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PressClub USA · Article.
MINI SPORTS ACTIVITY VEHICLE WILL BE BUILT BY MAGNA STEYR
Wed Dec 05 18:30:00 CET 2007 Press Release
Partnership in Development and Production
Press Contact.
Andrew Cutler
BMW Group
Tel: 201-307-3784
Fax: 201-930-3254
send an e-mail
Partnership in Development and Production
Munich. The new MINI Sports Activity Vehicle (SAV) will be built by Magna Steyr
Fahrzeugtechnik in Graz, Austria. The vehicle concept, devised by MINI Design
and BMW Group engineers, has been entrusted to Magna Steyr Fahrzeugtechnik for
series development and for later production.
The cooperation with Magna Steyr is an efficient way for BMW Group to ensure
the planned profitable growth through new model launches set out in the
company's strategic alignment.
By outsourcing production of the MINI SAV, BMW Group is able to increase
flexibility within its own production network. This allows the lead plant for
MINI production in Oxford to fully direct its midterm capacity of 260,000 units
towards meeting demand for the three core models MINI, MINI Convertible and
MINI Clubman. It is this outsourcing of MINI SAV production that makes the
extension of the MINI family possible. Frank-Peter Arndt, Head of Production
and Member of the Board of Management of BMW AG, explains the advantages: "By
using Magna Steyr for production, we are able to give our own Production
Network some breathing space to respond fully to market needs. This solution
will also allow us to bring the MINI SAV to the market as quickly as possible."
Magna Steyr is an experienced partner of BMW Group, having already produced the
highly successful BMW X3. Speaking about the new contract, Siegfried Wolf,
co-CEO of Magna International, sees this as a "huge recognition of the work
that Magna Steyr has achieved so far through its partnership with BMW Group.
Above all, I'm delighted for our employees, as this will allow us to set
another milestone in our long-running and successful cooperation with BMW
Group. As we have done before, we will work on this vehicle programme with our
fullest commitment to ensure that we meet BMW Group's high expectations."
As with all partnerships, BMW Group itself will be steering all aspects
concerning the brand and the concept of the MINI SAV project. Thus, the
majority of the drive train development will be realised by BMW. In addition,
BMW Group will design the supply contracts with the suppliers whilst Magna will
be responsible for call-offs during series production. The MINI designers will
ensure that the vehicle will be a true MINI.
Further details about the product and production will be communicated prior to
the vehicle's market launch.
For any further questions, please contact:
Corporate Communications
Ralph Huber, Technology Communications, Production
phone: (+49) 89/382-68778, fax: (+49) 89/382-23927
Marc Hassinger, Business and Finance Communications
phone: (+49) 89/382-23362, fax: (+49) 89/382-24118
Internet: www.press.bmwgroup.com
e-mail: presse@bmw.de