Z4 DRIVE DEBUTS AT BMW PERFORMANCE CENTER

Z4 DRIVE DEBUTS AT BMW PERFORMANCE CENTER
New Driving Program Features Twisty Back Road Drive

SPARTANBURG, SC. January 31, 2003... In the BMW tradition of open-air driving
pleasure comes the spring debut of a sophisticated, new driving experience: The
Z4 Drive. The first BMW Performance Center driving course to feature roadsters
exclusively, the Z4 Drive curriculum offers a variety of driving experiences
behind the wheel of this sleek, new class of sports car.

"This program showcases the athleticism and agility of the new Z4 roadster,"
says Tom Strahs, driving school manager at the BMW Performance Center.
"Participants will learn car control techniques such as braking, cornering and
accelerating on our challenging course, followed by a top-down drive on the
twisty Carolina back roads."

The Z4 Drive is open to all licensed drivers, not just Z4 owners. The Z4 Drive
begins in spring 2003 - May 7-9, June 26-28, July 30-August 1, and September
21-23. The cost is $2,385 for two drivers sharing a Z4 supplied by the
Performance Center, and includes several meals and accommodations for two
nights. Solo drivers deduct $100. To enroll, call the BMW Performance Center
at 888-345-4BMW (4269).

The Z4 Drive begins with a half-day driving program on the BMW Performance
Center's paved course, including a driving exercise in which water walls appear
without warning for drivers to maneuver around, creating lessons in accident
avoidance skills. Participants then take on the winding curves of Southern back
roads that afternoon en route to an historic bed and breakfast, followed by
dinner hosted by a BMW driving instructor.

After dinner, participants will compete in a timed event that requires drivers
to maneuver their Z4 into a very tight area, developing skills on how to
quickly change direction in a short space while competing against others for
the lowest times. The next day, participants will drive back on winding roads
to the BMW Performance Center for lunch and an afternoon of more challenging
driving exercises.

BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW, MINI and Roll-Royce brands;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country, including
BMW Manufacturing Corp. in South Carolina. The BMW Group sales organization is
represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, 70 MINI car dealers and 27
Rolls-Royce motorcar dealers. BMW US Holding Corp., the Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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For more information please contact:

Maureen O'Connell/Ilene Lefland
Jacobs & Prosek Public Relations, 203-378-1152
maureen@jppr.com/ilene@jppr.com