NEW BMW Z4 ROADSTER TO MAKE WORLD DEBUT AT 2009 NORTH AMERICAN INTERNATIONAL AUTO SHOW

New 7 Series, refreshed 3 Series, Advanced Diesel models and Concept 7 Series
ActiveHybrid also featured

Woodcliff Lake, NJ - January 6, 2009... Poised to lead its market segment once
again, the 2009 BMW Z4 Roadster will make its world debut at the North American
International Auto Show on January 11. The world's most successful purveyor of
premium automobiles will exhibit the new Z4 alongside an array of models that
are beginning to arrive at BMW Centers, from the refreshed 3 Series to Advanced
Diesels to the new fifth-generation 7 Series. Joining them on the show floor
will be the BMW Concept X6 ActiveHybrid and BMW Concept 7 Series ActiveHybrid,
which preview the potential of hybrid technology in luxury performance vehicles.

As the first BMW Roadster with a retractable hardtop, the two-seat Z4 will
succeed both the BMW Z4 Roadster and the BMW Z4 Coupe. Setting a new standard
in its segment, the Z4's hardtop opens or closes at the touch of a button
within 20 seconds, and a moveable partition preserves luggage space when the
top is down. With the compact two-piece aluminum roof stowed, the Z4 maintains
the classic proportions of a BMW Roadster.

When the hardtop is overhead, driving is enhanced by a larger heated glass rear
window, 40 percent larger side windows, increased headroom and elbowroom, as
well as the performance provided by either of two inline-6 engines, each
displacing 3.0 liters.

The BMW Z4 sDrive35i delivers 300 horsepower and impressive fuel efficiency
from the world's first inline-6 engine to feature twin turbochargers, High
Precision direct fuel injection and an all-aluminum crankcase. The 255 hp
normally aspirated engine in the BMW Z4 sDrive30i model also delivers excellent
refinement, performance and fuel efficiency thanks in great part to the
magnesium and aluminum used to produce the exceptionally light engine, which
weighs only 355 pounds.

Flagship 7 Series Reinterprets Driving Pleasure
The fifth generation of the BMW 7 Series, which will arrive as a 2009 model in
the United States this spring, completely reinterprets style, luxury and
driving pleasure. BMW will offer two versions: the 750i and the 750Li, with its
wheelbase extended by 5.5 inches. Their design radiates a natural presence,
inherent sportiness and an elegance born of precision in concept and execution.

A new generation V-8 engine with High Precision direct injection and twin
turbochargers expresses BMW EfficientDynamics at the highest level of
performance. Weight-efficient construction and innovative chassis technology
contribute to dynamic driving qualities that are unique in the world of luxury
automobiles. New, exclusive BMW driver-assistance systems such as Night Vision
with Pedestrian Detection further add to the exceptional driving experience.

Inside the new 7, the driver-oriented control center features a console-mounted
E-Shift transmission control, new to the 7 Series, positioned closely to a new
generation of the BMW iDrive controller, which presents features in a larger,
high-resolution color display. The new iDrive provides more intuitive
operation, a new controller, direct-select keys and eight programmable keys.
The standard GPS navigation system features an 80GB hard drive and displays 3D
topography with cityscapes.

The 4.4-liter, twin-turbocharged V-8 delivers 400 hp and 450 lb-ft of torque
over an amazingly broad rpm range for optimal responsiveness. A 6-speed
automatic transmission with optimized shifting smoothness also enhances fuel
efficiency. Also new: Integral Active Steering, which adds speed-sensitive
rear-wheel steering to BMW's proven front Active Steering system. This is
included in U.S. models' Sport Package.

The base price for the 2009 750i is $81,125, and the 2009 750Li is 85,025
(including $825 for destination and handling). Both models began production in
November and will arrive at BMW Centers in March.

New Paths to Efficiency: Advanced Diesels and Concept 7 Series ActiveHybrid
Rather than focusing on just a few models or technologies, BMW is committed to
reducing harmful emissions and protecting the environment throughout its
lineup. In Detroit, BMW will showcase the 335d Sedan and the X5 xDrive35d
Sports Activity Vehicle®, featuring BluePerformance diesel technology, as well
as two hybrid concepts, the BMW Concept X6 ActiveHybrid and BMW Concept 7
Series ActiveHybrid.

