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PressClub USA · Article.
THE BMW HYDROGEN 7 CONQUERS THE HEARTS OF FILM DIVAS
Wed Oct 31 22:00:00 CET 2007 Press Release
Rome. For the second time, Rome opened its gates for the film festival "Cinema. Festa Internazionale di Roma". International screen stars will be walking up the red carpet in the Italian capital until October 27th - in particular Monica Bellucci, who is presenting her new film "Le deuxième souffle". This year the beautiful actress offered photographers a very special eye-catcher in addition to her black gown: she drove up in a shiny silver premium BMW sedan powered by hydrogen. Her celebrity colleagues Cate Blanchett and Jane Fonda also made use of the BMW Hydrogen 7's alternative energy source for their red carpet appearances.
Press Contact.
Andreas Klugescheid
BMW Group
Tel: +49-89-382-54459
Fax: +49-89-382-25454
send an e-mail
- The actresses Monica Bellucci, Cate Blanchett and Jane Fonda drive to the
Rome Film Festival on hydrogen
Rome. For the second time, Rome opened its gates for the film festival
"Cinema. Festa Internazionale di Roma". International screen stars will be
walking up the red carpet in the Italian capital until October 27th - in
particular Monica Bellucci, who is presenting her new film "Le deuxième
souffle". This year the beautiful actress offered photographers a very special
eye-catcher in addition to her black gown: she drove up in a shiny silver
premium BMW sedan powered by hydrogen. Her celebrity colleagues Cate Blanchett
and Jane Fonda also made use of the BMW Hydrogen 7's alternative energy source
for their red carpet appearances.
The German automobile manufacturer provided as many as six of the world's first
serial production vehicle fitted with a hydrogen combustion engine for the
festival. Thus other big stars had the opportunity to experience the mobility
of the future, including French actor Gérard Depardieu, star director Francis
Ford Coppola, Australian actor Geoffrey Rush, Italian actresses Asia Argento
and Greta Scacchi, Indian actor and director Shekhar Kapur and Gilles Jacob,
President of the Cannes Film Festival.
The BMW Group is a pioneer of hydrogen technology and has made consistent
advancements in this field. For over two decades the company has become
intensively involved with the issue of sustainable mobility. In the long term,
petrol is to be replaced by hydrogen as an energy source. This year, the BMW
Hydrogen 7 will continue to be provided to representatives of the areas of
lifestyle, politics and business. Initially a small series of 100 vehicles was
produced. The BMW Hydrogen 7 combines the full integration of hydrogen
technology with the characteristic BMW features of driving dynamics, running
smoothness and comfort fittings.
If you require further information, please contact:
BMW Group
Susanne Spatz
Corporate and intergovernmental affairs
Speaker PR Programmes
Tel.: +49 89 382 20961
Fax: +49 89 382 40636
Email: Susanne.Spatz@bmw.de
BMW Group
Daniel Kammerer
Corporate and intergovernmental affairs
Technology Communications
Head of Alternative Drivetrain Communications
Tel.: +49 89 382 25506
Fax: +49 89 382 23927
Email: Daniel.Kammerer@bmw.de
BMW Group
Michael Blabst
Corporate and intergovernmental affairs
Head of Technology Communications
Tel.: +49 89 382 24697
Email: Michael.Blabst@bmw.de