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Press Release

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The all new MINI: Fresh choices for a touch of individual style.

  • 21.03.2014
Contained media data:
MINI Cooper S with roof design Speedwell Blue, exterior mirror cover Speedwell Blue, interior mirror cover Speedwell Blue, air ... Show all media

Woodcliff Lake, NJ – March 21, 2014…The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style.

A fresh and exciting range of model-specific products joins the Original MINI Accessories program, and is available from the car’s launch in spring 2014. It means buyers can fine-tune the design and functionality of their MINI to suit their individual taste.

Striking exterior touches, high-quality detailing for the interior and exclusive light alloy wheels are all available. Each emphasizes the distinctive character of the new MINI and the personal style of its driver.

Just as the third generation MINI is new from the ground up, so the range of Original MINI Accessories has been completely redesigned. The much-loved classics are still there – including roof graphics, exterior mirror caps and additional headlamps – but there is also something new and innovative. It’s a design concept for the exterior and interior made up of four MINI Design Lines, called Vivid Green, Speedwell Blue, John Cooper Works Pro and Essential Black.

For the first time, Original MINI Accessories are precisely matched in design and color. It means the new MINI can be fitted with a whole host of optional extras, each available in up to four design lines. The pioneering approach, ensuring a coordinated design to the outside and inside of the car, applies to textile and all-weather floor mats, sun protection elements, door sill cover strips, exterior and interior mirror caps, roof and side graphics, side indicator surrounds, key lanyards, protective covers and luggage compartment items.

Vivid Green: gives accessories a youthful, fresh look with striking dashes of rich green against a black background.

Speedwell Blue: adds a touch of sporty flair and a sense of tradition, thanks to a reinterpretation of the red, white and blue of the Union Jack, combined with a warm brown tone.

John Cooper Works Pro: reflects a passion for racing with a vibrant checkered flag in black, red and grey.

Essential Black: an understated and elegant design that’s pared back to a checkered pattern which runs diagonally.

Always a popular choice with customers of previous generation MINIs, were the mirror caps, both internal and external. These are now available for the new MINI in the design lines Vivid Green, Speedwell Blue and John Cooper Works Pro. They are also in Union Jack, Black Jack, Checkered Flag Black/Grey, Checkered Flag Black/White and John Cooper Works Pro Carbon. Two additional finishes are new to the program, Big Bang and Gold Jack.

The selection of roof graphics is more varied than ever before. They are available in nine variants for the standard roof and six for the optional glass roof. Both roof versions can be enhanced with the motifs Union Jack, Black Jack, Gold Jack, Checkered Flag Grey, Checkered Flag White. Additional options for the standard roof are Speedwell Blue, Vivid Green, John Cooper Works Pro and Checkered Flag Black.

Design accents can be added to the side indicator surrounds. In addition to the Union Jack, Black Jack, Checkered Flag Black/Grey and Checkered Flag Black/White, they are now available in the MINI Design Lines Vivid Green, Speedwell Blue, John Cooper Works Pro.

Side graphics are another buyers’ favorite. Made from high-quality foil, they run from the side indicators to the rear wheel arches. For the new MINI they are available in Vivid Green, Speedwell Blue and John Cooper Works Pro, as well as a new version of the John Cooper Works design in the colors Chili Red and Jet Black.

Two Original MINI Accessories are offered exclusively in the design line Essential Black, and their function is to protect the luggage compartment from getting dirty. Both the floor mat and tray are a perfect fit, made from an anti-slip and waterproof material with straps for easy removal. The luggage compartment floor mat has a textile strip surround, while the tray includes partitions made of brushed aluminum.

Other personalization options include sun protection elements for the rear window and rear side windows, door sill cover strips backlit with LEDs, additional main beam headlamps and a synthetic fabric car cover. Each is available in up to four MINI Design Lines.

The Original MINI Accessories program also features a selection of newly-developed light alloy wheels. For the first time, it includes 18-inch forged aluminum rims in cross-spoke design. There are also 17-inch light alloy wheels available in multi-spoke design, which are available in Bright Silver metallic or Liquid Black. For an extra touch of class, the hub caps on all MINI light alloy wheels can be finished in Chili Red, Bright Orange, Apple Green or Bright Yellow.

More innovative is the MINI key cap, making its debut on this car. It features an integrated NFC (Near Field Communication) chip for non-contact data exchange between the MINI key and the customer’s smartphone. After synchronization at the press of a button, smartphone functions such as a Bluetooth connection, volume control or app launch can be activated via the key. This means that the MINI driver’s individual settings for features such as MINI Connected Services are detected immediately the driver gets into the car.

All Original MINI Accessories reflect the excellent standards of the BMW Group, in terms of design, quality and safety. Retro-fitting these parts has no impact on the warranty terms as applicable to the vehicle in question. Sales and installation are taken care of by the MINI dealer network, MINI sales subsidiaries and MINI service partners.