The new BMW Advanced Diesel models, the 335d and X5 xDrive35d, display yet
another BMW approach to fuel efficiency. Both models feature a 50-state
emission compliant version of BMW's award winning sequential twin-turbo
3.0-liter diesel engine - the first performance-oriented and efficient Advanced
Diesel engine in BMW's U.S. line. Both went on sale in December.

The sequential twin-turbo 3.0-liter diesel engine powering both models employs
both a very small and a larger turbocharger as well as an innovative intake
system that enable the engine to develop 265 hp. Even more impressive are the
torque characteristics for acceleration: Fully 80% of the torque is available
from 1100 rpm to 4200 rpm, providing optimal performance across an exceptional
range. The peak torque is 425 lbs-ft at 1750 rpm - almost as much as BMW's
6.0-liter V12. The 335d is capable of sprinting from 0 - 60 mph in six seconds
flat. The X5 xDrive35d will do it in 6.9 seconds. No other diesels in the US
perform like this pair of BMW Advanced Diesel models.

Coupled with this performance potential is impressive fuel efficiency. The EPA
mileage estimates for the 335d are 23 city and 36 highway. The X5 xDrive35d is
rated at 19 mpg city and 26 mpg highway. Both offer the convenience of
travelling approximately 580 miles between fill-ups.

The BMW Concept X6 ActiveHybrid is a concept vehicle that showcases innovative
BMW ActiveHybrid technology in the world's first Sports Activity Coupe. On the
road, the BMW Concept X6 ActiveHybrid is as agile and dynamic as it is
efficient, leaving conventional hybrids far behind in the driving pleasure
department.

A key component of the BMW Concept X6 ActiveHybrid is its two-mode active
transmission. This innovative technology enables the interplay between the
electric motors and the engine to be varied according to the driving situation.
It features two different transmission modes: one that ensures maximum torque
when pulling away and in low-speed driving. The other is optimized for higher
speeds and bursts of acceleration - for example when overtaking. The two-mode
active transmission allows the BMW Concept X6 ActiveHybrid to get maximum
performance and efficiency from its drivetrain at all speeds. The aim of BMW
Concept X6 ActiveHybrid is a twenty percent reduction in fuel consumption and
emissions. The production X6 ActiveHybrid will come to market in 2009.

The BMW Concept 7 Series ActiveHybrid previews the potential of mating BMW's
new twin-turbo V8 engine with electric drive as a mild hybrid concept
appropriate to luxury automobiles. A compact electric motor replaces the
conventional alternator as well as the starter. Brake energy regeneration
powers all electrics. The electric motor adds an additional 20 horsepower and
up to 155 lb-ft of torque as needed. The drivetrain technology featured in the
concept car enhances driving dynamics and reduces fuel consumption as well as
emissions by 15 percent in the EU test cycle. Energy is stored in a compact
lithium-ion battery housed in the luggage compartment. An auto start-stop
function optimizes efficiency.

2009 3 Series: Quintessential Sports Sedan and Wagon raise the bar
The 2009 3 Series Sedan and Sports Wagon are poised to maintain market
leadership with updated exterior and interior styling, new technologies,
enhanced ergonomics and the introduction of BMW Advanced Diesel with
BluePerformance in the 335d Sedan.

A subtle freshening of exterior design features a new front end, more dynamic
profile and wider rear stance. Headlights and taillights are new yet present a
typically BMW look, innovative lighting technology and 3-dimensional effects.
The refinement of the interior design complements the distinctive exterior
design. Among functional updates are ergonomically enhanced placement of
power-window controls for the driver and new, expanded storage possibilities.

The optional onboard navigation system features the all-new iDrive control
concept and high-resolution display. Subscribers to the optional BMW Assist
Convenience Plan can access "BMW Search" to quickly find a desired business or
other point of interest with just a key word search, using Google Maps search
technology and intelligence, even from the convenience of home or office. Once
a destination has been found, route guidance or a hands-free call from a
Bluetooth® -linked phone is available at just a simple push of a button.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and the X6 Sports Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.
BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central
and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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