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PressClub USA · Article.
Understanding Sustainability and Experiencing Mobility with Children. Opening of the BMW Group Junior Campus at the Frankfurt International Motor Show.
Tue Sep 08 13:59:00 CEST 2009 Press Release
On September 15 at 09:15 a.m. Frankfurt’s Lord Mayor Petra Roth and Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, will the BMW Group Junior Campus at this year’s Frankfurt International Motor Show (IAA). The moveable platform for learning and experience staged right outside Hall 11 North for the following twelve days addresses children and teenagers aged between three and 13. The Junior Campus offers sustainability workshops as well as a mobility driving course.
Munich/Frankfurt. On September 15 at 09:15 a.m. Frankfurt’s Lord Mayor Petra Roth and Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, will the BMW Group Junior Campus at this year’s Frankfurt International Motor Show (IAA). The moveable platform for learning and experience staged right outside Hall 11 North for the following twelve days addresses children and teenagers aged between three and 13. The Junior Campus offers sustainability workshops as well as a mobility driving course.
We would like to invite you to participate in the opening ceremony. During the press days, you will have a chance to accompany classes as the students pass through the three levels of sustainability workshops and gain an impression of the mobility driving course.
The motto of the BMW Group Junior Campus at this year’s IAA is “Understanding sustainability. Experiencing mobility”. The young visitors are supported by pedagogically trained staff both during the sustainability workshops as well as on the mobility driving course.
Seven- to 13-year-olds have a chance to investigate topics such as resource conservation, traffic management and sustainable production in didactically sound workshops. They also may directly apply the insights gained by constructing their own vehicle. On the mobility driving course, children aged between three and six and those aged seven and eight learn responsible behavior in road traffic.
The BMW Group considers sustainability a key element in its corporate strategy and a priority of activities in the years to come. Educational projects for children and teenagers have been an integral part of the company’s social commitment for more than 20 years. As these projects generally focus on relevant social issues, incorporating sustainability more closely into its educational activities has been a logical next step for the carmaker.
If you have any questions please contact:
Andreas Klugescheid
Spokesman Political Affairs
Phone: 49-89-382-76080
Fax: +49-89-382-25454
Konstanze Carreras
Corporate Messages and Sustainability, Social Responsibility
Phone: +49-89-382-52894
Fax: +49-89-382-10881
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de