 

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.

 

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

 

Consumer information about MINI products is available via the internet at: www.MINIUSA.com.

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 1 set with 43 photos. |   
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The all new MINI: Fresh choices for a touch of individual style.

MINI baby carry-seat Union Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144533
MINI baby carry-seat Union Jack. (03/2014)
All-weather mat Speedwell Blue und LED-doorsill-finishers Speedwell Blue. (03/2014) Link to detailed page
 
21.03.2014 | P90144535
All-weather mat Speedwell Blue und LED-doorsill-finishers Speedwell Blue. (03/2014)
Textile floor mat Essential und LED-doorsill-finishers Union Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144536
Textile floor mat Essential und LED-doorsill-finishers Union Jack. (03/2014)
Textile floor mat Vivid Green und LED-doorsill-finishers Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144537
Textile floor mat Vivid Green und LED-doorsill-finishers Vivid Green. (03/2014)
Roof design Checkered Flag. (03/2014) Link to detailed page
 
21.03.2014 | P90144538
Roof design Checkered Flag. (03/2014)
Roof design Gold Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144539
Roof design Gold Jack. (03/2014)
Side Scuttle Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144540
Side Scuttle Vivid Green. (03/2014)
MINI Car Cover. (03/2014) Link to detailed page
 
21.03.2014 | P90144542
MINI Car Cover. (03/2014)
MINI Cooper S with complete wheel Multispoke 505 liquid back, exterior mirror cover Checkered Flag, Side Scuttle Checkered Flag, Interior mirror cover Checkered Flag, air intake chromed. (03/2014) Link to detailed page
 
21.03.2014 | P90144543
MINI Cooper S with complete wheel Multispoke 505 liquid back, exterior mirror cover Checkered Flag, Side Scuttle Checkered Flag, Interior mirror cover Checkered Flag, air intake chromed. (03/2014)
John Cooper Works Pro key cap and John Cooper Works Lanyard. (03/2014) Link to detailed page
 
21.03.2014 | P90144544
John Cooper Works Pro key cap and John Cooper Works Lanyard. (03/2014)
Key cap Speedwell Blue and Lanyard Speedwell Blue. (03/2014) Link to detailed page
 
21.03.2014 | P90144545
Key cap Speedwell Blue and Lanyard Speedwell Blue. (03/2014)
Interior mirror cover Union Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144547
Interior mirror cover Union Jack. (03/2014)
Luggage compartment tray and MINI Wellington Boots YOU.ME.MINI. (03/2014) Link to detailed page
 
21.03.2014 | P90144548
Luggage compartment tray and MINI Wellington Boots YOU.ME.MINI. (03/2014)
Surfboard holder and lockable roof rack base support system. (03/2014) Link to detailed page
 
21.03.2014 | P90144549
Surfboard holder and lockable roof rack base support system. (03/2014)
Touring bike holder and lockable roof rack base support system. (03/2014) Link to detailed page
 
21.03.2014 | P90144550
Touring bike holder and lockable roof rack base support system. (03/2014)
Universal holder and lockable roof rack base support system. (03/2014) Link to detailed page
 
21.03.2014 | P90144551
Universal holder and lockable roof rack base support system. (03/2014)
Multifunctional Blanket Speedwell Blue and Sun Protection Speedwell Blue. (03/2014) Link to detailed page
 
21.03.2014 | P90144555
Multifunctional Blanket Speedwell Blue and Sun Protection Speedwell Blue. (03/2014)
Multifunctional Blanket Vivid Green and Sun Protection Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144556
Multifunctional Blanket Vivid Green and Sun Protection Vivid Green. (03/2014)
MINI Cooper S with John Cooper Works Pro air intake trim in carbon fibre. (03/2014) Link to detailed page
 
21.03.2014 | P90144558
MINI Cooper S with John Cooper Works Pro air intake trim in carbon fibre. (03/2014)
Exterior mirror cover Big Bang. (03/2014) Link to detailed page
 
21.03.2014 | P90144559
Exterior mirror cover Big Bang. (03/2014)
Textile mat Speedwell Blue and LED-doorsill-finishers Speedwell Blue. (03/2014) Link to detailed page
 
21.03.2014 | P90144560
Textile mat Speedwell Blue and LED-doorsill-finishers Speedwell Blue. (03/2014)
Textile floor mat Essential black and LED-doorsill-finishers Union Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144561
Textile floor mat Essential black and LED-doorsill-finishers Union Jack. (03/2014)
Textile floor mat Vivid Green and LED-doorsill-finishers Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144562
Textile floor mat Vivid Green and LED-doorsill-finishers Vivid Green. (03/2014)
John Cooper Works Pro all-weather floor mat and John Cooper Works Pro LED-doorsill-finishers. (03/2014) Link to detailed page
 
