Munich /Los Angeles. The world’s most celebrated art
fair for works created in the photographic medium, Paris Photo, will
take place at Paramount Pictures Studios from April 26 to 28, 2013. At
the inaugural fair in Los Angeles, BMW and Paris Photo celebrate the
tenth anniversary of their partnership. In addition to providing the
VIP shuttle service, BMW will present the M1 BMW Art Car by Andy
Warhol, created by the Pop artist in 1979. Originally raced in Le
Mans, Warhol in his own words meant to “give a vivid depiction of
speed. If a car is really fast, all contours and colors will become blurred”.
The unique creative environment of Los Angeles, where Hollywood and
film inform contemporary art and culture, offers Paris Photo the ideal
setting to explore how artists have been and are using photography and
moving images in their work in the 20th and 21st centuries. A majority
of gallery exhibitors will present group shows, situated among three
of Paramount Pictures’ legendary soundstages which will also house the
following special sections:
The Moving Images section of Paris Photo Los Angeles
will push the boundaries between photography and moving images by
showcasing film and video.
The Young Galleries section welcomes presentations of
photography and still images by galleries that have been open less
than six years.
As more prominent public and private institutions move to collect
full sets of photographs, the Complete Series section
offers a limited number of galleries the opportunity to present one
exceptional series of photographs by a single artist.
Beyond the soundstages, the New York Street Backlot
section is dedicated to the presentation of approximately 20
cutting-edge solo shows exhibited in a one-of-a-kind setting on
Paramount’s backlot, a replica of New York City’s streets. Each
selected gallery will have an exclusive movie set within the section
in which to create a solo exhibition.
The public programmingSound and Vision is composed of a series of artist
conversations, screenings of moving image works, and a raucous set of
Pecha Kucha presentations (Japanese for ‘chit chat’), this program
offers visitors multiple intellectual perspectives on the use of
images – both moving and still – in contemporary culture.
For more than 40 years now, the BMW Group has initiated and engaged
in over 100 cultural cooperations worldwide. The company places the
main focus of its long-term commitment on modern and contemporary art,
jazz and classical music as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group's Munich headquarters.
Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur
Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko
have co-operated with BMW. The company has also commissioned famous
architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to
design important corporate buildings and plants. In 2011, the BMW
Guggenheim Lab, a global initiative of the Solomon R. Guggenheim
Foundation, the Guggenheim Museum and the BMW Group celebrated its
world premiere in New York. The BMW Group takes absolute creative
freedom in all the cultural activities it is involved in for granted –
as this is just as essential for groundbreaking artistic work as it is
for major innovations in a successful business.
The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI, Husqvarna
Motorcycles and Rolls-Royce brands. As a global company, the BMW Group
operates 29 production and assembly facilities in 14 countries and has
a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than
117,000 motorcycles worldwide. The profit before tax for the financial
year 2011 was euro 7.38 billion on revenues amounting to euro 68.82
billion. At 31 December 2011, the BMW Group had a workforce of
approximately 100,000 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last eight years.