To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI OPENS ITS "VIRTUAL" FACTORY ON MINI USA.COM
Mon Dec 09 09:30:00 CET 2002 Press Release
Woodcliff Lake, New Jersey, December 9, 2002... Ever wanted to follow the birth of a new MINI without getting a plane ticket or sore feet? Well now you can by viewing MINI's manufacturing process 'up close and personal' at www.miniusa.com.
Press Contact.
Diane Anton
BMW Group
Tel: 201-307-3714
send an e-mail
Woodcliff Lake, New Jersey, December 9, 2002... Ever wanted to follow the birth
of a new MINI without getting a plane ticket or sore feet? Well now you can by
viewing MINI's manufacturing process 'up close and personal' at
www.miniusa.com. The new section allows you to follow a MINI through
production, hear from MINI assembly team members about life at the plant and
virtually walk the floor of MINI's Oxford Plant.
MINI has incorporated an all-new section in its website that allows viewers to
see in detail what goes on behind the scenes at MINI's manufacturing plant in
Oxford, England. The website now includes 12 minutes of video highlighting the
production process in 10 segments. Intricate details of manufacturing can be
viewed, from the welding of body panels and the secrets of MINI's two-tone
painting process, to the drive train "marriage" and final quality inspections.
The site also includes additional video vignettes with Oxford employees and
interactive sections where users can lean more about daily life at the
facility. The entire section is seamlessly integrated into the website,
maintaining MINI's fun personality. Jack Pitney, general manager of MINI USA
said, "Customers can now see where and how a MINI is born - it's the next best
thing to driving one."
BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com http://www.miniusa.com
Journalist note: MINI is presented in all-caps and is an independent brand of
the BMW Group. It is incorrect to describe it as the 'BMW MINI'. Information
about the BMW Group and its products is available to journalists on-line at the
BMW Group PressClub at the following address - www.press.bmwgroup.com.
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