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Press Release


The BMW Group to Showcase ConnectedDrive and BMW i3 at 2014 Consumer Electronics Show in Las Vegas

  • 24.12.2013
Contained media data:

Other Features to be Expanded Upon Include: Highly Automated Driving.

* * *

Early Test Drives of the BMW i3 to Take Place in Conjunction with Consumer Electronics Show.


The BMW Group will showcase BMW ConnectedDrive and announce its future plans for highly automated driving at the 2014 Consumer Electronics Show at the Las Vegas Convention Center (3150 Paradise Road. Las Vegas, NV 89109).  BMW representatives will be available for interviews from 10:00a.m. PST on Tuesday, January 7 until 12:00p.m. PST on Thursday, January 9. In addition, BMW will feature the all-electric BMW i3. 


BMW ConnectedDrive focuses on the link between the driver, vehicle and outside world through the use of an expanding range of assistance systems, as well as infotainment and entertainment features. BMW ConnectedDrive Driver Assistance systems include navigation and traffic assistance and concierge services, creating an enjoyable driving experience. Through the BMW i Remote app, drivers can share information with the vehicle at any time via their smartphone, including the amount of charge on a BMW vehicle. The Apps for Automotive technology by BMW enables drivers to use smartphone applications to connect with the car and provides the opportunity to dictate and send text messages via voice or text. In addition, with BMW ConnectedDrive, entertainment options can easily be controlled and explored without distraction.


At CES 2014, the BMW Group will reveal details of its current research and development project for highly automated driving, which is designed to increase safety, comfort and efficiency for the driver and traffic system. 


A collaboration taking place at CES between the BMW Group and a leader in the consumer electronics industry will also be announced.  


The BMW i3 is the first fully electric vehicle from BMW Group under the BMW i brand’s growing lineup of visionary concept vehicles constructed from the ground up primarily from lightweight carbon fiber. With an electric motor of 110 lbs delivering 170 horsepower and 184 lb-ft of torque, the BMW i3 is electrified by a 22-kWh lithium-ion battery good for 80-100 miles of emission-free driving. It offers an interior space comparable to the legendary BMW 3 Series on a shorter overall body. Ideally suited for driving in dense urban areas, the BMW i3, with its low 32.3-foot turning circle and relatively long wheelbase, is both agile and engaging. The BMW i3 will be available in 2014 Q2 at a base MSRP of $41,350 and the range-extender model will have a starting MSRP of $45,200 (excludes Destination & Handling fee). BMW i3 Press Kit


In conjunction with the Consumer Electronics Show, test drives of the BMW i3 will take place on Tuesday, January 7 through Friday, January 10 at Silver Lot 3. The lot will be open to media on January 7 from 10:00a.m. – 4:30p.m., on January 8 from 9:00a.m. – 4:30p.m., January 9 from 9:00a.m. – 4:30p.m. and January 10 from 9:00a.m. – 3:00p.m. Test drives will be available on a first-come, first-served basis.  Media are encouraged to sign up ahead of time in order to minimize the wait, secure a slot and ensure that the appropriate BMW executives will be available on-site. 




DATE:             Tuesday, January 7, 2014 – Friday, January 10, 2014


TIME:             Test Drives:

Tuesday, January 7 – 10:00a.m.-4:30p.m.

Wednesday, January 8 – 9:00a.m.-4:30p.m.

Thursday, January 9 – 9:00a.m.-4:30p.m.

Friday, January 10 – 9:00a.m.-3:00p.m.

*Please note that no BMW executives will be on-site during the Friday drives



Tuesday, January 7 at 10a.m.-Thursday, January 9 at 12p.m.


PLACE:         For interviews and test drives of the BMW i3:

Silver Lot 3



BMW Executives available for interviews include:


Dr. Werner Huber, Project Manager Driver, Assistance and Environmental Perception at BMW Group Research and Technology, BMW AG

Dr. Werner Huber is available to expand upon BMW Group’s current research and development project for highly automated driving.


Simon Euringer, Head of Development, ConnectedDrive, BMW AG

Simon Euringer is available to speak about ConnectedDrive strategy and features.


Hildegard Wortmann, Senior Vice President, Head of Product Management for Automobiles and Aftersales, BMW AG

Hildegard Wortmann is available to discuss BMW’s involvement in the Consumer Electronics Show and the product strategy of BMW.


Jose Guerrero, Product Manager and US Product Planning and Strategy for  BMW i, BMW of North America

Jose Guerrero is available to discuss the BMW i products. Guerrero can also specifically provide insight and perspective on the U.S. market in relation to these vehicles.  


Juergen Urban, Product Manager, BMW of North America

Juergen Urban is available to offer insight on ConnectedDrive for the BMW vehicles in the U.S.


Philip Johnston, Head of AppCenter, USA – BMW Group App. Integration Program at BMW,BMW of North America 

Philip Johnston is an apps specialist and is available to discuss BMW’s app partnerships.


Robert Hein, Head of Personal Mobility & Adaptivity at BMW Research and Technology, BMW AG

Robert Hein is available to discuss the company’s collaboration at CES with a leader in the consumer electronic industry.




If you have any questions regarding this press release, please contact:

BMW Group
Stacy Morris

Tel.: +1-201-571-5660
Fax: +1-201-573-8416
E-mail: stacy.morris@bmwna.com

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