That’s not the only competition taking place during the U.S Open this
week. Shape crews from the Burton U.S. Open and the Burton European
Open are once again in fierce competition for the coveted MINI Feature
Award. The MINI Feature Award carries a $5,000 USD grand prize for
the shape crew who creates the coolest and most innovative obstacle
using a MINI as part of the concept. The winner is determined by a
jury made up of competitors, Burton representatives, competition
judges and media representatives.
“MINI and Burton have always shared a similar mindset in that both
brands have a fun, energetic and loyal fan base who has built a
community around our brands,” said Patrick McKenna, Product Planning
& Events Manager, MINIUSA. “We are excited to bring the MINI
Feature Award back again for the most creative shape crew and even
more excited to now be offering fans and attendees the opportunity to
take curves in a MINI at the MINI Mountain Rally.”
You heard it correct. MINI will now be offering free test drives for
fans at the Burton Après All Day Lounge. Head down to Solaris and
look for signs for the MINI Mountain Rally test drives to experience
legendary MINI go-kart handling as you carve through the streets of Vail.
For fans just looking to check out a few MINIs, there are cars
located outside of the Burton Retail Stores in Vail, in the Sponsor
Village at Golden Peak and in Solaris, in addition to the two
fiberglass MINIs located in fun and interesting places, including one
on the slopestyle course as part of the Feature award and another
towering above the Solaris concert stage.
The Global Partnership between MINI and Burton Snowboards began in
2011 and just last year was extended for three more years until 2016.
As part of the global partnership, MINI is the “presenting” partner of
the Burton US Open and the official “vehicle company” for Burton
Snowboards. MINI is also the presenting partner of the Burton Global
Event Series (BGES), and enjoys working with Burton to create
world-class snowboarding competitions and events around the world.
MINI USA is also a sponsor of the Burton Mountain Festival – held in
eight locations around the U.S. where fans can enjoy social
gatherings, entertainment, product demos and of course, thrilling rides.
About the Burton US Open
The world’s best snowboarders will come together in Vail, Colorado
from March 3rd – 8th to partake in the longest running, premier
snowboarding event, the Burton US
Open Snowboarding Championships presented by MINI. By day,
experience world-class halfpipe and slopestyle competition, then at
night keep the momentum high with FREE concerts, events and activities
for all-ages. A big thanks to the following partners for their support
of the 32nd edition of the Burton US Open: MINI, Vail Mountain,
Mountain Dew®, Town of Vail, Garmin, Nokia, Paul Mitchell, 3M™
Thinsulate™ Insulation, G-SHOCK, Pacifico, Bear Naked® granola,
Chipotle Mexican Grill, Shiseido, Clif Bar & Company, CHILL, anon,
Analog and the World Snowboard Tour.
MINI is involved in action sports around the world through
cooperation and sponsoring activities. As a partner of trend-conscious
sports, MINI supports young and creative sports people and, in so
doing, promotes the development of their sport. MINI has been the
official presenting partner for the Burton Global Event Series since 2011.
About MINI in the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 119 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and
its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the
internet at: www.MINIUSA.com.