The New BMW 6 Series Coupe - Benchmark Agility and Performance With a Thrilling Design

* Innovative lightweight construction with an aluminum/steel/composite body,
and an all-aluminum suspension
* Dynamic Driving Control and Active Roll Stabilization
* Available Active Steering and Head-Up display
* 4.4-liter V8 VALVETRONIC engine for outstanding performance
* Choice of three different six-speed transmission options
* Best-in-class equipment and interior space

Woodcliff Lake, NJ, July 10, 2003 ... With the introduction of the all-new
6 Series Coupe, an icon is reborn. BMW is not just continuing the heritage of
the legendary original 6 Series (1977-1989), it is launching the modern
expression of an icon, while paying homage to the company's long tradition of
luxury coupes.

Much like the original, the new 6 Series Coupe will be noticed first for its
looks. The styling is bold, purposeful, dynamic and elegant all at once. Its
unique design with sleek and flowing lines, all supplemented by the harmony of
elegant surfaces, gives the new 6 Series its unique character. With its smooth
and powerful engine, its outstanding agility and abundant interior space, the
new BMW 645Ci will set new standards in the luxury sports coupe market on many
fronts.

A New Sports Car With Exciting Proportions

The 6 Series Coupe excels in its classic proportions - the car is long, low and
wide. It projects an aura of strength and self-confidence. The passenger cabin
has a very low roofline and is set back on the chassis.

The modern design language of the exterior continues smoothly and consistently
throughout the interior. Similar to the new 5 Series, all the driving controls
are located directly on or around the steering wheel. All comfort functions, in
turn, are within easy reach from both front seats for convenience. The new 6
Series, again like the original, will not only be admired for its style but
will also be recognized as a driver's car of the first order.

BMW's Heralded 4.4-liter V8 Offers Performance That Matches Its Style

The 4.4-liter V8 engine already well known from the BMW 745i ensures optimal
power and torque over the entire engine speed range. Featuring fully variable
VALVETRONIC valve control, the engine develops 325-horsepower and 330 lb-ft of
powerful torque at 3,600 rpm. This enables the new 6 Series Coupe to
effortlessly reach its top speed of 149 mph (electronically limited).
Acceleration is equally good, with the BMW 645Ci covering the sprint from 0-60
mph in well under six seconds.

To convey this refined power to the rear wheels, BMW offers the driving
enthusiast the widest range of possibilities-three different six-speed
transmissions:
* Six-speed manual
* Six-speed STEPTRONIC automatic
* Six-speed Sequential Manual Gearbox (SMG) featuring both a gearshift lever
and shift paddles on the steering wheel, like in Formula One race cars

The new 6 Series Coupe comes standard with BMW Driving Dynamic Control (DDC).
First seen on the Z4 roadster, this feature gives the engine an even more
spontaneous reaction to the gas pedal, influences steering in relation to road
speed, allows the automatic or SMG transmission to hold gears longer, and
provides faster SMG shifts - all at the touch of a button.

Remarkable Agility Ensured By Intelligent Lightweight Engineering

Consistent use of intelligent lightweight technologies makes a significant
contribution to the outstanding driving comfort and high level of agility for
which the new 6 Series Coupe will become well known. This class-leading
agility is the result of the innovative combination of aluminum, steel and
synthetic materials throughout the body. The front section of the car is
significantly lighter than steel thanks to lightweight construction. The
targeted weight reduction continues throughout - the trunk lid is composite,
the hood and doors are aluminum and the front fenders are thermoplastic. All
this contributes to a base weight in European trim of 3528 lb with, of course,
weight distribution close to the perfect ratio of 50:50. This consistent
reduction of weight ensures not only performance befitting a sports car and
exceptional agility, but it also contributes to an outstanding level of fuel
economy.

Handling and Responsiveness: The Synergy of Aluminum Suspension and Cutting
Edge Technology

The lightweight all-aluminum suspension of the new 6 Series Coupe keeps
unsprung weight to a minimum. Also working to the driver's advantage are
myriad control systems such as Dynamic Stability Control (DSC) including
Dynamic Traction Control (DTC). All 6 Series Coupes feature BMW's Active Roll
Stabilization, which almost completely eliminates body roll. Part of the Sport
Package in the U.S. will be BMW's unique Active Steering, which electronically
varies the degree to which the front wheels turn in relation to steering input
from the driver. Under normal driving conditions at low and medium speeds, the
steering ratio becomes more direct, which causes the front wheels to turn more
in relation to the steer wheel. This enhances the car's performance in city
traffic, when parking or in curves. At higher speeds, the steering ratio
becomes more indirect, which causes the front wheels to turn relatively less in
relation to the steering wheel, offering greater directional stability. Active
Steering works hand in

hand with Dynamic Stability Control (DSC) by monitoring the yaw rate and
changing the steering angle accordingly. This reduces the number of DSC
interventions and thus offers optimum control comfort for the driver and
passengers.

In addition to all the safety features characteristic of a BMW, the new 6
Series Coupe utilizes run-flat tires, allowing the driver to continue for a
certain distance even when a tire is completely flat. Adaptive Headlights,
which enhance visibility, illumination, and improve the driver's field of
nighttime vision, are also available as an option.

Other Features Include Head-Up Display and Glass Panorama Roof.

The standard glass panorama roof gives the interior an even more spacious and
brighter feel, especially since the panorama roof is much larger than a
conventional moonroof. It offers a vent feature and an electric sliding
roofliner.

The Head-Up Display technology, available as an option for the new BMW 6 Series
at a later date, is truly unique in the large coupe market. This feature
ensures optimum clarity and allows the driver to concentrate on the road ahead
at all times by presenting relevant information directly in the driver's line
of vision, on the windshield. Also available is Active Cruise Control
(ACC). Last but certainly not least, the optional Logic7 audio system gives
the car's occupants a level of audio quality previously only offered by
high-end home entertainment systems.

In terms of spaciousness, the new BMW 6 Series measures 189.8" in length, 73.0"
in width and just 54.1" in height to offer ample interior space that is quite
remarkable for a sports car. As a 2+2-seater, the BMW 6 Series gives the two
rear seat passengers ample freedom of movement, and the large luggage
compartment offers space comparable to many sedans.

Crafted in Dingolfing, Germany, this spectacular new 6 Series will be available
for sale in the U.S. market in Spring 2004, after making its debut at this
year's Frankfurt Motor Show in September of 2003.

Watch this space. The new BMW 6 Series Coupe will be followed, for the first
time, by a second body style: a 2+2 convertible model.

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorradusa.com and
http://www.miniusa.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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