To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI Honored with Polk Automotive Loyalty Award: MINI Cooper awarded top spot in the compact car category.
Thu Jan 14 22:27:00 CET 2010 Press Release
Woodcliff Lake, NJ – January 14, 2010… MINI is proud to accept the Polk Automotive Loyalty Award for highest loyalty in the compact car segment. The 2009 MINI Cooper was named as the winner at Tuesday night’s ceremony held at the Automotive News World Congress during the North American International Auto Show in Detroit.
Woodcliff Lake, NJ – January 14, 2010… MINI is proud to accept the Polk Automotive Loyalty Award for highest loyalty in the compact car segment. The 2009 MINI Cooper was named as the winner at Tuesday night’s ceremony held at the Automotive News World Congress during the North American International Auto Show in Detroit.
“Our existing customers are a top priority for this company, and owner loyalty has been fundamental to MINI’s success here in the U.S.,” said Jim McDowell, Vice President of MINI USA. “We are very pleased to accept the Polk Automotive Loyalty Award, and are grateful to our customers for their enthusiasm and commitment to the MINI brand. Our goal for the coming years will be to steadily increase owner loyalty rates by continuing to ensure a high-quality motoring experience.”
2009 is the first model year a MINI brand vehicle has earned the prestigious award. According to R. L. Polk & Co., the 2009 MINI Cooper achieved a loyalty rate of nearly 29 percent.
"We congratulate MINI on winning its first Polk Automotive Loyalty Award,” said Stephen Polk, chairman, president and CEO of Polk. "The MINI Cooper’s award in the compact car segment demonstrates the MINI brand’s commitment to creating and maintaining loyal customers."
About The Polk Automotive Loyalty Awards
The Polk
Manufacturer Loyalty Excelerator™ Report, is the basis for the
Polk Automotive Loyalty Awards. This report was introduced to the
automotive industry in 1995 and was created to provide the latest
insights into household consumer loyalty to automotive manufacturers
at many different levels. It is now used to provide loyalty
percentages for the entire automotive industry and allows for
cross-industry comparisons of loyalty behavior.
The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. For a complete list of current and past Polk Automotive Loyalty Award winners, please visit: http://usa.polk.com/Company/Loyalty/.
MINI in the US
MINI is an independent brand of the BMW Group. In
the United States, MINI USA operates as a business unit of BMW of
North America, LLC which has been present in the United States since
1975. Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s
global manufacturing network and is the exclusive manufacturing plant
for all X5 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the
U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.miniusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com/bmw.
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