Munich. To mark this year’s Salone del Mobile, MINI
has joined forces with the London art and design collective United
Visual Artists (UVA). Driven by the vibrant design culture of the BMW
Group, MINI is known for its partnerships with internationally
renowned creatives as well as for its own innovative designs. UVA
drew its inspiration for the PARALLELS installation from the MINI
Connected technology, which allows the link-up of drivers, their MINI
and the outside world.
The PARALLELS installation inspired by MINI Connected illuminates the
relationship between humans and technology from a novel perspective.
The well-known art and design collective UVA draws on the potential of
intelligent connections opened up by MINI and creates a light and
sound installation that encourages visitors to explore the idea of
personal space in the context of our present understanding of digital
Art as a source of inspiration for innovative design.
The Salone del Mobile in Milan was launched in 1961 and ranks as the
biggest and most significant event of its kind worldwide. For a number
of years now the installations by the MINI brand – and those of the
BMW Group as a whole – have been a firm fixture of the Salone del
Mobile. As well as pursuing a creative exchange with external
designers, MINI’s aim in these artistic presentations is to discover
new and inspiring aspects of car design at a remove from the
conventional perspective of the automotive industry. In 2012, for
example, MINI presented the installation COLOUR ONE for MINI by
Scholten & Baijings, while in 2013 the MINI design team showcased
the MINI Paceman as a dynamic design object in the MINI Kapooow! installation.
The installation PARALLELS inspired by MINI Connected can be seen at
the Magazzini di Porta Genova, Via Valenza 2. It forms part of the
Salone del Mobile held from 8 – 13 April in Milan.