To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI USA EXPANDS PERSONALIZATION - ACCESSORY ITEMS NOW PART OF "BUILD-YOUR-OWN" CONFIGURATOR ON MINI USA.COM
Fri Nov 22 12:00:00 CET 2002 Press Release
Woodcliff Lake, New Jersey, November 22, 2002... MINI customers can now build their ideal car online with a new web configurator that features not only every MINI color and option but is also integrated with the complete range of MINI accessory items. A first for an OEM website, customers can now specify, view and price their "Dream MINI" - fully accessorized.
Press Contact.
Diane Anton
BMW Group
Tel: 201-307-3714
send an e-mail
Woodcliff Lake, New Jersey, November 22, 2002... MINI customers can now build
their ideal car online with a new web configurator that features not only every
MINI color and option but is also integrated with the complete range of MINI
accessory items. A first for an OEM website, customers can now specify, view
and price their "Dream MINI" - fully accessorized. So if your MINI of choice
is electric blue with a roof decal, bonnet stripes, and an aero kit, check it
out at www.miniusa.com
The Build-Your-Own section on www.miniusa.com includes an innovative feature
where customers can further personalize their MINI by selecting from over 60
accessory items. The feature is seamlessly integrated into the site's
"build-your-own" section The site displays the car with the item "virtually
installed" and adds the accessory price (not including installation) to the
estimated cost of the vehicle.
MINI offers over 250 options that can be configured in literally millions of
different ways (remember your math factorials?). By adding MINI accessories to
the configurator, MINI USA now allows customer to easily view and choose their
favorite accessories and lets them see their individualized MINI before
purchase. Jack Pitney, general manager of MINI USA said: "We think it's great
that with this new web feature, customers can specify and price accessories for
their one-in-a-million MINI."
BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com http://www.miniusa.com
Journalist note: MINI is presented in all-caps and is an independent brand of
the BMW Group. It is incorrect to describe it as the 'BMW MINI'. Information
about the BMW Group and its products is available to journalists on-line at the
BMW Group PressClub at the following address - www.press.bmwgroup.com.
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