Other Features to be Expanded Upon Include: Highly Automated Driving.
* * *
Early Test Drives of the BMW i3 to Take Place in Conjunction
with Consumer Electronics Show.
The BMW Group will showcase BMW ConnectedDrive and
announce its future plans for highly automated driving at the
2014 Consumer Electronics Show at the Las Vegas Convention
Center (3150 Paradise Road. Las Vegas, NV 89109). BMW
representatives will be available for interviews from 10:00a.m. PST
on Tuesday, January 7 until 12:00p.m. PST on Thursday, January
9. In addition, BMW will feature the all-electric BMW i3.
BMW ConnectedDrive focuses on the link between the
driver, vehicle and outside world through the use of an expanding
range of assistance systems, as well as infotainment and entertainment
features. BMW ConnectedDrive Driver Assistance systems include
navigation and traffic assistance and concierge services, creating an
enjoyable driving experience. Through the BMW i Remote app, drivers
can share information with the vehicle at any time via their
smartphone, including the amount of charge on a BMW vehicle. The Apps
for Automotive technology by BMW enables drivers to use smartphone
applications to connect with the car and provides the opportunity to
dictate and send text messages via voice or text. In addition, with
BMW ConnectedDrive, entertainment options can easily be controlled and
explored without distraction.
At CES 2014, the BMW Group will reveal details of its current
research and development project for highly automated
driving, which is designed to increase safety, comfort and
efficiency for the driver and traffic system.
A collaboration taking place at CES between the BMW Group and a
leader in the consumer electronics industry will also be announced.
The BMW i3 is the first fully electric vehicle from
BMW Group under the BMW i brand’s growing lineup of visionary concept
vehicles constructed from the ground up primarily from lightweight
carbon fiber. With an electric motor of 110 lbs delivering 170
horsepower and 184 lb-ft of torque, the BMW i3 is electrified by a
22-kWh lithium-ion battery good for 80-100 miles of emission-free
driving. It offers an interior space comparable to the legendary BMW 3
Series on a shorter overall body. Ideally suited for driving in dense
urban areas, the BMW i3, with its low 32.3-foot turning circle and
relatively long wheelbase, is both agile and engaging. The BMW i3 will
be available in 2014 Q2 at a base MSRP of $41,350 and the
range-extender model will have a starting MSRP of $45,200 (excludes
Destination & Handling fee). BMW
i3 Press Kit
In conjunction with the Consumer Electronics Show, test drives of the
BMW i3 will take place on Tuesday, January 7
through Friday, January 10 at Silver Lot 3. The lot will be open to
media on January 7 from 10:00a.m. – 4:30p.m., on January 8 from
9:00a.m. – 4:30p.m., January 9 from 9:00a.m. – 4:30p.m. and January 10
from 9:00a.m. – 3:00p.m. Test drives will be available on a
first-come, first-served basis. Media are encouraged to sign up ahead
of time in order to minimize the wait, secure a slot and ensure that
the appropriate BMW executives will be available on-site.
DATE: Tuesday, January 7, 2014 – Friday, January
TIME: Test Drives:
Tuesday, January 7 – 10:00a.m.-4:30p.m.
Wednesday, January 8 – 9:00a.m.-4:30p.m.
Thursday, January 9 – 9:00a.m.-4:30p.m.
Friday, January 10 – 9:00a.m.-3:00p.m.
*Please note that no BMW executives will be on-site during the Friday drives
Tuesday, January 7 at 10a.m.-Thursday, January 9 at 12p.m.
PLACE: For interviews and test drives of the BMW i3:
Silver Lot 3
BMW Executives available for interviews include:
Dr. Werner Huber, Project Manager Driver, Assistance and
Environmental Perception at BMW Group Research and Technology, BMW AG
Dr. Werner Huber is available to expand upon BMW Group’s current
research and development project for highly automated driving.
Simon Euringer, Head of Development, ConnectedDrive, BMW AG
Simon Euringer is available to speak about ConnectedDrive strategy
Hildegard Wortmann, Senior Vice President, Head of Product
Management for Automobiles and Aftersales, BMW AG
Hildegard Wortmann is available to discuss BMW’s involvement in the
Consumer Electronics Show and the product strategy of BMW.
Jose Guerrero, Product Manager and US Product Planning and
Strategy for BMW i, BMW of North America
Jose Guerrero is available to discuss the BMW i products. Guerrero
can also specifically provide insight and perspective on the U.S.
market in relation to these vehicles.
Juergen Urban, Product Manager, BMW of North America
Juergen Urban is available to offer insight on ConnectedDrive for the
BMW vehicles in the U.S.
Philip Johnston, Head of AppCenter, USA – BMW Group App.
Integration Program at BMW,BMW of North America
Philip Johnston is an apps specialist and is available to discuss
BMW’s app partnerships.
Robert Hein, Head of Personal Mobility & Adaptivity at BMW Research and
Technology, BMW AG
Robert Hein is available to discuss the company’s collaboration at
CES with a leader in the consumer electronic industry.