promise of a high-octane race feeling to the streets of the urban jungle: extreme driving fun meets the extrovert looks of MINI crossover coupe.
From January 17-19, 2013, at the first major international car show of the year, MINI will present visitors with the most diverse model range in the history of the British premium brand. A line-up of seven MINI models and seven top-class sporting variants bearing the John Cooper Works logo represents the latest state of play in a rigorous growth strategy. Visitors to the Detroit show will also see a focused sporting machine from the very top drawer take to the stage. Developed on the race track, the MINI John Cooper Works GP will be produced in a limited run of 2,000 units, giving it enviable exclusivity to go with its exceptional turn of pace.
The expansion of the MINI model range has been accompanied by constant growth in the brand’s sales figures, with a sustained period of success in the USA making a considerable contribution to the brand’s health. Indeed, the US has been MINI’s most important single market for a number of years now. The brand’s most recent growth statistics have been boosted by the popularity of the MINI Countryman which, as the first MINI with four doors and a large tailgate, has won over new target groups to the brand. This commitment to exploring new segments continues with the MINI Paceman, which also exceeds the four-meter mark in length. With two doors, a large tailgate, sports suspension as standard and two individual seats in the lounge-style rear compartment, the sporty driving experience takes top billing.
MINI John Cooper Works Paceman: a powerful presence on the start line.
The latest MINI model has inherited the brand’s sporting genes, and the MINI John Cooper Works Paceman showcases them in particularly concentrated form. As well as its date with the limelight at the Detroit Auto Show, this new elite athlete is also primed for action on the streets beyond. Its 208 hp turbocharged engine and chassis technology tuned precisely to harness this impressive output lay down the perfect platform for extreme driving fun. Added to which, the MINI John Cooper Works Paceman will also serve up smile-inducing agility off the beaten track thanks to its standard ALL4 all-wheel drive.
Powerful proportions and dynamically stretched lines provide a clear window into the sporty driving properties of the MINI John Cooper Works Paceman. The standard-fitted aerodynamic kit imbues the car with even greater visual impact and optimizes airflow around the body. The contrast paintwork for the strikingly designed roof and exterior mirror caps are offered in a shade of red available exclusively for John Cooper Works models, as well as white and black.
The distinctively designed interior includes sports seats, a sports steering wheel, interior trim strips in piano black, an anthracite-colored roof liner, a speedometer and rev counter with dark dials, and John Cooper Works door sill strips.
Driving fun and individuality fuel the pace of growth: Continuing growth, inimitable style: the MINI model family.
The consistent expansion of the MINI model range has fueled the brand’s growth around the world. With their driving fun, distinctive design, premium quality and sense of individuality, the MINI models lift themselves head and shoulders above their rivals. They share an inimitable character that lends further substance to the brand’s status as a one-off in the small and compact premium car segment. The increasing variety in its model range is also allowing MINI to strengthen its leading position in an increasingly competitive marketplace.
Hosted by Detroit, America’s “Motor City”, the NAIAS has been an annual event on the international car show calendar for 25 years now. As the traditional curtain-raiser to the automotive year, it will once again point the way for the auto industry as a whole into 2013. Over 150 exhibitors from around the world will come together at Detroit’s Cobo Center to present new models, concept cars and other product innovations. In 2012 the NAIAS organizers welcomed more than 770,000 visitors and around 5,200 media representatives to the show.
MINI has earned itself a worldwide reputation for the driving fun, compact dimensions and premium quality of its cars. The relaunch of the brand in 2001 (2002 in the US market) saw these attributes brought together for the first time in the small car segment and, with the added appeal of an unmistakable design, low fuel consumption and impressive scope for customization, the concept’s international success has since mushroomed. MINI quickly developed into a byword for style-conscious and experience-focused, yet also efficient, mobility.
The brand has enjoyed 10 years of success – and counting – in the US car market. Indeed, the legions of fans lapping up the celebrated MINI go-kart feeling and distinctive appearance continue to grow in number. Now, MINI has added fuel to the fire with a steady stream of new models. The MINI Paceman, poised to go on sale in the USA in 2013, is the seventh member of the British brand’s model family.
The MINI Paceman is set to become the latest model to attract new target groups to the MINI style, lending further substance to the brand’s status as a one-off in the small and compact premium car segment. The increasing variety in its model range is also allowing MINI to strengthen its leading role in an increasingly competitive marketplace.