21.03.2014 | P90144563
John Cooper Works Pro all-weather floor mat and John Cooper Works Pro LED-doorsill-finishers. (03/2014)
MINI Cooper S with complete wheel styling 505 bright silver and Center Emblem yellow. (03/2014) Link to detailed page
 
21.03.2014 | P90144564
MINI Cooper S with complete wheel styling 505 bright silver and Center Emblem yellow. (03/2014)
MINI Cooper S with complete wheel styling 505 bright silver and Center Emblem orange. (03/2014) Link to detailed page
 
21.03.2014 | P90144565
MINI Cooper S with complete wheel styling 505 bright silver and Center Emblem orange. (03/2014)
John Cooper Works Pro Side Stripes Red. (03/2014) Link to detailed page
 
21.03.2014 | P90144566
John Cooper Works Pro Side Stripes Red. (03/2014)
John Cooper Works Pro Side Stripes Black. (03/2014) Link to detailed page
 
21.03.2014 | P90144567
John Cooper Works Pro Side Stripes Black. (03/2014)
Side Scuttle Black Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144568
Side Scuttle Black Jack. (03/2014)
Side Scuttle Checkered Flag Grey. (03/2014) Link to detailed page
 
21.03.2014 | P90144569
Side Scuttle Checkered Flag Grey. (03/2014)
Side Scuttle Union Jack. (03/2014) Link to detailed page
 
21.03.2014 | P90144570
Side Scuttle Union Jack. (03/2014)
All-weather floor mat essential black. (03/2014) Link to detailed page
 
21.03.2014 | P90144571
All-weather floor mat essential black. (03/2014)
All-weather floor mat Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144572
All-weather floor mat Vivid Green. (03/2014)
John Cooper Works Pro textile floor mat. (03/2014) Link to detailed page
 
21.03.2014 | P90144573
John Cooper Works Pro textile floor mat. (03/2014)
Textile floor mat Speedwell Blue. (03/2014) Link to detailed page
 
21.03.2014 | P90144574
Textile floor mat Speedwell Blue. (03/2014)
MINI Cooper S with roof design Speedwell Blue, exterior mirror cover Speedwell Blue, interior mirror cover Speedwell Blue, air intake chromed, complete wheel Multispoke 505 liquid black, additional headlights black, Center Emblem red and MINI Cooper S with roof design Vivid Green, exterior mirror cover Vivid Green, side stripes Vivid Green, air intake chromed, Center Emblem green, complete wheel Multispoke 505 bright silver, additional headlights chromed. (03/2014) Link to detailed page
 
21.03.2014 | P90144575
MINI Cooper S with roof design Speedwell Blue, exterior mirror cover Speedwell Blue, interior mirror cover Speedwell Blue, air intake chromed, complete wheel Multispoke 505 liquid black, additional headlights black, Center Emblem red and MINI Cooper S with roof design Vivid Green, exterior mirror cover Vivid Green, side stripes Vivid Green, air intake chromed, Center Emblem green, complete wheel Multispoke 505 bright silver, additional headlights chromed. (03/2014)
MINI Cooper S with complete wheel Multispoke 505 liquid back, exterior mirror cover Checkered Flag, Side Scuttle Checkered Flag, interior mirror Checkered Flag and air intake chromed. (03/2014) Link to detailed page
 
21.03.2014 | P90144576
MINI Cooper S with complete wheel Multispoke 505 liquid back, exterior mirror cover Checkered Flag, Side Scuttle Checkered Flag, interior mirror Checkered Flag and air intake chromed. (03/2014)
John Cooper Works exterior mirror cover Carbon Fibre. (03/2014) Link to detailed page
 
21.03.2014 | P90144577
John Cooper Works exterior mirror cover Carbon Fibre. (03/2014)
Key cap Vivid Green and Lanyard Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144578
Key cap Vivid Green and Lanyard Vivid Green. (03/2014)
Junior Seat 2/3 Vivid Green and Sun Protection Vivid Green. (03/2014) Link to detailed page
 
21.03.2014 | P90144579
Junior Seat 2/3 Vivid Green and Sun Protection Vivid Green. (03/2014)
John Cooper Works Styling 506 bright turned bicolor 18 Inch summer complete wheel. (03/2014) Link to detailed page
 
21.03.2014 | P90144580
John Cooper Works Styling 506 bright turned bicolor 18 Inch summer complete wheel. (03/2014)
John Cooper Works Pro Multifunctional Blanket and John Cooper Works Pro sun protection. (03/2014) Link to detailed page
 
21.03.2014 | P90144581
John Cooper Works Pro Multifunctional Blanket and John Cooper Works Pro sun protection. (03/2014)
USB-Adapter for Apple iPhone. (03/2014) Link to detailed page
 
21.03.2014 | P90144582
USB-Adapter for Apple iPhone. (03/2014)

If you have any questions regarding this press release, please contact:

BMW Group
Nathalie Bauters

Tel.: +1-201-930-3166
E-mail: nathalie.bauters@miniusa.com

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