NEW RESPONSIBILITIES IN THE SALES AND MARKETING DIVISION OF THE BMW GROUP

Munich. As a result of organizational enhancements made within the framework of
the corporate strategy Number ONE, there will be a few personnel changes in the
management of the BMW Group's Sales and Marketing Division, effective February
1, 2009.

Günther Seemann, formerly responsible for the Australian sales subsidiary, will
take over from David Panton, who is retiring, as head of the sales region Asia,
Oceania and South Africa. A new manager for the Australian sales subsidiary
will be announced at a later date.

Philippe Dehennin will become president of the French sales subsidiary, taking
over from Nicolas Wertans, who is leaving the company of his own accord.

Philipp von Sahr, former head of Sales Germany, will take over from Dehennin as
president of the Belgium-Luxemburg sales subsidiary. Karsten Engel, previously
in charge of after-sales and sales development channel, will assume
responsibility for the reorganized German market-amongst the strongest within
the BMW Group. A new head of after-sales and sales development channel will be
announced at a later date.

Erich Papke, manager of BMW Poland, will assume responsibility for BMW
Switzerland from Dölf Carl, who left the company in December 2008. A successor
to Papke for the Polish market will be announced at a later date.

If you have any queries, please contact:
Corporate and Governmental Affairs

Markus Sagemann, Business Communications
Telephone: +49 89 382-68796, Fax: +49 89 382-24418

Alexander Bilgeri, Business Communications
Telephone: +49 89 382-24544, Fax: +49 89 382-24418

Media website: www.press.bmwgroup.com
e-mail: presse@bmw.de