Likewise expanding steadily is the line-up of John Cooper Works models, whose race-derived powertrain and chassis technology sets them apart from the crowd and which express their performance-focused character in the form of bespoke design features inside and out..
MINI Paceman: unique looks, unmistakable driving fun.
With its two doors and large tailgate, the MINI Paceman brings an air of sporting elegance and individualism to the premium compact segment. The exterior design of the MINI Paceman projects a clear expression of this fresh new sportiness, individuality and versatility. Powerful proportions and dynamically stretched lines provide a window into the car’s agile driving characteristics. Inside, the passengers in the two individual rear seats also enjoy generous levels of space, outstanding lateral support and impressive comfort in a lounge-style ambience.
MINI Countryman optimizes ease of use and offers a refined premium ambience.
The successful launch of the MINI Countryman has also made a significant contribution to the brand’s growth in the US market in recent times. The first MINI with four doors, a large tailgate and optional all-wheel drive takes the brand’s hallmark driving fun into another new vehicle segment. The launch of the MINI John Cooper Works Countryman has coincided with the introduction of carefully judged modifications to the MINI Cooper Countryman and MINI Cooper S Countryman when it comes to ease of use and interior design.
Newly designed door inserts also help to enhance the car’s premium ambience, comfort levels and practicality. Remodeled door armrests provide an even more comfortable place to take the weight off your arms, and the controls for the electric windows are now also positioned in the door trim. A full control panel is integrated into the door armrest on the driver’s side. The switches clustered here include the controls for all the windows, the deactivation facility for the rear window controls and the adjustment for the exterior mirrors. Moving the window controls away from the center console also optimizes access to the enlarged storage compartment below it.
Other eye-catching revisions around the center console include newly designed surrounds ringing the Center Speedo and four air vents. These now all come in Carbon Black and with the addition of an inner ring in high-gloss black or – as part of the optional Chrome Line Interior – in chrome. Both in standard trim and with options specified, the fresh appeal of the colors and materials adds further luster to the high-quality character of the MINI Countryman interior. The MINI Countryman now comes as standard with a three-seat rear bench, while a pair of individual seats are available as a no-cost alternative.
Go-kart feeling expressed in every possible way.
The focus on the needs of additional target groups first encountered with the MINI Countryman, and continued purposefully with the development of the MINI Paceman, injects the MINI model range with even greater variety. The driving fun, distinctive design, premium quality and individuality of these two models lift them – as with their MINI siblings – head and shoulders above their rivals. The MINI Hardtop continues to embody, in the most classical fashion, the characteristics that define the British premium automaker’s cars. Its distinctive MINI style is also authentically reproduced in the other vehicle concepts in the brand’s range – the MINI Clubman with its extended wheelbase and extremely versatile interior, the MINI Convertible, and the MINI Coupe and MINI Roadster two-seaters.
The MINI is available in three different engine variants in the US: the 121 hp MINI Cooper, the MINI Cooper S with 181 hp and the MINI John Cooper Works developing 208 hp. A six-speed automatic gearbox can be ordered as an option for each of the variants as an alternative to the six-speed manual, and these engine and gearbox combinations can also be specified for the MINI Clubman, MINI Convertible, MINI Coupe, MINI Roadster, MINI Countryman and MINI Paceman. The MINI Cooper S Countryman and MINI Cooper S Paceman are also available as an option with the ALL4 all-wheel-drive system, while the power from the brawny turbocharged engine under the bonnet of the MINI John Cooper Works Paceman and MINI John Cooper Works Countryman is channeled to the road through all four wheels as standard.
The MINI John Cooper Works GP occupies a special place in the brand’s product range. A potent serving of motor sport technology makes this the fastest MINI ever to roll off the production line, its 211 hp turbocharged four-cylinder engine joining forces with a six-speed manual gearbox, adjustable coilover suspension, an ultra-powerful sports braking system, bespoke light alloy wheels and sports tires. The MINI John Cooper Works GP is designed as a two-seater, and a combination of its extra-low weight and optimized aerodynamic attributes helps to maximize performance; the sprint from rest to 60 mph is all over in 5.9 seconds, on the way to a top speed of 150 mph. The extravagant sporting flagship of the MINI range will be produced in a limited run of 2,000 units, 500 of which have been set aside for MINI fans in the USA.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.
Journalist note: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the internet at: www.MINIUSA.com
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MINI John Cooper Works Paceman.
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