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Press Release

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MINI SCORES 10 AWARDS IN 10 YEARS FOR ALG RESIDUAL VALUES

  • 28.11.2012
Contained media data:

MINI SCORES 10 awards in 10 Years FOR ALG RESIDUAL VALUES

  • MY2013 MINI Cooper Countryman – Best Residual Value in Sub Compact Utility Vehicle Segment
  • 2013 MINI lineup – Best Residual Value in Premium Compact Car Segment

 

Los Angeles – November 28, 2012… MINI USA has been presented with two residual value awards from ALG at the 2012 LA Auto Show.  After already receiving eight residual value awards in the Sporty and Compact segments since 2002, two new awards have taken MINI’s total haul of ALG residual value accolades to 10 awards in the 10 years since the brand’s arrival in the U.S.

 

ALG recognized the MINI Cooper Countryman for having the best residual value In the Sub Compact Utility Vehicle segment, and recognized the rest of the 2013 MINI lineup for having the best residual value in the Premium Compact Car segment.

 

“In our 10th year in America, it’s an honor to have now received a total of 10 residual value awards from ALG,” said Jim McDowell, Vice President - MINI USA.  “These awards are testament to the MINI brand’s commitment to build premium quality vehicles that consumers recognize as a sound investment.”

 

ALG’s 14th annual Residual Value Awards, for the 2013 model year, honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their Manufacturer’s Suggested Retail Price (MSRP) after a three-year period.

 

“Consistently high demand for the MINI brand propels its Cooper lineup to a Premium Compact Car award,” said Larry Dominique, President of ALG. “Product variants introduced for 2012 have kept the brand fresh and helped sustain the brand’s appeal to consumers.  MINI’s balance between demand and production keeps incentives low, and is a key driver of high residual value.”

 

MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand.  The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops.  Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.

 

Journalist note: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com

 

Consumer information about MINI products is available via the internet at: www.MINIUSA.com

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If you have any questions regarding this press release, please contact:

BMW Group
Nathalie Bauters

Tel.: +1-201-930-3166
E-mail: nathalie.bauters@miniusa.com

National PressClubs


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